Archive for Facebook Marketing

Three Ways to Giveaway on Social Media

October 24, 2012 Ajax Union, Facebook, Facebook Marketing, Twitter Marketing No comments

Social media platforms are a leading way to stay connected with your customers and clients. Keeping an active Facebook and Twitter presence allows you to stay fresh in the minds of your followers and play an active role in their overall social media experience. It is essential to any online marketing strategy you could ever dream of. Another great way to get involved with your customers and social media fans is to host a giveaway or promotion. There are several ways that  you can utilize social media for various types of giveaways and deals through Facebook and Twitter. Some of the most popular include creating a Facebook application for the giveaway, promoting a post for likes, or creating a Twitter campaign with hashtags.

First, developing a giveaway through a Facebook application allows you to run the giveaway for an extended and dedicated period of time to allow more people to see the offer and enter to win. Facebook applications can also be beneficial when promoted using Facebook ads and having the application as a landing page. Using ads to promote the application allows you to further your demographic targeting through the ad management options. You can also use Twitter to promote the application and direct people, also known as potential customers, to your Facebook page. A great detail for online marketing.

Second, creating a status that is offering a “special deal” or “limited-time giveaway” through Facebook allows you to promote the post in the same way as ads with paid promotion and demographic targeting. Using the “Like this post…” strategy makes it quick and easy for interested users to enter to win and to move on to other parts of your page. Again, this can be advertised on Twitter as well.

Last, hosting a Twitter campaign to give people a chance to win a free product or service is a great way to integrate branding for your company and the promotion. You can ask people interested in the offer to tweet at your company with a specific hashtag to enter to win. These types of promotions can be exclusively done for an hour or two, or they can be run long term. This is also a great way to market virally since the Twitter posts will reach the followers of those who enter the promotion.

The Next Generation of Consumers and SEO

July 18, 2012 E-mail Marketing, Facebook Marketing No comments

Businesses so often focus on the current generation of consumers, they forget that they need to focus on the upcoming generation of consumers; teenagers. While teens do shop on their own, they aren’t making their own income to spend as freely as adults do and often the money they are spending currently, came from mom and dad.  But it is still important to look at who they are now because it will determine the kind of consumer they are when they get older.

Taking a look at how they communicate, 93% of them use email. That same percentage is also how many use their phone, counting texting and talking.  90% of them use Facebook regularly, 74% use YouTube and 47% use Skype. It is interesting to see how both email and Facebook are very close to each other, in terms of the amount of time they spend on  each throughout the day.

So what does all this mean for you as a company? It means using Facebook as a way to reach the younger generation. You can do this by creating a company page and broadcasting new products, giveaways, photos and more. You might also want to look at e-mail marketing, to get in touch with those who are constantly using that as a way to communicate.

How to Enhance Your Facebook Page

July 16, 2012 Facebook, Facebook Marketing No comments

By now every business should have a Facebook page. But do you know about all the clever tips and tricks to not only make your page better, but to increase your social reach? Here are some helpful hints to make the most out of Facebook.

  1. Target posts by location and language. Is your business international? Do you want to only target a specific part of the country? Before you upload a post, click the “Public” icon and select “Target by: Location/Language.”
  2. Highlight particular posts to the top of your profile. You can pin a post by clicking the “Pencil” icon and select “Pin to Top.” It will stay at the top for a week or until you pin another post. You can also unpin a post from the top as well by clicking the same “Pencil”.
  3. Reposition photos to make your timeline more visibly attractive. Just click the “Pencil” icon and click the “Reposition Photo” option.
  4. Share other pages on your timeline. Sharing is caring! If you see another page you feel your fans will enjoy, share them by hitting the “Cog” icon on the top-right.
  5. Create polls to engage fans. To create, click on “Event,” and  then “Milestone+” in the status box on the top-left of your profile. Choose “Question.” Choose from either open-ended questions or provide answers for your fans to choose from.

Consider Facebook Advertisements

June 25, 2012 Facebook, Facebook Marketing, small business advertising No comments

online marketing companiesIt’s easier to think about the people you know who are not on Facebook rather than the people who are. Millions of people around the world use the social network. So why would you ever hesitate to place advertisements on the website? Ads are a great way to promote your business, inform users of sales, and drive traffic to your website. They’re easy to set up and you can target the right audience with a few simple clicks too. This way only people who would be interested in your business are shown the ads. It’s a smart choice for small business internet marketing.

