Archive for ajax union marketing

Get Chatty on Twitter

October 31, 2012 Ajax Union, ajax union marketing, tweets, twitter, Twitter Marketing No comments

Everyone spends a little time chatting with coworkers throughout the day. It can be a great way to get in a quick break and start fresh on your daily workload. Well, some businesses are taking the chatting company-wide on Twitter as an online marketing strategy. It may seem like a radical idea, but the live Twitter chats are beneficial in a variety of ways, both off and online.

What are the benefits? Hosting a Twitter chat allows you to create a conversation that utilizes a specific hashtag created for your company. The hashtag can be formal, or it can be more fun and creative depending on the tone you would like to set with your chats. With a number of employees tagging your company and carrying on a conversation through the hashtag, a branding storm across Twitter is being created on multiple accounts. Another benefit of hosting a Twitter chat is the ability to choose an interesting or timely topic that will draw users to your scheduled chats. You can also invite professional connections to join in the chat and see the kind ideas being bounced around by the power-source of your company – your employees. Lastly, Twitter chats don’t have to be restricted to the 140 character maximum. Utilizing shortened URLs, you can host chats on favorite pictures, memes, and videos from all around the web.

There are several websites that are making Twitter chats even easier for users. One site that will automatically include the hashtag that you are following is www.TweetChat.com. It’s a great tool to get in the chat, quickly maneuver the conversation, and participate in several miniature conversations all at once.

The last benefit of hosting a company-wide Twitter chat might be the simplest. It’s a great way to keep office mates connected and excited about your company and the work being done.

Join Ajax Union’s Twitter chat each Friday from 11:30 a.m. to noon. Each week we will be chatting with the hashtag #AjaxUnionTGIF and featuring a new and exciting topic. All are welcome!

Monitoring Social Media

October 15, 2012 Ajax Union, ajax union marketing, social media, social media marketing, social media trends No comments

Whether you are an established company or just starting out, social media monitoring plays an important role in determining where your online marketing strategy stands. There are a variety of ways to keep tabs on your online buzz, and finding the one that works best for your needs should not be a challenge since there are numerous tools available. Here is a rundown of three well-known social media monitoring tools that could beneficial.

Hootsuite – Available as a free version, or a more extensive paid version, Hootsuite allows you to post to various social media sites and follow RSS feeds from a computer or a mobile device. The tool also allows you to manage your social media monitoring through an organized dashboard and offers statistical history and social interaction insights for your brand.

Google Alerts – A simple and user friendly way to monitor any buzz about your company or brand, Google Alerts allows you to select which keywords or phrases you would like to receive alerts about. Then, Google will send you the alerts at your discretion of immediately, daily, or weekly. It is also a great tool to follow buzz about your competitors to see what kind of news is surrounding their name.

Social Mention – A search tool for social media sites, the toolbar allows you to type in the brand, topic, or cause that you are interested in, and it will search multiple social media platforms, blogs, social bookmarks, and comments to find mention of what you are looking for. This company is offering the toolbar as a free browser accessory, but also provides coding to create a widget on your site.

Other sites that are honorable mentions for social media monitoring are Wildfire, Facebook Search, and Google Reader. These sites are a great way to keep track on your social media and determine the performance of your online marketing strategies.

Boost Your Reputation Online

October 3, 2012 Ajax Union, ajax union marketing, online marketing services, online marketing strategy, reputation management No comments

Reputation management is no joke considering the amount of damage that can be done online with just one little post or a scathing review. However, cleaning up a bad reputation can be a little more tedious for an online marketing strategy, but have no fear because it can be done. Fortunately, there are a variety of ways to boost your positive reputation through online marketing strategies and social media. One way is to ask for reviews on some of the popular review sites, such as Yelp! and Google+. Ask for endorsements from new satisfied customers, but also reach out to former customers that you know were satisfied with your services. A second way to boost reputation management is to cater your online marketing strategy to include online public relations. Write press releases that are optimized for search engines, but also inform readers of exciting and newsworthy happenings at your company. This will help with SEO efforts, but it will also give you a chance to give your company an online makeover and separate yourself from previous negative reviews.

No Shame in Being Social

August 27, 2012 Ajax Union, ajax union marketing, online marketing strategy, Social Marketing, social media, social media marketing, twitter No comments

Whether you run an SEO company or a booming e-commerce site, there’s no shame in letting people know your company can be found on Facebook and Twitter and LinkedIn…and Instagram…and Youtube…and Google+… and the list can go on and on. No matter how many social media sites your company can be located on, making sure that the receiving end of your emails and press releases are aware and can easily find you is the most important aspect. Be sure to hyperlink!

So, what difference does it make? Simply put, it’s a great way of branding across multiple platforms that can all be connected and easily referenced. Even when connecting your company’s website to social media profiles and in-house blogs, you’re creating a firm and recognizable presence for your company. As an added plus for an internet marketing aspect, this will also boost SEO efforts through the created links to your company’s website.

Ajax Union Ranks Among Inc. 500 Best – #178 in Inc 5000 for 2012

August 22, 2012 Ajax Union, ajax union marketing No comments

Ajax Union is excited to announce that we’ve been ranked number 178 in Inc.’s top 500 fastest growing private companies in the United States. We’ve made it into a list where we are surrounded by other hundreds of other wonderful businesses and Top 500 alumni like Zappos, Pandora, and Clif Bar, to name a few. That’s some awesome companies to share this honor with.

