You set your goal. You decide who you want your target audience to be. You research to discover what your competitors are currently offering them, and then, carefully, you determine the SEO strategy that will make your company more attractive to them.
You can’t just float keywords in the ether. The content that your keywords appear in will attract more search engines and internet users if it is high-quality, fresh and interesting. Even robots know spam when they see it.
Who you hang around with reflects on you. You build a trustworthy reputation with search engines when you consistently link to relevant, quality websites.
Google leaving China has been so much more than just a technology story. It deals with censorship, human rights, and the role of intercontinental companies in international politics.
But don’t go comparing Google to Tank Man quite yet. The move seems to be more of a business decision than any sort of protest. In a statement initially printed on googleblog.blogspot.com, the multinational public search corporation made it clear their decision was due to being “the victims of a sophisticated cyber attack originating from China.”
Although they would later express frustrations with the Chinese governments “attempts over the last year to further limit free speech on the web… including the persistent blocking of websites such as Facebook, Twitter, YouTube, Google Docs and Blogger,” it is clear that the reasoning behind the move was simply good business, and not any sort of political message.
There was nothing new about the restrictions and censorship on Google.cn. And it wasn’t until AFTER the company was “cyber-attacked” that they decided to take action.
In fact, Google intends to keep a sales team in mainland China, just another sign that Google’s recent moves have been more about business than politics.
But the question is; Does it matter? If Google is doing the right thing, arguably for the wrong reasons, does it make it any less right? Are the ends justified regardless of the motives?
Whatever the reason for it, the facts remain: China is now Google-free.
This week brings good news for the nice guys at Yahoo. Turns out that the company’s search engine gained another percent of users over Google. comScore Networks released the results of their research which shows that Yahoo usage moved upward from 16.9 percent to 17.7 percent. Google still dominates the market with 64.4% share of searches and Microsoft is a bit behind with 11.8 percent.
It’s no secret that Yahoo’s been pushing hard to gain another piece of the search pie. A new advertising campaign along with a makeover of the search results probably helped Yahoo to get that leverage over Google.
This research shows how important it is for companies to maintain steady search results in various search engines. If you’re looking for a smart internet marketing company that can take care of search business, visit www.AjaxUnion.com today.