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Author Archives: EricM

Lifting the Veil of Online Marketing

August 31st, 2011 | Posted by EricM in Uncategorized - (0 Comments)

Many small business owners feel that e-commerce is a battle among giants, when in actuality it is the small businesses which power the motor of e-commerce. There is no business too new or too small to become involved in Online Marketing. With a bit of information, and a bit of capital, any business can have success marketing online. The biggest misconception in the business world is that a business cannot benefit from being online.

The name of the game for any business marketing itself online is exposure. Start a blog to get information about yourself out there. Make sure your blog contains keywords to make it easy for customers to find you. These are the exact same thing the large Internet Marketing Companies are doing, and you can do them too, as a small business owner. You can blog about any aspect of your business; you just have to do something!

Once small business owners demystify online marketing they tend to have everything they need at their fingertips and can’t wait to hop right in. Ajax Union can help business big and small with SEO, SEM, Blogging, and other online marketing tools that yield results, fast!

Google Out of China: Does it Matter Why?

May 17th, 2010 | Posted by EricM in Google | Google blog - (0 Comments)

Google leaving China has been so much more than just a technology story. It deals with censorship, human rights, and the role of intercontinental companies in international politics.

But don’t go comparing Google to Tank Man quite yet. The move seems to be more of a business decision than any sort of protest. In a statement initially printed on googleblog.blogspot.com, the multinational public search corporation made it clear their decision was due to being “the victims of a sophisticated cyber attack originating from China.”

Although they would later express frustrations with the Chinese governments “attempts over the last year to further limit free speech on the web… including the persistent blocking of websites such as Facebook, Twitter, YouTube, Google Docs and Blogger,” it is clear that the reasoning behind the move was simply good business, and not any sort of political message.

There was nothing new about the restrictions and censorship on Google.cn. And it wasn’t until AFTER the company was “cyber-attacked” that they decided to take action.

In fact, Google intends to keep a sales team in mainland China, just another sign that Google’s recent moves have been more about business than politics.

But the question is; Does it matter? If Google is doing the right thing, arguably for the wrong reasons, does it make it any less right? Are the ends justified regardless of the motives?

Whatever the reason for it, the facts remain: China is now Google-free.