Archive for Facebook

Three Ways to Giveaway on Social Media

October 24, 2012 Ajax Union, Facebook, Facebook Marketing, Twitter Marketing No comments

Social media platforms are a leading way to stay connected with your customers and clients. Keeping an active Facebook and Twitter presence allows you to stay fresh in the minds of your followers and play an active role in their overall social media experience. It is essential to any online marketing strategy you could ever dream of. Another great way to get involved with your customers and social media fans is to host a giveaway or promotion. There are several ways that  you can utilize social media for various types of giveaways and deals through Facebook and Twitter. Some of the most popular include creating a Facebook application for the giveaway, promoting a post for likes, or creating a Twitter campaign with hashtags.

First, developing a giveaway through a Facebook application allows you to run the giveaway for an extended and dedicated period of time to allow more people to see the offer and enter to win. Facebook applications can also be beneficial when promoted using Facebook ads and having the application as a landing page. Using ads to promote the application allows you to further your demographic targeting through the ad management options. You can also use Twitter to promote the application and direct people, also known as potential customers, to your Facebook page. A great detail for online marketing.

Second, creating a status that is offering a “special deal” or “limited-time giveaway” through Facebook allows you to promote the post in the same way as ads with paid promotion and demographic targeting. Using the “Like this post…” strategy makes it quick and easy for interested users to enter to win and to move on to other parts of your page. Again, this can be advertised on Twitter as well.

Last, hosting a Twitter campaign to give people a chance to win a free product or service is a great way to integrate branding for your company and the promotion. You can ask people interested in the offer to tweet at your company with a specific hashtag to enter to win. These types of promotions can be exclusively done for an hour or two, or they can be run long term. This is also a great way to market virally since the Twitter posts will reach the followers of those who enter the promotion.

How to Enhance Your Facebook Page

July 16, 2012 Facebook, Facebook Marketing No comments

By now every business should have a Facebook page. But do you know about all the clever tips and tricks to not only make your page better, but to increase your social reach? Here are some helpful hints to make the most out of Facebook.

  1. Target posts by location and language. Is your business international? Do you want to only target a specific part of the country? Before you upload a post, click the “Public” icon and select “Target by: Location/Language.”
  2. Highlight particular posts to the top of your profile. You can pin a post by clicking the “Pencil” icon and select “Pin to Top.” It will stay at the top for a week or until you pin another post. You can also unpin a post from the top as well by clicking the same “Pencil”.
  3. Reposition photos to make your timeline more visibly attractive. Just click the “Pencil” icon and click the “Reposition Photo” option.
  4. Share other pages on your timeline. Sharing is caring! If you see another page you feel your fans will enjoy, share them by hitting the “Cog” icon on the top-right.
  5. Create polls to engage fans. To create, click on “Event,” and  then “Milestone+” in the status box on the top-left of your profile. Choose “Question.” Choose from either open-ended questions or provide answers for your fans to choose from.

Social Media Has Changed Marketing Strategies…

July 12, 2012 Facebook, online marketing, social media marketing, twitter No comments

social media marketing…and it is in your best interest to keep up!  Social media – e.g. Twitter, Facebook, and the like – has made it that much easier for you to communicate with current and prospective customers.  And even more importantly, it has made it much easier for said customers to communicate with your business.  They can shower your praises and tell you what they like about your services or products but on the other side of the coin, they can also tell you what they do not like or do not appreciate about what you are offering.  Regardless of what they say, you should listen to their complaints, criticisms, as well as any positive feedback they are sharing across the various social networks they are on.

For both you and your customers to have a dialogue with one another you need to set up accounts on Twitter, Facebook, and other social media sites out there.  You can use said sites to advertise your products and services, showcase features, introduce new items, and so on.  But for dialogue to happen not only must you talk, but you must also listen.  Otherwise, your social media campaign will be a waste of time and your audience might disappear which will hurt your overall business efforts.

For more on social media marketing, contact Ajax Union today!

