Google may be the obvious powerhouse in the world of search engine marketing, but that doesn’t mean that you should limit pay-per-click advertising to just Google AdWords. In fact, Bing Ads has a few cool features that AdWords has yet to implement.
Why Bing Ads Might Be Better:
1.Quality Score Reporting – Bing Ads can show you the quality score for your keywords over time, and they even tell you metrics that help you figure out how to improve your quality score by changing your landing page, keyword relevance, and other related factors.
2. Awesome Reports – There are some great built-in reports in Bing Ads, like a report that tells you what search terms you are missing out on because of your negative keywords. You can even see a report that shows the reason you’re not getting as many impressions as you could be, whether it’s budget, rank, or even your bids.
3. Monthly Budgets – Bing Ads lets you set monthly budgets if you’d rather not calculate daily budgets for every single campaign.
So what’s the lesson here? Every company should try Bing Ads for search engine marketing at least once. You can import your campaigns from AdWords, so it’s easy to compare performance on both platforms. Who knows? Bing could be the answer to your PPC dreams.
PPC or Pay-Per-Click marketing is a useful tool in any online marketing strategy, in generating new leads, and increasing sales for your company’s products or services. PPC is essentially a type of search engine marketing in which businesses pay a specific amount of money each time one of their advertisements is clicked through. Normally, companies will bid on their PPC advertisements to appear more frequently in Google searches featuring product-related keywords. For example, the more that a company pays Google per click, the more their advertisement will appear in a potential customer’s search of their selected keywords.
In order to develop a successful PPC campaign to bolster overall online marketing, a company must perform a high level of keyword research. By determining the frequency that related keywords will show up in Google Searches, companies can directly implement their advertisements to gain the most traffic to their website. Programs such as Google AdWords allow your company to track relevant keyword data and decide on the most frequently searched pairings. Choosing the perfect keywords for your advertisements will help your business to capitalize on a potential customer’s search for your product or service. Essentially, PPC marketing can help target your advertising campaigns directly to consumers who need your products or services most.
Now that the 2012 holiday season is in full-swing, the shopping frenzy that inevitably follows has arrived too. For many e-commerce websites, this may prove to be the busiest time of the year for business. So, here are three internet marketing strategies to optimize your website and online store to keep potential or returning customers in the loop as they scroll through products and bookmark possible purchases.
1. Make sure any bugs with your website are worked out, such as the check out process and the amount of time it takes for your website to load. Most people will lose-interest and steer away from a slow-moving site.
2. Make sure your website is SEO friendly by optimizing with meta titles and the appropriate tags. Appearing on the first page of Google for specific products and keywords could make a huge difference in the amount of organic traffic your website receives.
3. Connect your social media with your website. Social media platforms are a great way to advertise deals, promote products, and create links back to your website for further shopping.
One more tip…consider a pay-per-click advertising campaign for the holiday season to get your ads on Google.
Reputation management is no joke considering the amount of damage that can be done online with just one little post or a scathing review. However, cleaning up a bad reputation can be a little more tedious for an online marketing strategy, but have no fear because it can be done. Fortunately, there are a variety of ways to boost your positive reputation through online marketing strategies and social media. One way is to ask for reviews on some of the popular review sites, such as Yelp! and Google+. Ask for endorsements from new satisfied customers, but also reach out to former customers that you know were satisfied with your services. A second way to boost reputation management is to cater your online marketing strategy to include online public relations. Write press releases that are optimized for search engines, but also inform readers of exciting and newsworthy happenings at your company. This will help with SEO efforts, but it will also give you a chance to give your company an online makeover and separate yourself from previous negative reviews.