That just sounds good, doesn’t it? The WebConfs Backlink Builder allows you to search for relevant, high PR sites likely to link to your site. We searched “online marketing” and found a lot of results.
These days, scoring a lot of backlinks isn’t enough — if you want to see SEO results, you need anchorlinks listing your site under a targeted keyword. This handy and/or dandy tool gives you a list of anchor text links leading to your domain. If you see any non-keyword anchor text (for example, “Ajax Union”), consider emailing the site owner and requesting that they replace it with a keyword term, like online marketing.
Kind of like a website’s meta description, the summary of your press release is likely to in search results pages, so it better be compelling. For the best search engine marketing, be sure to include the SEO keywords you’re targeting.
4. Choose Your Topics Wisely
Although press releases have changed a lot over the years, their purpose remains the same: to communicate news to journalists and other readers. Thus, your press release topic should be somewhat newsy in nature. Talk about a recent or upcoming event, seasonal products, industry news, etc.
5. Choose the right PR services.
All PR sites are not created equal. When browsing various distribution sites, think about:
The price. There are a variety of free sites available, but some of the pay-sites are worth the money.
The turnaround time. Is your press release going to be posted immediately, or will you have to wait one or more days to see it? Some sites are worth the wait, others are not.
The perks. Can you place keyword links in your PR text? How about images and video? On some sites, you can.
The distribution radius. Looking to get on Google News? You can. Certain PR sites distribute to Google, Yahoo, Bing, and other important networks. You just need to know where to look.
Some people say life isn’t a popularity contest — but on Facebook, it pretty much is. But unlike high school, which requires a delicate balance of post-curfew excusions and hairspray, mastering the web’s most popular social network is much more attainable. All you need is some smart online marketing.
Tag Your Text - Facebook makes it easy to tag people and pages. When you’re posting a status update, simply type the “@” symbol followed by the first few letters of the page that you would like to tag, then select your item from the resultant drop down menu.
Promote Your Page… Everywhere – Just like an externally hosted website, your Facebook page can benefit from external linking and promotion. Add a link to your Facebook profile, your business card, your email signature, your website, your blog, your Twitter, and anywhere else you can think of.
Advertise – There’s no such thing as a free lunch, but with the right management, a sponsored advertising campaign on Facebook can be pretty lucrative. Visit Facebook.com/advertising to learn about promoting your page online.
Whether you’re using Facebook for search engine marketing, branding, or a little of both, these tips should help you promote your page for a more successful experience.
We love this video by Google’s Matt Cutts, which answers a question search engine agency employees hear all the time: “Can you make me #1?” It’s not the position that matters, Cutts says, it’s the search terms you’re ranking for.
We can divide search keywords into three categories:
1. Super Broad: Words like “doctor,” “fashion,” “plumbing,” and so on are extremely difficult to rank for, and often not what a business actually needs. As Cutts points out, a plumber in California wouldn’t be able to help everyone searching “plumbing” online.
2. Super Narrow: Can we rank you #1? Sure! We can get you to the top of the page for “young children’s black suede shoes from Florida.” That’s what you wanted right?
3. Just Right: Listen up Goldilocks — the best keywords to rank for have a respectable search volume that matches up with your potential customer group. People who search these keywords are looking to buy, and they’re looking to buy products like yours. Even ranking in the top five for one of these keywords can be extremely helpful.
So next time your SEO company promises to take you to #1, be sure to ask for more specifics…
Looking to score your blog some extra publicity? Read on for some quick add-ons that can help your blog gain exposure on the web, whether you’re in it for the search engine marketing, branding, bragging rights, or some combination of the aforementioned.
At AddThis.com, you don’t have to register for anything — you don’t even have to click away from the index page. All you have to do is copy and paste this handy bookmarklet to give readers an easy way to share your blog on Facebook, Twitter, Google Reader, and MySpace. Good deal!
Got a Facebook page? The Facebook Like Box allows you to share your fans and wall posts on your blog, while providing a link to your page and a “like” button.
3. Twitter Widgets
Let’s face it, having all those #topics and @mentions from your Twitter on the side of your blog just looks cool. We love the Twitter for WordPress plugin, but there are plenty of options available. Just make sure it turns the aforementioned # and @ type things into links.
