Search engine marketing has evolved beyond conventional blogging and on-site linking to include social networking on services like Facebook and Twitter. Let’s take a look at some tips for creating a successful Facebook page for your business:

1. Design: Your Facebook page might not look like much when you first create it, but trust us — it can. Major companies like Starbucks and Skittles have set a standard among businesses by creating visually stunning designs. To truly excell here, you’ll probably need the help of professional graphic designer, but here are a few tips to get you started:

• Use the FBML Facebook app to design new tabs using a combination of images, text, and links. Remember, this is also an opportunity for SEO!
• Change your page’s default tab to one of your new tabs, as these will look better than the default wall tab.

2. Interaction: It’s called social networking for a reason, so start being social! Host contests, ask questions, friend new users — do whatever it takes to get people interested in your page.

Follow this advice, and you’ll be well on your way to business marketing with a Facebook page for your company.