We’ve worked hard at providing internet marketing for business who truly need it. From free webinars to customizing our plans to suit their needs, we make marketing accessible and easy to understand for all our clients. But don’t get us wrong, we have a lot of fun in our office too! It’s part of what has made us so successful; having a great core work ethic but a warm atmosphere where co-workers are also friends!

We are honored to be given such a high recognition, especially ranking as number 12 in New York City, and are looking forward to an even more successful future. We will continue to provide the best internet marketing strategies and services available enabling businesses to succeed online.

Check out an upcoming Facebook/LinkedIn seminar presented by Ajax Union on October 23, 2012!

Check out Inc. Magazine’s list online!

The Value of Video

August 17, 2012 Ajax Union, ajax union marketing, social media, social media marketing, video marketing, vimeo, Youtube No comments

The ways in which people consume information is constantly evolving, especially as the internet becomes more accessible and more mobile. Nearly anywhere with service, a smartphone or tablet is capable of downloading and playing a video from YouTube or Vimeo. So, what does this mean for internet marketing strategies? It means that business marketing must get more visual and more mobile as well.

Utilizing websites such as YouTube and Vimeo to broadcast information about your company is a great way to stimulate and captivate potential or returning clients. In addition to posting on social websites, having a video section as part of your company’s website allows people to get a better feel for what your service or products you are offering. Videos can be formal, promotional, and informational to appease the more rigorous and professional marketing aspects. Or, videos can be creative and original to showcase the kind of talent you have working at your company. This partially depends on the image of your company and how you would like to brand yourself to others. When planning an online marketing strategy, three aspects to think about are campaign, content, and call to action. Either way, video marketing is a valuable asset that is not disappearing any time soon.

Get the ROI for Internet Marketing

August 14, 2012 Ajax Union, ajax union marketing, internet marketing strategy, internet marketing trends, online marketing strategy No comments

The building blocks of every business are centered around one end-all goal – revenue. What is the monthly, quarterly, and annual revenue? How productive are employees? Which practices work and which practices fail? What are the strengths of your internet marketing strategies?

These are all valuable questions when analyzing the expenses of running a business, evaluating its growth, and planning for the future. A key concept that many business owners should pay attention to is the Return on Investment, or ROI, especially for their internet marketing strategies. ROI as a marketing term can also be considered Return on Influence. Employing strategies to strengthen your search engine ranking can yield a high ROI, for both investment and influence. Building a social media presence creates awareness to potential customers, and practicing SEO can drive more traffic to you website. When combined, the ROI Formula, found at www.internetmarketing.com, shows a productive balance between SEO, PPC, email marketing, social media, and website content in order to drive traffic and make conversions.

 

Why Do you Need A Facebook Account?

July 20, 2012 ajax union marketing, social media marketing No comments

online marketingMany businesses want to have a social media presence but do not exactly know how they will use it to benefit their business marketing,  especially if you have a less than flashy business like shoe repair or junk hauling. Regardless of your line of work, you can build up a following and gain notoriety for your business.

By creating a Facebook account and connecting with clients, you can easily tap into those clients again as a resource. Next time they need your services, they can easily find you on Facebook. Not only can they find you, but their friends see they are making use of your services as well. People see this type of information and your fan base grows. Offering competitions with prizes on your Facebook page is another great way to get new contacts.

Being on Facebook also allows you to see what your customers are up to. By better knowing your customers, their age, demographics, and needs, you are better suited to offer them services. Your Facebook page is not going to be as active as say Lady Gaga’s, but it will however, serve as a great platform for people to communicate with your business and your business to communicate to a larger audience.

Thankfully, setting up a Facebook page is easy with the help of an online marketing company!

Keep Your SEO Company Informed

July 11, 2012 Ajax Union, ajax union marketing, Bloggers, Blogging for Internet Marketing, BloggingTips, online marketing services, seo No comments

Making your company one of the highest ranking for a variety of keywords is not going to happen over night. What’s more, the ever evolving nature of Google and other search engine’s guidelines for making a site rank higher means that the focus is less and less simply based on linked keywords.

These days content comes first and giving information that is engaging and relevant to a person browsing the web is going to help you more than all the keywords in the world.

Obviously this is a plot that develops over time. Writing the best article in history is not going to immediately change your rankings but by simply keeping your SEO company informed of relevant developments in your business you can become a force to be reckoned with.

Keeping the writers at your internet marketing agency informed can help make the content on your sites far more relevant to readers. As those readers show up search engines recognize you more and more. The writers at a company like Ajax Union are versatile and able to stretch information into compelling blog posts but the more guidance they receive the better the content they generate. The better the content writers are generating the better it works for you.

Help Ajax Union Win Mission: Small Business

June 26, 2012 Ajax Union, ajax union marketing, Internet Marketing, internet marketing company No comments

Hello, all you beautiful SEO fans, Ajax Union has some exciting news! We have entered Chase and LivingSocial’s Mission: Small Business. The project is part of their commitment to provide outstanding support to small businesses nationally.

Through their sponsorship, 12 lucky winners get a $250,000 grant to help their small business to expand on their goals and continue to provide quality work. But we cannot do this alone, we need your support. What you do when you visit the project’s website, www.missionsmallbusiness.com, is click on the Support button. You will be asked to log in, then search for the business (that’d be us, Ajax Union). You click vote and voila! We are one step closer to our goals.

So help us out and show your commitment to SEO and Internet marketing today. With your support we can continue to provide you as fellow small and local businesses with our best efforts and expertise.

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