Archive for Ajax Union

The Value of Video

August 17, 2012 Ajax Union, ajax union marketing, social media, social media marketing, video marketing, vimeo, Youtube No comments

The ways in which people consume information is constantly evolving, especially as the internet becomes more accessible and more mobile. Nearly anywhere with service, a smartphone or tablet is capable of downloading and playing a video from YouTube or Vimeo. So, what does this mean for internet marketing strategies? It means that business marketing must get more visual and more mobile as well.

Utilizing websites such as YouTube and Vimeo to broadcast information about your company is a great way to stimulate and captivate potential or returning clients. In addition to posting on social websites, having a video section as part of your company’s website allows people to get a better feel for what your service or products you are offering. Videos can be formal, promotional, and informational to appease the more rigorous and professional marketing aspects. Or, videos can be creative and original to showcase the kind of talent you have working at your company. This partially depends on the image of your company and how you would like to brand yourself to others. When planning an online marketing strategy, three aspects to think about are campaign, content, and call to action. Either way, video marketing is a valuable asset that is not disappearing any time soon.

Get the ROI for Internet Marketing

August 14, 2012 Ajax Union, ajax union marketing, internet marketing strategy, internet marketing trends, online marketing strategy No comments

The building blocks of every business are centered around one end-all goal – revenue. What is the monthly, quarterly, and annual revenue? How productive are employees? Which practices work and which practices fail? What are the strengths of your internet marketing strategies?

These are all valuable questions when analyzing the expenses of running a business, evaluating its growth, and planning for the future. A key concept that many business owners should pay attention to is the Return on Investment, or ROI, especially for their internet marketing strategies. ROI as a marketing term can also be considered Return on Influence. Employing strategies to strengthen your search engine ranking can yield a high ROI, for both investment and influence. Building a social media presence creates awareness to potential customers, and practicing SEO can drive more traffic to you website. When combined, the ROI Formula, found at www.internetmarketing.com, shows a productive balance between SEO, PPC, email marketing, social media, and website content in order to drive traffic and make conversions.

 

The Basics of Social Bookmarking

August 10, 2012 Ajax Union, online marketing, social media, social media marketing No comments

What is social bookmarking and why does it matter? Simply put, social bookmarking is the practice of collecting and organizing a series of websites that share a common theme. This practice can also be integrated into online marketing. The organization of the websites by tags helps make it easy to manage and search for specific keywords. Social bookmarking takes place on platforms that are public websites, such as Pinterest, Digg, Delicious, Reddit, and Stumble Upon. None of these websites should sound too unfamiliar to anyone who regularly surfs the web.

So why does it matter? Social bookmarking is a hybrid of social networking, search engine optimization, and internet marketing. For networking, social bookmarking allows you to share your stored bookmarks with followers, thus creating a fan base. Through organizing your bookmarks by tagging them based on subject, you will attract followers interested in the same tags. As for SEO, social bookmarking can help boost search engine ranking through creating backlinks to your personal or business website. Through utilizing linked keywords in the text of social bookmarks, social bookmarking can be useful for the page ranking aspect of internet marketing.familiar to anyone who regularly surfs the web.

Three Tweeting Tips for Small Businesses

July 31, 2012 Ajax Union No comments

Founded in 2006, Twitter has survived to see the tender age of six years old. When calculated in website years, it’s pretty old compared to other social media sites and applications like Pinterest and Instagram. In fact, its exponential growth and increase in users during the past six years has catapulted the micro-blogging site to the forefront of social media platforms as a mainstay, especially for business promotion and online marketing.

Aside from personal use, the social media site covers everything from news to celebrity gossip to athletic  recaps. Although the posts are only snippets of information, maxed out at 140 characters, Twitter users have found ways to utilize the micro-blogging site. So, it’s only natural that in 2012 Twitter should be a top consideration as part of internet marketing strategies when promoting your business, no matter the scope.

 

  1. Keep the business Twitter account relevant. Post regularly and post information that will interest followers.
  2. Retweet, reply, and reciprocate. Extend your business relationships via Twitter, whether to possible customers or other businesses.
  3. Link Up! Connect your website and other social media accounts to Twitter. The more places you are, the better chance of being seen.

Keep Your SEO Company Informed

July 11, 2012 Ajax Union, ajax union marketing, Bloggers, Blogging for Internet Marketing, BloggingTips, online marketing services, seo No comments

Making your company one of the highest ranking for a variety of keywords is not going to happen over night. What’s more, the ever evolving nature of Google and other search engine’s guidelines for making a site rank higher means that the focus is less and less simply based on linked keywords.

These days content comes first and giving information that is engaging and relevant to a person browsing the web is going to help you more than all the keywords in the world.

Obviously this is a plot that develops over time. Writing the best article in history is not going to immediately change your rankings but by simply keeping your SEO company informed of relevant developments in your business you can become a force to be reckoned with.

Keeping the writers at your internet marketing agency informed can help make the content on your sites far more relevant to readers. As those readers show up search engines recognize you more and more. The writers at a company like Ajax Union are versatile and able to stretch information into compelling blog posts but the more guidance they receive the better the content they generate. The better the content writers are generating the better it works for you.

