Archive for August 2011

Lifting the Veil of Online Marketing

August 31, 2011 Uncategorized No comments

Many small business owners feel that e-commerce is a battle among giants, when in actuality it is the small businesses which power the motor of e-commerce. There is no business too new or too small to become involved in Online Marketing. With a bit of information, and a bit of capital, any business can have success marketing online. The biggest misconception in the business world is that a business cannot benefit from being online.

The name of the game for any business marketing itself online is exposure. Start a blog to get information about yourself out there. Make sure your blog contains keywords to make it easy for customers to find you. These are the exact same thing the large Internet Marketing Companies are doing, and you can do them too, as a small business owner. You can blog about any aspect of your business; you just have to do something!

Once small business owners demystify online marketing they tend to have everything they need at their fingertips and can’t wait to hop right in. Ajax Union can help business big and small with SEO, SEM, Blogging, and other online marketing tools that yield results, fast!

Remember To Be Social on Your Social Sites

August 15, 2011 Ajax Union, Facebook Marketing, online marketing, twitter No comments

You’ve got the Facebook fan page setup and the Twitter account. Every time you have a sale or a contest or just something important going on, you share it with the world. But that’s just one part of being social. You want to share, share, share. But you can’t forget to listen and interact. Ajax Union will take you pretty far in your status updating endeavors, but you have to be paying attention too. Customers might want to know when and if you’re getting a product back in stock. We’d love to answer for you, but you do know your business pretty well.

Also, be on the look out for complaints and suggestions. You might not realize a link on your site isn’t working, but the fans sure do! Social sites aren’t just about posting valuable information. It’s about getting a discussion going. It’s about listening to what your customers have to say about your business. You need to take that feedback and use it to become even more awesome at what you do. People want to know you’re listening and that they’re being heard.

Facebook and Twitter are great ways to build up some good street cred among all little people that made your business what it is today. Now that you have the social sites, start socializing!