Musing on Social Media

June 27, 2012 Facebook, Social Marketing, social media, social media marketing, twitter No comments

social mediaWhen social media came into being, it was a way in which people were able to connect with one another and stay connected.  Each social media outlet – e.g. Twitter & Facebook – created its own unique community and culture of millions of people; as a business, you want to tap into as much of these communities as possible.  You do this by having strong a Public Relations presence in either, or better yet both, social media platforms.  But there are things you need to understand about how to properly use social media to boost your customer base.  Here are but a few things you need to know:

  • Use social media to connect with and engage current and prospective customers intelligently.
  • Become, and stay, compelling to your audience.
  • Do not post too often or use social media only as a another way to market your products or services, otherwise they will leave very quickly.
  • You have to ask yourself, what does it take to grab the attention of your community and keep them there?  Understand that and how to use that information with social media and your consumer base will grow.

These are but a few tidbits on how PR and social media go hand-in-hand.  For more information, visit a marketing agency today.

Consider Facebook Advertisements

June 25, 2012 Facebook, Facebook Marketing, small business advertising No comments

online marketing companiesIt’s easier to think about the people you know who are not on Facebook rather than the people who are. Millions of people around the world use the social network. So why would you ever hesitate to place advertisements on the website? Ads are a great way to promote your business, inform users of sales, and drive traffic to your website. They’re easy to set up and you can target the right audience with a few simple clicks too. This way only people who would be interested in your business are shown the ads. It’s a smart choice for small business internet marketing.

You can target an audience multiple ways, including location, language, education, likes & interests, age, and much more. After choosing your audience, design an effective and engaging ad that will encourage clicks. Ads should be clear and concise, informative and attractive. Just like Google AdWords, you can manage your budget and choose either cost-per-click or cost-per-impression. Then all you need to do is set your daily budgets and bid prices. It’s as simple as that! After some time, review your ads, view how each campaign is doing, and make adjustments for improvements.

With so many people spending hours a day on Facebook, you can gain a wider audience, drive traffic, and gain sales. You’re probably on it right now, might as well set up an ad!

Search Engine Agency More Valuable Than Facebook Ads?

May 21, 2012 Ajax Union, ajax union marketing, Facebook, Facebook Marketing, marketing, Social Marketing No comments

General Motors last week stopped running Facebook ads, finding them ineffective and prohibitively expensive. This discovery might shock a lot of folks who assume the sort of pay-per-click model is the best way to get your business some traffic on the web. In fact, the use of an online marketing company focused on advancing your search engine optimization seems even more valuable in light of GM’s revelation.

The company specifically said that Facebook’s free business pages with their “likes” and ability to reach customers directly are in fact “enough.” Of course using those pages effectively to drive traffic, and in turn business, back to your business’s actual website is what folks like us at Ajax Union are truly great at.

Steering people from a Facebook page into action is one of the things that a skilled social networking team does. There are tricks you can do on your own like contests and coupons, but allowing the professionals to take the reins will have immediate and positive affects on your company’s standing on the web.

If you have found yourself unhappy with pay-per-clicks and digital banner advertisements then perhaps you need to change your online marketing strategy by hiring a search engine agency. Perhaps it’s time for you to hire Ajax Union.

Successfully Navigating Social Media

March 29, 2012 Facebook, twitter No comments

While most of us consider Twitter and Facebook welcome distractions from work or real life (I think that social media is to today what doodling on notebooks was to high school), many people are overwhelmed by the idea of social media. They find it intimidating and don’t know exactly where to begin. This can be frustrating for those who are looking to social media for small business internet marketing or local internet marketing.

There are many skillshare classes out there that can teach you how to properly use social media, but honestly the best way to learn is to dive in. I’m not saying jump in the deep end of the pool without floaties, but you should enter the shallow end by way of the stairs. You’re never going to learn if you don’t do it.

