Like online social media marketing, email signatures are powerful, free of charge, and can bring in more clients and customers than you could imagine, if done correctly. Nancy E Schwartz, who helps nonprofits succeed through effective marketing and communications, made an interesting point about email signatures:
If your organization has 30 employees, each of whom sends 15 emails daily outside the organization, then (assuming 250 business days) that’s 112,500 business cards or ads distributed annually, at no cost. If you have 100 employees, that’s 375,000 cards or ads annually.
So what exactly is an email signature? An email signature is a block of text mechanically added to the bottom of an email message, article, or forum post. It usually has five elements including your name, your professional title/position, your company’s name, your phone number, and your company website url.
This is an example of a basic and appropriate email signature that provides all the details needed to direct potential clients and customers to your website…
VP of Marketing
p. 1-555-123-4567 ext 890
However, for different businesses, and this depends on your needs, there are some other elements that can be added to spruce up your email signature including a blog feed, links to your social media spaces, images, and tag lines. For example:
A great resource to get your email signature is MyBlogLog where you can log in and go to edit you profile. You’ll notice a new Email Signature tab and just fill in the details and hit get code. The instructions will help you the rest of the way.
Remember, sometimes less is more. You can always opt to leave out your fax number, email address, business address, and alternate phone numbers.