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Internet marketing and social media

There are so many ways to reach out to your customers on the internet these days. It’s no longer enough to just have a website for your Williamsburg vintage clothing store, no matter how attractive it may be. Blogs, Facebook, Twitter and YouTube are just a few other platforms that are essential for smart internet marketing.

The use of Facebook and Twitter are skyrocketing. New research shows that more and more smart phone users are accessing social media sites through their mobile web browsers. With so many consumers using these sites, at all times of the day, from any location, it can really pay off to have a presence in these forums.

There’s plenty of evidence to show that Twitter and Facebook are viable sales and public relations platforms. Recently, Sony reported over £1 million in sales thanks to their successful Sony Vaio Twitter account.

Social media sites are a great place for creating a buzz about your product, which translates to more hits on your website and revenue. Think about it: in this time-poor society, consumers on the Internet are less likely to read a lengthy press release about a new product than to look at one-sentence reviews coming through their Twitter live feeds or comments by their peers on a Facebook wall.

For advice on how to grow your business on the Web, contact a smart internet marketing company today!

Don’t You Wanna Be at the Top of the List?

Let’s say you’re a neurosurgeon. You want to be known as the best neurosurgeon in town, but you know there are others out there. Unfortunately, if I need an operation and google “neurosurgeon,” not only do you not come up at the top of the list, you aren’t even on the first page. Turns out your main competitor, your crosstown rival, is number one. The guy gets all the best awards, rankings, and he even comes up first on the internet!

How does he do it? Through an emerging industry called SEO (Search Engine Optimization) and smart internet marketing. You can use SEO to make sure that your name and website has more online presence, that when sick patients need your services, you are not only on the first page, but at the top of the list!

Of course, to get there takes hard work, but you know that, you’ve been working hard for years. It’s just a matter of online priority, and that’s what where we come in. So if you want to keep up with the current of ever changing technology in 2010 and throughout the decade, leave it to us! Pretty soon, you will be number one.

The Hidden Potential of Smartphone Internet Marketing

January 22nd, 2010 | Posted by AjaxBlogging in Ajax Union | Internet Marketing | seo | smartphones - (1 Comments)

In a sense, all internet marketing is smartphone marketing, as these gadgets are “smart” enough to access the web anywhere, anytime. And just like everyone else, people on the go have to buy food, furniture, and electronics, lease their cars, find heath insurance, and more—so why not target these users as well?

Of course, some websites are more capable of tapping into smartphone potential than others. Sites and blogs designed with mobile compatibility are at the top of the food chain—nobody wants to scroll endlessly to the side to browse a page last optimized for Internet Explorer.

That being said, content is just as important. There are certain websites you just don’t want to read on a tiny smartphone screen: in-depth articles, FAQ pages, forms to fill out. Smartphoners want information as bite-sized as the iPhones and BlackBerrys they’re using to read it.

But do you know what else they want? Local listings. Mobile users check for local directions and businesses almost as often as they text—and whether it’s restaurants, movie times, or a local salon for a quick manicure, they’re going to find it on their phones.

So, how does all of that fit into your internet marketing plan? For one thing, try to make a presence on bite-sized websites like Twitter and Facebook, in addition to pimping your SEO techniques to support a presence on Google Maps and other local resources.

Want World Domination? Read this post…

December 29th, 2009 | Posted by AjaxBlogging in Ajax Union | seo - (2 Comments)

Throughout history, people always wanted to dominate the world! Nowadays, it’s no longer about world domination – it’s all about google domination. Yup, if you really want power, fame and fortune, you need a good strategy to dominate the world’s leading search engine – you need to rank as #1 on google.

Of course that it is our job to help your website climb on top various search engines and rank as the best in the business, but if you want to know more about SEO you might consider picking up this new book called “SEO Made Simple: Strategies For Dominating The World’s Largest Search Engine.”

It’s a handy little guide that can always help you understand what’s behind all of this SEO mumbo- jumbo and weird web lingo and teach you some interesting techniques and tricks that you can always utilize and tweak on your website. It’ll teach you all the basics and elementary stuff like link building, on-page optimization, off-page optimization, and world domination. Ah… actually, not sure about the world domination thingy.

So if you’re just launching a business or have a friend that is starting a new venture – this book will be the perfect gift! Well, this book and our services of course…

Should You Hire A Internet Marketing Company?

One question that should be answer before you start marketing your business online is… “Should I hire a internet marketing company?”. The benefits of hiring a internet marketing company are amazing but many people doubt making the investment because they don’t understand exactly how important hiring one can be. Enter the age of smart internet marketing which allows you to get it right the first time and start reaping the benefits today.

However, if you are still hesitant here are a few questions to ask yourself:

Question 1: How important is internet marketing to the growth and success of my company?

Things to consider: Am I in competitive market? Do I want to make sales outside of my community? Do I plan to expand?

Question 2: Do I understand how to increase my presence online through link building?

Things To Consider: Do I know how to obtain high quality inbound links? Do I know which links to avoid? Do I understand how to get search engines to pay attention to me?

Question 3: Can I optimize my website via meta-tags, title pages, product descriptions, and key word phrases?

