Everyone spends a little time chatting with coworkers throughout the day. It can be a great way to get in a quick break and start fresh on your daily workload. Well, some businesses are taking the chatting company-wide on Twitter as an online marketing strategy. It may seem like a radical idea, but the live Twitter chats are beneficial in a variety of ways, both off and online.
What are the benefits? Hosting a Twitter chat allows you to create a conversation that utilizes a specific hashtag created for your company. The hashtag can be formal, or it can be more fun and creative depending on the tone you would like to set with your chats. With a number of employees tagging your company and carrying on a conversation through the hashtag, a branding storm across Twitter is being created on multiple accounts. Another benefit of hosting a Twitter chat is the ability to choose an interesting or timely topic that will draw users to your scheduled chats. You can also invite professional connections to join in the chat and see the kind ideas being bounced around by the power-source of your company – your employees. Lastly, Twitter chats don’t have to be restricted to the 140 character maximum. Utilizing shortened URLs, you can host chats on favorite pictures, memes, and videos from all around the web.
There are several websites that are making Twitter chats even easier for users. One site that will automatically include the hashtag that you are following is www.TweetChat.com. It’s a great tool to get in the chat, quickly maneuver the conversation, and participate in several miniature conversations all at once.
The last benefit of hosting a company-wide Twitter chat might be the simplest. It’s a great way to keep office mates connected and excited about your company and the work being done.
Join Ajax Union’s Twitter chat each Friday from 11:30 a.m. to noon. Each week we will be chatting with the hashtag #AjaxUnionTGIF and featuring a new and exciting topic. All are welcome!









