Just about everything people say on Twitter is public, offering marketers a rare chance to listen in on what folks are saying about their brands, and to trumpet their messages to the masses.

Unfortunately for the marketers, Twitter users fail spectacularly when it comes to disseminating branding messages to each other –- the stuff of which advertisers’ dreams are made. After all, word of mouth can make or break a company’s sales, and Twitter is nothing if not “word of mouth.”

Read more after the jump!