If you’ve hired an SEO company to enhance your online presence, here’s an item to add to your list of demands: a video sitemap.

Similar to a conventional sitemap, a video sitemap makes it easier for search engines like Google to locate and index your videos. Google’s Webmaster Central has a very useful page on video sitemaps.

Some highlights:

• Your video sitemap can include three types of content: pages with embedded video(s), video player URLs, and raw video URLs.
• Every entry in your video sitemap must include five meta elements: title, description, play page URL, thumbnail URL, and the URL of the file location/player.
• Google can handle vids in a variety of formats: .mpg, .mpeg, .mp4, .m4v, .mov, .wmv, .asf, .avi, .ra, .ram, .rm, .flv, .swf.

When you finish creating your video sitemap, don’t just sit on it — submit it! Use Google Webmaster Tools to submit your sitemap for faster indexing. Or ask your internet marketing company to do it for you!