YouTube isn’t just for music videos or for those who want to film themselves playing Rock Band. Businesses can get in on the visual market just as easily as anyone else. People create YouTube accounts as yet another way to brand themselves. Whether you’re selling discount apparel or provide Internet marketing for clients, YouTube can be a useful and fun tool. From an SEO perspective, it is another social profile, another link back to your business.

To your customers it shows even more credibility. They’d like to see a face behind the website. But what to film? Well, I can’t give you all the answers, but that really depends on what your business does. Retailers might want to make interesting videos about their products or fashion trends. The key word is “interesting.” If people aren’t intrigued within the first 20-30 seconds, chances are they will click away and look for a cat video. If you can make them laugh, they’ll be more willing to share it with friends. Soon your video goes viral over Facebook and Twitter. Bam! More customers checking out your website to find out who you are and what you do.

If you’re struggling for ideas, online marketing companies are here to help.