Businesses so often focus on the current generation of consumers, they forget that they need to focus on the upcoming generation of consumers; teenagers. While teens do shop on their own, they aren’t making their own income to spend as freely as adults do and often the money they are spending currently, came from mom and dad. But it is still important to look at who they are now because it will determine the kind of consumer they are when they get older.
Taking a look at how they communicate, 93% of them use email. That same percentage is also how many use their phone, counting texting and talking. 90% of them use Facebook regularly, 74% use YouTube and 47% use Skype. It is interesting to see how both email and Facebook are very close to each other, in terms of the amount of time they spend on each throughout the day.
So what does all this mean for you as a company? It means using Facebook as a way to reach the younger generation. You can do this by creating a company page and broadcasting new products, giveaways, photos and more. You might also want to look at e-mail marketing, to get in touch with those who are constantly using that as a way to communicate.
By now every business should have a Facebook page. But do you know about all the clever tips and tricks to not only make your page better, but to increase your social reach? Here are some helpful hints to make the most out of Facebook.
- Target posts by location and language. Is your business international? Do you want to only target a specific part of the country? Before you upload a post, click the “Public” icon and select “Target by: Location/Language.”
- Highlight particular posts to the top of your profile. You can pin a post by clicking the “Pencil” icon and select “Pin to Top.” It will stay at the top for a week or until you pin another post. You can also unpin a post from the top as well by clicking the same “Pencil”.
- Reposition photos to make your timeline more visibly attractive. Just click the “Pencil” icon and click the “Reposition Photo” option.
- Share other pages on your timeline. Sharing is caring! If you see another page you feel your fans will enjoy, share them by hitting the “Cog” icon on the top-right.
- Create polls to engage fans. To create, click on “Event,” and then “Milestone+” in the status box on the top-left of your profile. Choose “Question.” Choose from either open-ended questions or provide answers for your fans to choose from.
It’s easier to think about the people you know who are not on Facebook rather than the people who are. Millions of people around the world use the social network. So why would you ever hesitate to place advertisements on the website? Ads are a great way to promote your business, inform users of sales, and drive traffic to your website. They’re easy to set up and you can target the right audience with a few simple clicks too. This way only people who would be interested in your business are shown the ads. It’s a smart choice for small business internet marketing.
You can target an audience multiple ways, including location, language, education, likes & interests, age, and much more. After choosing your audience, design an effective and engaging ad that will encourage clicks. Ads should be clear and concise, informative and attractive. Just like Google AdWords, you can manage your budget and choose either cost-per-click or cost-per-impression. Then all you need to do is set your daily budgets and bid prices. It’s as simple as that! After some time, review your ads, view how each campaign is doing, and make adjustments for improvements.
With so many people spending hours a day on Facebook, you can gain a wider audience, drive traffic, and gain sales. You’re probably on it right now, might as well set up an ad!
Outfitting a business’s web presence with a wide array of keywords meant to be picked up by search engines is the primary charge of any SEO company, and on it’s own merits these sort of measures can in and of themselves drive some traffic towards a well made site. The next part of the equation though is where the real value in your service begins to come together.
Building a voice for your company around it’s web presence takes an understanding of what you are selling but also who you are selling to. The key behind a web ad campaign is to find yourself a niche and be as engaged as possible with that group of people. While it is impossible to guarantee content that will engage taking the Tim to attempt to make something that reads in a meaningful way and drives interest closer to your company and it’s workings should always be the goal. As the content develops you will see people naturally getting more engaged with it. As that process occurs your online marketing company will become better at finding the things that most engage your customers. This process can take a lot of time but a good company like Ajax Union will take that time and use it wisely.
Most people think that social networking sites are for people to waste time, keep up with friends, and stalk potential romantic partners. All these things are true. Social networking sites also serve as a tool for companies to spy on people. If your company isn’t gathering data from social networking sites you are wasting a powerful resource.
After corporate America co-opted love, freedom, virtue and truth in the 1990s and 2000s they moved on to friendship. Friendship proved a more formidable foe than the aforementioned notions however. It is hard to be friends with a corporation. I mean I love Burger King, but I am not in love with Burger King.
Now that I am friends with Burger King online I can see it every time I turn on my computer and every time I walk down the street. Soon visiting the Burger King Facebook page will make your computer emit that oh-so-familiar Burger King odor. Burger King in turn gets to see everything I do, say and buy. If that isn’t friendship I don’t know what is. Online marketing is great because it speaks to the notion that corporations are people too. Your company can become human too, by using online business marketing.