It doesn’t take a magnifying glass to see Google’s new magnifying-glass-clad feature, Google Instant Previews. In fact, the aforementioned enlargement icons are rather distinct — and distinctly game-changing to the world of online marketing. Why? At the click of a mouse, Google Instant Previews transforms the search engine experience from verbal to visual, allowing users to eye before they buy.
What does this mean for online marketing? For one thing, it means that the Creative Suite 5-wielding Mac enthusiast you’ve been hiding in your utility closet has been right all along: design matters. And with Google Instant Previews, it matters even more.
Some simple tips for improving your website’s design — and making it snapshot friendly:
- Stick to a color palette. Pick two or three colors to brand your site, creating a vibe of visual legitimacy for your search engine audience.
- De-clump your text. It doesn’t matter how informative your website is: searchers are turned off by large blocks of text. Make sure the preview of your website shows short, easily digestible paragraphs for your visitors to enjoy.
- Do some housecleaning. In web design, everybody loves doohickies — from Google AdSense to social media badges. But if said thingamabobs dominate your search engine snapshot, your website will wind up looking like spam. Be mindful of this content, and push it to the bottom of the page if necessary.