Things to consider: Do I know how to find high value keywords that relate to my website? Do I know the best way to insert words into my meta-tags? Do I understand html, headings, and title pages?

If you cannot confidently answer these question with the expertise needed you may want to think about hiring an internet marketing agency.

Ilegal SEO Techniques

We’ve been talking about smart internet marketing lately on our blog which got us thinking about dumb internet marketing. By far, the number one dumb SEO move is to implement illegal SEO techniques to try to move your website to the top of search engines.

So what exactly is illegal? Well…

1. Stealing Web Pages

Why? Who knows? But some people actually copy other high ranked businesses web pages and submit them to search engines.

2. Using Trademarked Keywords

You know you don’t own McDonald’s so why use the “BigMac” keyword to promote your burger joint? Not only will you get caught but you will get sued. You can’t use trademarked keywords to increase your rankings.

3. Creating Domains with Trademarked Keywords

Lets go with the McDonald’s example again. If you own a burger joint and want to buy a domain name don’t’ try to be sneaky. www.MacDonulds.com, www.MickeyDees.com or www.BigMac.com may work for a while, but once they find out, you might as well flip your last burger and file for bankruptcy because you will be sued. Using a person’s trademarked keywords to try and get customers is definitely illegal!

The moral? Smart internet marketing can be described as avoiding dumb internet marketing. Just don’t do it!

What Is Smart Internet Marketing

Many business that want to increase their presence online pay for some of the most ridiculous things such as temporary links, ineffective ads and spammy articles. All these may increase your online presence for a small period of time, but it’s not smart and it will fail. With more business becoming conscientious of this, professionals want to know what is smart internet marketing and how do we incorporate smart internet marketing into our online marketing plan?

Smart internet marketing is simply doing things the right way to increase your rank and visibility online by focusing on longevity. So what is smart internet marketing?

Great articles that are distributed correctly

Frequently updated company blogs that draw in readers

Strategic classified ads that are posted near your target audience

Increased presence on social networking sites that are relevant to your product

Increasing linkage using popular websites that will lead potential customers back to your website.

These are just a few examples of smart internet marketing, of course a little expertise and a lot of hard work can take your business from virtually unknown online to having a sustainable online presence.

Think Through Your Internet Marketing Plan

To create an effective Internet Marketing Plan for your business it is important to put some thought; specifically the who and what of your strategy.

So many businesses today jump on the internet bandwagon with no clear vision in mind. They start a blog, join a few social media sites, and buy some pay per click ads. All the while they have no idea who they are doing it for and why they are doing it. Those are the two most important starting points of any internet marketing campaign, but they are not the only ones. Here are a few tips on starting out on the right foot when marketing on the internet:

1. Find out who is benefiting from your marketing presence on the internet. The most obvious is customers and clients, but what about stakeholders, your competition, and product developers. Make a detailed list of who will benefit from your internet marketing initiatives.

2. Ask yourself what your customers, clients, stakeholders, and competition care about. What issues are affecting them that will make them constantly click on what you have to offer? If you are selling jewelry online as yourself what is the number one concern of your customers. It could be jewelry cleaning, replacement pieces, maybe even insurance. Figure out what your target audience wants.

3. Don’t reinvent the wheel by starting your internet marketing campaign from scratch. Find out who in your industry has successfully used the internet to boost their sales and increase their customer service scores. Once you find them, do your own case study and figure out what works and what doesn’t.

These three tips will help you pave your way to online marketing success.

The Power of an Email Signature

Like online social media marketing, email signatures are powerful, free of charge, and can bring in more clients and customers than you could imagine, if done correctly. Nancy E Schwartz, who helps nonprofits succeed through effective marketing and communications, made an interesting point about email signatures:

If your organization has 30 employees, each of whom sends 15 emails daily outside the organization, then (assuming 250 business days) that’s 112,500 business cards or ads distributed annually, at no cost. If you have 100 employees, that’s 375,000 cards or ads annually.

So what exactly is an email signature? An email signature is a block of text mechanically added to the bottom of an email message, article, or forum post. It usually has five elements including your name, your professional title/position, your company’s name, your phone number, and your company website url.

This is an example of a basic and appropriate email signature that provides all the details needed to direct potential clients and customers to your website…

Jane Doe
VP of Marketing
Ajax Union
p. 1-555-123-4567 ext 890
www.ajaxunion.com

However, for different businesses, and this depends on your needs, there are some other elements that can be added to spruce up your email signature including a blog feed, links to your social media spaces, images, and tag lines. For example:

A great resource to get your email signature is MyBlogLog where you can log in and go to edit you profile. You’ll notice a new Email Signature tab and just fill in the details and hit get code. The instructions will help you the rest of the way.

Remember, sometimes less is more. You can always opt to leave out your fax number, email address, business address, and alternate phone numbers.

Ajax Union – Its all about the X.

January 22nd, 2008 | Posted by AjaxBlogging in Ajax Union | Business Development - (0 Comments)

Ajax union is a business development company that focuses on the x. Ajax Union brings all the elements that a business needs to succeed in todays fast environment.

Visit Ajax Union today to find out more about how we can help your business develop and blossom.