You can target an audience multiple ways, including location, language, education, likes & interests, age, and much more. After choosing your audience, design an effective and engaging ad that will encourage clicks. Ads should be clear and concise, informative and attractive. Just like Google AdWords, you can manage your budget and choose either cost-per-click or cost-per-impression. Then all you need to do is set your daily budgets and bid prices. It’s as simple as that! After some time, review your ads, view how each campaign is doing, and make adjustments for improvements.

With so many people spending hours a day on Facebook, you can gain a wider audience, drive traffic, and gain sales. You’re probably on it right now, might as well set up an ad!

SEO Company Building Engaging Content

June 11, 2012 Ajax Union, ajax union marketing, blog promotion, Bloggers, Duplicate Content, Facebook Marketing, Google, Internet Marketing, internet marketing company, marketing, seo, seo company, seo keywords No comments

Outfitting a business’s web presence with a wide array of keywords meant to be picked up by search engines is the primary charge of any SEO company, and on it’s own merits these sort of measures can in and of themselves drive some traffic towards a well made site. The next part of the equation though is where the real value in your service begins to come together.

Building a voice for your company around it’s web presence takes an understanding of what you are selling but also who you are selling to. The key behind a web ad campaign is to find yourself a niche and be as engaged as possible with that group of people. While it is impossible to guarantee content that will engage taking the Tim to attempt to make something that reads in a meaningful way and drives interest closer to your company and it’s workings should always be the goal. As the content develops you will see people naturally getting more engaged with it. As that process occurs your online marketing company will become better at finding the things that most engage your customers. This process can take a lot of time but a good company like Ajax Union will take that time and use it wisely.

Search Engine Agency More Valuable Than Facebook Ads?

May 21, 2012 Ajax Union, ajax union marketing, Facebook, Facebook Marketing, marketing, Social Marketing No comments

General Motors last week stopped running Facebook ads, finding them ineffective and prohibitively expensive. This discovery might shock a lot of folks who assume the sort of pay-per-click model is the best way to get your business some traffic on the web. In fact, the use of an online marketing company focused on advancing your search engine optimization seems even more valuable in light of GM’s revelation.

The company specifically said that Facebook’s free business pages with their “likes” and ability to reach customers directly are in fact “enough.” Of course using those pages effectively to drive traffic, and in turn business, back to your business’s actual website is what folks like us at Ajax Union are truly great at.

Steering people from a Facebook page into action is one of the things that a skilled social networking team does. There are tricks you can do on your own like contests and coupons, but allowing the professionals to take the reins will have immediate and positive affects on your company’s standing on the web.

If you have found yourself unhappy with pay-per-clicks and digital banner advertisements then perhaps you need to change your online marketing strategy by hiring a search engine agency. Perhaps it’s time for you to hire Ajax Union.

Social Networking and Ecommerce

March 27, 2012 Ajax Union, Facebook, Facebook Marketing, Internet Marketing, online marketing No comments

online marketingMost people think that social networking sites are for people to waste time, keep up with friends, and stalk potential romantic partners. All these things are true. Social networking sites also serve as a tool for companies to spy on people. If your company isn’t gathering data from social networking sites you are wasting a powerful resource.

After corporate America co-opted love, freedom, virtue and truth in the 1990s and 2000s they moved on to friendship. Friendship proved a more formidable foe than the aforementioned notions however. It is hard to be friends with a corporation. I mean I love Burger King, but I am not in love with Burger King.

Now that I am friends with Burger King online I can see it every time I turn on my computer and every time I walk down the street. Soon visiting the Burger King Facebook page will make your computer emit that oh-so-familiar Burger King odor. Burger King in turn gets to see everything I do, say and buy. If that isn’t friendship I don’t know what is. Online marketing is great because it speaks to the notion that corporations are people too. Your company can become human too, by using online business marketing.

Remember To Be Social on Your Social Sites

August 15, 2011 Ajax Union, Facebook Marketing, online marketing, twitter No comments

You’ve got the Facebook fan page setup and the Twitter account. Every time you have a sale or a contest or just something important going on, you share it with the world. But that’s just one part of being social. You want to share, share, share. But you can’t forget to listen and interact. Ajax Union will take you pretty far in your status updating endeavors, but you have to be paying attention too. Customers might want to know when and if you’re getting a product back in stock. We’d love to answer for you, but you do know your business pretty well.

Also, be on the look out for complaints and suggestions. You might not realize a link on your site isn’t working, but the fans sure do! Social sites aren’t just about posting valuable information. It’s about getting a discussion going. It’s about listening to what your customers have to say about your business. You need to take that feedback and use it to become even more awesome at what you do. People want to know you’re listening and that they’re being heard.

Facebook and Twitter are great ways to build up some good street cred among all little people that made your business what it is today. Now that you have the social sites, start socializing!