Some History of Social Networking Sites

July 10, 2012 Ajax Union No comments

Social media and networking  is huge today and we don’t really think much about where the idea originally came from. We just know we can hop on Twitter and tweet out to our followers, upload pictures through Instagram, and update our LinkedIn page to reflect our resume and job experience properly for everyone else to see. But social networking is a bit older than people think.

In fact, the first social networking sites can be traced back to early forum and chat communities. Generalized communities like Geocities and Tripod brought people together through chat rooms. As far as the social networking sites we know today, the predecessor closest to their design is Friendster, which was founded back in 2002. That’s already a good 10 years ago. Myspace and Bebo came not too long after and believe it or not, LinkedIn was founded around that time too in 2003. It just didn’t grow in popularity as a business networking site until much later.

Since then, we’ve seen plenty of communities come and go,  eventually petering out to the  top ones we have today; Twitter, Facebook, LinkedIn, YouTube, and more recently, Pinterest. What causes some social media sites to die out and others to flourish? Well, that’s a whole different story. But right now, the top sites seem to be riding high with no signs of stopping.

Articles – Not Just for Magazines Anymore

July 6, 2012 Ajax Union, Article Marketing No comments

It used to be, just a few short years ago, that article writing was saved mainly for print publications. This was based on the notion that the internet age had too short attention spans to read anything 400 words and above. With the advent of sites like About.com and other long form “how-to” sites, the article has made the jump from print to the internet world, and it’s a great way to help promote your business and positively influence your SEO.

Take a topic that is relevant to your business, a topic people are curious about, and write a short how to, tutorial, or explanation. Make these articles about 400 words or more. If you’re a baking supply store, write about how you should measure ingredients by weight instead of by their volume (oz. vs cup.) Don’t include the name of your business, your website, or any links. Use your keywords liberally but don’t force them.

After you’ve written this article that is informative and easy to read, you want to distribute it to several sites. Find article distribution websites and make sure you read their terms of use. Create resource paragraphs for yourself as well, these will be the reader’s link back to your website and your blog. Articles are a great way to reach a wider audience by providing topical and relevant information that pertains to your business.

Is the Blog Tour Dead?

June 29, 2012 Ajax Union, Bloggers, BloggingTips No comments

People have been asking this question for over two years. “Is the blog tour dead?” To answer this we first need to know what a blog tour is. Basically, a person such as an author, celebrity, or business professional seeks out other high traffic and quality blogs to either do guest posts or an interview. It’s like a book store tour only you never have to leave your sofa.

The answer to “is it dead?” is: absolutely not. This comes with the caveat that you know your audience and you know your niche. You need to have a list of blogs that are getting high traffic that would be interested in your topic. If you’re a financial expert you don’t want to be interviewed on a baking blog and chances are they’d turn you down anyway.

The blogs you choose need to have a following, good quality content, a high SEO ranking, and something else: you. You need to bring something to the table. This is for all intents and purposes a partnership. You have to have something to offer the readers of that blog. If you just rehash old information or do it in a boring way, no one is going to want to host your blog tour.

Do your research, have something to say, and know where to go and you can have a successful blog tour.

Help Ajax Union Win Mission: Small Business

June 26, 2012 Ajax Union, ajax union marketing, Internet Marketing, internet marketing company No comments

Hello, all you beautiful SEO fans, Ajax Union has some exciting news! We have entered Chase and LivingSocial’s Mission: Small Business. The project is part of their commitment to provide outstanding support to small businesses nationally.

Through their sponsorship, 12 lucky winners get a $250,000 grant to help their small business to expand on their goals and continue to provide quality work. But we cannot do this alone, we need your support. What you do when you visit the project’s website, www.missionsmallbusiness.com, is click on the Support button. You will be asked to log in, then search for the business (that’d be us, Ajax Union). You click vote and voila! We are one step closer to our goals.

So help us out and show your commitment to SEO and Internet marketing today. With your support we can continue to provide you as fellow small and local businesses with our best efforts and expertise.

Quality Content For Company Bloggers

June 22, 2012 Ajax Union, Bloggers, Blogging for Internet Marketing, BloggingTips, Google, Google search, internet marketing trends, seo keywords No comments

The internet is an ever changing beast of a thing. It’s kind of like fighting a hydra. You cut off one head and three more grow in it’s place. So it is with SEO and small business internet marketing. Just when you find out how to maximize your use of the system, it changes and what you’ve been doing seems pointless. Recently Google updated it’s system to put more emphasis on the quality of content associated with your company blog. It’s caused a lot of online marketing companies to stop and take stock of their blogging practices.

You don’t want to write a blog post around fitting in keywords. While you do want to get the keywords into your post, you don’t want that to be your only goal. People find your blog for a reason, whether they find the subject fascinating or they need help with a problem, they come for answers. If your blog does not provide quality content for your reader, they’ll eventually stop coming. Fill a need with your blog and you will find that more and more traffic will be directed there. Your SEO benefits will skyrocket.

For example, if you own a deodorant company, don’t just blog about the different types of deodorant you sell. Your blog will read like a really long infomercial. People on the internet don’t have time for long infomercials. Instead, fill a need. Write blog posts about how to stop sweating on hot days or why you should wear antiperspirant even in the winter. This will benefit your readers and your business.

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