Founded in 2006, Twitter has survived to see the tender age of six years old. When calculated in website years, it’s pretty old compared to other social media sites and applications like Pinterest and Instagram. In fact, its exponential growth and increase in users during the past six years has catapulted the micro-blogging site to the forefront of social media platforms as a mainstay, especially for business promotion and online marketing.
Aside from personal use, the social media site covers everything from news to celebrity gossip to athletic recaps. Although the posts are only snippets of information, maxed out at 140 characters, Twitter users have found ways to utilize the micro-blogging site. So, it’s only natural that in 2012 Twitter should be a top consideration as part of internet marketing strategies when promoting your business, no matter the scope.
- Keep the business Twitter account relevant. Post regularly and post information that will interest followers.
- Retweet, reply, and reciprocate. Extend your business relationships via Twitter, whether to possible customers or other businesses.
- Link Up! Connect your website and other social media accounts to Twitter. The more places you are, the better chance of being seen.
Making your company one of the highest ranking for a variety of keywords is not going to happen over night. What’s more, the ever evolving nature of Google and other search engine’s guidelines for making a site rank higher means that the focus is less and less simply based on linked keywords.
These days content comes first and giving information that is engaging and relevant to a person browsing the web is going to help you more than all the keywords in the world.
Obviously this is a plot that develops over time. Writing the best article in history is not going to immediately change your rankings but by simply keeping your SEO company informed of relevant developments in your business you can become a force to be reckoned with.
Keeping the writers at your internet marketing agency informed can help make the content on your sites far more relevant to readers. As those readers show up search engines recognize you more and more. The writers at a company like Ajax Union are versatile and able to stretch information into compelling blog posts but the more guidance they receive the better the content they generate. The better the content writers are generating the better it works for you.
It used to be, just a few short years ago, that article writing was saved mainly for print publications. This was based on the notion that the internet age had too short attention spans to read anything 400 words and above. With the advent of sites like About.com and other long form “how-to” sites, the article has made the jump from print to the internet world, and it’s a great way to help promote your business and positively influence your SEO.
Take a topic that is relevant to your business, a topic people are curious about, and write a short how to, tutorial, or explanation. Make these articles about 400 words or more. If you’re a baking supply store, write about how you should measure ingredients by weight instead of by their volume (oz. vs cup.) Don’t include the name of your business, your website, or any links. Use your keywords liberally but don’t force them.
People have been asking this question for over two years. “Is the blog tour dead?” To answer this we first need to know what a blog tour is. Basically, a person such as an author, celebrity, or business professional seeks out other high traffic and quality blogs to either do guest posts or an interview. It’s like a book store tour only you never have to leave your sofa.
The answer to “is it dead?” is: absolutely not. This comes with the caveat that you know your audience and you know your niche. You need to have a list of blogs that are getting high traffic that would be interested in your topic. If you’re a financial expert you don’t want to be interviewed on a baking blog and chances are they’d turn you down anyway.
The blogs you choose need to have a following, good quality content, a high SEO ranking, and something else: you. You need to bring something to the table. This is for all intents and purposes a partnership. You have to have something to offer the readers of that blog. If you just rehash old information or do it in a boring way, no one is going to want to host your blog tour.
Do your research, have something to say, and know where to go and you can have a successful blog tour.
Hello, all you beautiful SEO fans, Ajax Union has some exciting news! We have entered Chase and LivingSocial’s Mission: Small Business. The project is part of their commitment to provide outstanding support to small businesses nationally.
Through their sponsorship, 12 lucky winners get a $250,000 grant to help their small business to expand on their goals and continue to provide quality work. But we cannot do this alone, we need your support. What you do when you visit the project’s website, www.missionsmallbusiness.com, is click on the Support button. You will be asked to log in, then search for the business (that’d be us, Ajax Union). You click vote and voila! We are one step closer to our goals.
So help us out and show your commitment to SEO and Internet marketing today. With your support we can continue to provide you as fellow small and local businesses with our best efforts and expertise.
The internet is an ever changing beast of a thing. It’s kind of like fighting a hydra. You cut off one head and three more grow in it’s place. So it is with SEO and small business internet marketing. Just when you find out how to maximize your use of the system, it changes and what you’ve been doing seems pointless. Recently Google updated it’s system to put more emphasis on the quality of content associated with your company blog. It’s caused a lot of online marketing companies to stop and take stock of their blogging practices.
You don’t want to write a blog post around fitting in keywords. While you do want to get the keywords into your post, you don’t want that to be your only goal. People find your blog for a reason, whether they find the subject fascinating or they need help with a problem, they come for answers. If your blog does not provide quality content for your reader, they’ll eventually stop coming. Fill a need with your blog and you will find that more and more traffic will be directed there. Your SEO benefits will skyrocket.
For example, if you own a deodorant company, don’t just blog about the different types of deodorant you sell. Your blog will read like a really long infomercial. People on the internet don’t have time for long infomercials. Instead, fill a need. Write blog posts about how to stop sweating on hot days or why you should wear antiperspirant even in the winter. This will benefit your readers and your business.