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Ethical Online Marketing

August 16th, 2010 | Posted by AjaxBlogging in online marketing - (2 Comments)

online marketingEvery good SEO company has a few tricks up its sleeve to help businesses with their online marketing. Learning these trade tips can be a valuable way to increase traffic to your site. However, while every company wants an optimized site, there are some naughty tricks that cheat the system that you should avoid at all costs. Don’t be a cheapskate, earn your rank the good ol’ fashioned way! Stay away from:

1. Webpage Flooding – Using script that instantly creates 100s of pages with keyword stuffed content. Google will find you and punish you.

2. Invisible Text – Placing white keyword loaded text on a white background. Your visitors can’t see it, but search engines can. Bad!

3. Cloaking – Showing one page to your visitors and another to the Googlebot…classic Dr. Jekyll and Mr. Hyde.

4. Keyword Stuffing – Come on, you’ve gotta earn it! Google wants to read a natural page and rank it according to its own merits, not one with overloaded keyword gibberish.

Don’t be the bad guy, play fair and earn your ranking with real content and honesty. It’s worth it to practice ethical online marketing!

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Business Marketing with a Company Facebook Page

August 5th, 2010 | Posted by sarahm in business marketing - (0 Comments)

business-marketing

Search engine marketing has evolved beyond conventional blogging and on-site linking to include social networking on services like Facebook and Twitter. Let’s take a look at some tips for creating a successful Facebook page for your business:

1. Design: Your Facebook page might not look like much when you first create it, but trust us — it can. Major companies like Starbucks and Skittles have set a standard among businesses by creating visually stunning designs. To truly excell here, you’ll probably need the help of professional graphic designer, but here are a few tips to get you started:

  • Use the FBML Facebook app to design new tabs using a combination of images, text, and links. Remember, this is also an opportunity for SEO!
  • Change your page’s default tab to one of your new tabs, as these will look better than the default wall tab.

2. Interaction: It’s called social networking for a reason, so start being social! Host contests, ask questions, friend new users — do whatever it takes to get people interested in your page.

Follow this advice, and you’ll be well on your way to business marketing with a Facebook page for your company.

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