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As In Business Patience Is Key In SEO

January 26th, 2012 | Posted by AjaxBlogging in Ajax Union | ajax union marketing | Article Marketing | blog promotion | Blogging for Internet Marketing | Google | Internet Marketing | internet marketing company | internet marketing strategy | search engine agency | search engine marketing | seo - (0 Comments)

A lot of people decide to get into the search engine optimization game expecting immediate results, this is misguided. It seems strange that people who have built up some important businesses would be so impatient with any process. If anyone should know something about being patient with a process it is the small business person.

Anyone who has ever decided to start a business would be silly to assume that profits and success would come easily. They know that these things take time, as do all things worth doing. The same is true of developing a web presence and making your way upwards in Google rankings. When you hire an SEO company they begin a slow but steady process that includes a wide array of services on a number of platforms. For all of those to converge and lead to some fantastic search rankings is going to take time.

As in all building national and local internet marketing is all about reputation building with both customers and the services (search engines) driving those customers to your site. As your reputation for offering valuable content on the internet grows so too will your ranks and then with that your customer base and web presence. But patience is the most important thing.

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SOPA Blackout and Online Marketing

January 17th, 2012 | Posted by DanielA in Ajax Union | ajax union marketing | blog promotion | Blogging for Internet Marketing | Internet Marketing | internet marketing company | internet marketing strategy | internet marketing trends | online marketing - (0 Comments)

The SOPA blackout its coming! As I am sure you have heard, in an unprecedented move, major web institutions such as Wikipedia and Reddit will completely blackout in protest of the proposed SOPA Bill. Now, what does this mean for your online marketing? It means that the SOPA blackout will be a hugely trending news item and as such should be utilized by your company. online marketing

This blackout is a big deal; in the history of the Internet, there has never been a cohesive movement aimed to effectively shut it down for a period of time. One key strategy for search engine marketing is to identify trending topics and incorporate them into your SEO outreach. Utilizing such targeted keywords means that when someone searches a popular term, the search engine will possibly recognize your post as an applicable search result. This does not necessarily mean that you will be on the first page of Google, but it nonetheless improves your ranking and gives you a stranger Internet presence.

You should set up Google Alerts to find out what is trending; this way, you will be able to relate your content to certain trending topics. For more information on online marketing, visit the Ajax Union homepage.

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Friends and My Search Engine Agency

January 10th, 2012 | Posted by ajaxadmin in Ajax Union | search engine agency | search engine marketing - (0 Comments)

search engine agencyThe other night I was talking with a new friend, who challenged a pedantic fact I threw out. With the help of Google I told him that I had found an answer. “From where? Wikipedia?” he asked.

“No, from a medical journal.”

“Yeah, but how do we know that this medical journal is legitimate?”

“It’s the first hit on Google!”

“Yeah but how does Google know that this journal is legitimate?”

Here I smiled. “I’m glad you asked. As a matter of fact, this is my industry, I work for an SEO company. Google used to determine legitimacy through links on the internet. But after a few years people figured it out and wound up spamming links onto forums. That’s why Google changes its algorithm every couple of years so no one manipulates it.”

“So what’s their algorithm now?”

“Well, it’s based on quality, of course. And quality often means fresh new content that’s well-written and accurate, links to other sites around the web, general popularity in terms of Twitter and Facebook, and a bunch of other factors no one except Google really knows.”

“So if I do those few things, my website will start to show up and eventually could be number one on Google?”

“Well it’s a lot of work, and it helps to have a search engine agency doing it since they have a better idea of what to do, but yeah, eventually you could be number one.”

I think I made a new friend.

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Online Marketing Trends for 2012: The Age of Smartphones

January 6th, 2012 | Posted by KristenM in Google | Internet Marketing | internet marketing strategy | marketing | online marketing strategy - (0 Comments)

internet marketing solutionMany so-called experts are already making predictions for what path online marketing which choose in the new year. Everyone seems to agree that the biggest trend for 2012 and online marketing will be smartphones and mobile marketing. In 2011 there were 5.3 billion mobile subscriptions! Mobile ad spending is predicted to jump to $20.6 billion by 2015. If that isn’t a clear indicator, maybe you should reevaluate your marketing strategy all together.

Within a few years, it’ll be rare to find anyone without a smartphone. It’s nearly impossible to even purchase a standard flip-phone anymore. (The only ones offered are those cheap pay-as-you-go models.) Users will be seeking easy to navigate websites and shopping apps. The biggest way to boost revenue this year is to create a mobile version of your site, if you haven’t already. Likewise, also considering an app development. Developing an app is a great way to reach your target audience and provide them with an easy way to access your information and products.

Almost 23% of the mobile population will turn to smartphones. Can you afford not to include them in your marketing strategies? It’s not all just about ranking on Google anymore. It’s about knowing how your key audience receives the majority of their data and tapping into that.