Facebook has been around for awhile now and many people, while not familiar with the nuances of creating events or playing “farmville” know how to post photos and update their status. Try learning something new about social media each day. Today, try to figure out the new banner photo on timeline. Tomorrow, figure out how to retweet. Take it slow; you can do it. It’s important for you and your business!

Social Networking and Ecommerce

March 27, 2012 Ajax Union, Facebook, Facebook Marketing, Internet Marketing, online marketing No comments

online marketingMost people think that social networking sites are for people to waste time, keep up with friends, and stalk potential romantic partners. All these things are true. Social networking sites also serve as a tool for companies to spy on people. If your company isn’t gathering data from social networking sites you are wasting a powerful resource.

After corporate America co-opted love, freedom, virtue and truth in the 1990s and 2000s they moved on to friendship. Friendship proved a more formidable foe than the aforementioned notions however. It is hard to be friends with a corporation. I mean I love Burger King, but I am not in love with Burger King.

Now that I am friends with Burger King online I can see it every time I turn on my computer and every time I walk down the street. Soon visiting the Burger King Facebook page will make your computer emit that oh-so-familiar Burger King odor. Burger King in turn gets to see everything I do, say and buy. If that isn’t friendship I don’t know what is. Online marketing is great because it speaks to the notion that corporations are people too. Your company can become human too, by using online business marketing.

Facebook Answers MySpace Data Availability With Facebook Connect

May 12, 2008 digg, ebay, Facebook, myspace No comments

Yesterday, we brought you news of MySpace’s surprising Data Portability partnerships with Yahoo!, Twitter, and Ebay, which will allow MySpace users to port their public profiles, photos, videos and some friend data from one site to another. Facebook, not looking to be outdone, has announced plans to launch their new Facebook Connect platform, which has similar functionality to MySpace’s Data Availability.

What Is It?
Facebook says they’re “committed to enabling people to communicate and stay connected wherever they go” and looks to execute on this statement with Facebook Connect. The Facebook Connect platform will essentially be a new version of their API that was released back in May 2007. The new API will give developers the opportunity to develop tools that will allow users to port their connections, privacy settings, and networks from their Facebook account to other third party websites. Essentially, third party websites will have access to features that have only been available to third party applications on Facebook itself.

Digg looks like it will be the first launch partner for the platform.

Features of Facebook Connect
Trusted Authentication
A new implementation of a trusted authentication method for users when connecting their account to third parties. Activities that require any additional social context will need authentication from the user. The user will have total control of the permissions granted.

Real Identity
Using a proprietary authentication method, users will be able to port information pertaining to their real identity to third party websites including: basic profile information, profile picture, name, friends, photos, events, groups, and more.

Friends Access
Users will be able to take their networks of friends with them to third party sites. Developers will be able to add rich social context to their websites and dynamically notify users of their Facebook friends that already have accounts on their sites.

Dynamic Privacy
Facebook users privacy settings will settings will follow them to third party sites to ensure that users’ information and privacy rules are always up-to-date. All updates to privacy settings on Facebook will automatically update on third party sites.

What About Standards
Facebook is making a huge leap by following MySpace’s footsteps and opening what we commonly refer to as its “walled garden.” However, questions remain about the Facebook Connect platform. For example, there have been no announcements of whether or not Facebook will be using Data Portability standards, though it seems that won’t be the case.

As Marshall Kirkpatrick noted about MySpace’s Data Availability platform announcement yesterday,

We hope that all of the content at issue will be marked up with standards-based microformats, be made accessible with standards-based authentication and be freely available to any party that wishes to innovate on top of it.
Agreeing to and adhering to Data Portability standards will make the end goal of portable social networking identities and information across these sites a lot easier to achieve. We hope that someone takes the lead and begins to use accepted standards as part of these efforts.

source; readwriteweb

What is your potential with Facebook Advertising?

May 9, 2008 Facebook No comments


Create a page and advertise it on Facebook and collect fans. Here is what the top player got as fans just over 800,000 fans. Is it worth pumping in tons of money to collect all those fans? I guess Obama thinks so….

Lets see if he wins.

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