Our search engine agency is always looking for new ways to optimize blogs — both for clients and ourself. Just look how we’ve tricked out this page!
In search engine marketing, creating and distributing press releases is a great way to build backlinks for your website, in addition to branding your company through direct exposure. A lot of people find press releases intimidating, but they’re actually very easy to write — no J-school required.
To get started, let’s take a look at 5 simple rules for creating SEO press releases:
1. Quote Smart
Although press releases are usually pretty formal, you can spice up your text by adding a few good quotes —shoot for the opinionated, funny, passionate, or otherwise compelling. Many PR engines grab pull-out quotes by choosing text within quotation marks, so be sure to keep your quotes in logical chunks. Don’t say:
“Our business,” Steve began, “is to be the best search engine agency in NY.”
Otherwise, you might get stuck with a pull-out quote that says only “your business.” You also want to avoid putting individual “words” in quotes in your text — if you need to use quotation marks for emphasis, use single quotes.
2. Mind Your Media
Every PR service is different, but many of them allow video and/or image attachments, in addition to inset links, possibly with keywords. For optimum business marketing, be sure to take advantage of these factors whenever possible.
I’m still learning how to make Pages fancy for search engine marketing… and now there’s another promotional tool on the Facebook horizon: Facebook Groups.
This new feature is different from the ‘book’s Groups of yore (home to countless intellectual Soda vs. Pop debates for budding collegians). In fact, those groups are getting phased out — the existing ones will stick around, but you can’t launch any more of your pro-pop propaganda. Because, listen, it’s pronounced soda.
Explained in the video above, Facebook groups are like mini networks for the different types of people in your life: coworkers, family members, friends from school, friends from home… They’re accomplishing what friend lists were supposed to, but in a way that’s more intuitive and less tedious.
As of now, it’s unclear what Facebook groups will mean to social online marketing. There’s an email digest component, so this could represent an emerging branch of email marketing. But only time — and Zuckerberg – will tell.
The first rule of search engine marketing? Don’t talk about Fight Club. The second? Never let an opportunity pass you by. Every line of code, every social profile — it’s all a chance to promote yourself online.
Video online marketing is a great way to promote your biz online. Think about it: When Google finds videos relevant to searches, it displays them before the standard list of links on results pages. That’s some prime SEO real estate.
That being said, video marketing is not without its Shakespearean dilemmas. Should you upload your videos to Youtube, or host them on your own domain?
That is the question.
Youtube has its perks. The #3 most visited site on the web (quoth Alexa), the ‘tube offers a wide audience, even if it’s mostly Gen Y-ers. Plus, uploading your vid on Youtube gets it automatically indexed by Google.
The drawback? When searchers click on your Youtube videos on Google, they’ll be taken to that video’s Youtube page. This path is less likely to lead them to your website, although it can be useful for brand awareness.
If you host the videos yourself, searchers will be directed to your site proper. Since they’re not on Youtube, you’ll have to make sure your vids get indexed by submitting them to Google with a video sitemap. You’ll also miss out on some community interaction, but that’s more important for some businesses than others.
Most of us were first introduced to Facebook as, well, a way to see if that guy from your physics lecture was single. (Open relationship? That’ll do.) And even though Facebook remains an unparalleled resource for such canoodle-some pursuits, it’s also a very valuable business marketing tool.
And, guess what? Searching for a date and marketing your biz do not have many strategies in common. Thus, we must rethink the way we use Facebook.
Make a page. For red-blooded individuals like you and I, a Facebook profile provides adequate representation, but every business needs a page. Setting it up will take some extra time, but it’s worth it — pages are much more customizable than their profile brethren.
Post photos! You probably already post photos on Facebook, but not with business marketing on the brain. Upload pictures of your company logo, your products and services, etc., and post them alongside keyword-rich captions. It’s SEO gold.
Interact. Reciprocal linking is a great search engine marketing technique, and getting your company’s fans to interact offers easy reciprocity. So ask questions, host contests, share your mundane thoughts… anything that will get those fans to comment and “like.”