November has been of month of progress and success for Pinterest! After unveiling the availability for users to create private boards, Pinterest announced that the social media platform will also host business accounts. Business accounts were previously a prohibited practice on the popular photo-sharing website. Although Pinterest’s business profiles won’ t include any enhanced features, or even look different than private accounts, companies can find ways to utilize Pinterest for branding and online marketing strategies. Three ways your company can benefit from the new Pinterest business profiles include hosting an industry relevant board with interesting pins, pinning videos that you find informative or entertaining, and incorporating SEO into your titles and descriptions. Also, promote your business Pinterest account on your website and blog with the “pin it” button.
Archive for Ajax Union
Reputation management is no joke considering the amount of damage that can be done online with just one little post or a scathing review. However, cleaning up a bad reputation can be a little more tedious for an online marketing strategy, but have no fear because it can be done. Fortunately, there are a variety of ways to boost your positive reputation through online marketing strategies and social media. One way is to ask for reviews on some of the popular review sites, such as Yelp! and Google+. Ask for endorsements from new satisfied customers, but also reach out to former customers that you know were satisfied with your services. A second way to boost reputation management is to cater your online marketing strategy to include online public relations. Write press releases that are optimized for search engines, but also inform readers of exciting and newsworthy happenings at your company. This will help with SEO efforts, but it will also give you a chance to give your company an online makeover and separate yourself from previous negative reviews.
There are many opinions for creating the best internet marketing strategy to get your company’s name and services out there. There are also just as many platforms to engage users and spread information about your company. With an overwhelming number of options, which one is the best? That’s a question that can only be answered by what your goals are. Do you intend to get press coverage or would you rather boost your social media presence? Is it more important for your company to utilize search engine optimization or could you spend more money on advertisements?
Here are a few tips to think about when designing and implementing your marketing strategy:
Know you audience. Discover the target demographic that is most likely to spend money on your company’s products or services. Find out their interests, dislikes, and spending habits. This will help you learn how to better pitch your company to them.
Know your enemies. Keep an eye on competing companies and see what marketing strategies they are utilizing. Is it working for them? If it is, should you consider a similar strategy? If it’s not, probably steer clear.
Know your goals. The best place to start with any internet marketing campaign is to know where you would like you company to end up. Are you looking to create a large, one-time customer base, or are you looking to create returning customers?
Know your budget. Keep in mind a realistic budget to start out with and monitor the amount of money invested against the return on investment. Decide if it is reasonable to continue with a strategy, or if it would be more beneficial to put your money elsewhere.
Ajax Union is excited to announce that we’ve been ranked number 178 in Inc.’s top 500 fastest growing private companies in the United States. We’ve made it into a list where we are surrounded by other hundreds of other wonderful businesses and Top 500 alumni like Zappos, Pandora, and Clif Bar, to name a few. That’s some awesome companies to share this honor with.
We’ve worked hard at providing internet marketing for business who truly need it. From free webinars to customizing our plans to suit their needs, we make marketing accessible and easy to understand for all our clients. But don’t get us wrong, we have a lot of fun in our office too! It’s part of what has made us so successful; having a great core work ethic but a warm atmosphere where co-workers are also friends!
Check out an upcoming Facebook/LinkedIn seminar presented by Ajax Union on October 23, 2012!
Check out Inc. Magazine’s list online!