Social media platforms are a leading way to stay connected with your customers and clients. Keeping an active Facebook and Twitter presence allows you to stay fresh in the minds of your followers and play an active role in their overall social media experience. It is essential to any online marketing strategy you could ever dream of. Another great way to get involved with your customers and social media fans is to host a giveaway or promotion. There are several ways that you can utilize social media for various types of giveaways and deals through Facebook and Twitter. Some of the most popular include creating a Facebook application for the giveaway, promoting a post for likes, or creating a Twitter campaign with hashtags.
First, developing a giveaway through a Facebook application allows you to run the giveaway for an extended and dedicated period of time to allow more people to see the offer and enter to win. Facebook applications can also be beneficial when promoted using Facebook ads and having the application as a landing page. Using ads to promote the application allows you to further your demographic targeting through the ad management options. You can also use Twitter to promote the application and direct people, also known as potential customers, to your Facebook page. A great detail for online marketing.
Second, creating a status that is offering a “special deal” or “limited-time giveaway” through Facebook allows you to promote the post in the same way as ads with paid promotion and demographic targeting. Using the “Like this post…” strategy makes it quick and easy for interested users to enter to win and to move on to other parts of your page. Again, this can be advertised on Twitter as well.
Last, hosting a Twitter campaign to give people a chance to win a free product or service is a great way to integrate branding for your company and the promotion. You can ask people interested in the offer to tweet at your company with a specific hashtag to enter to win. These types of promotions can be exclusively done for an hour or two, or they can be run long term. This is also a great way to market virally since the Twitter posts will reach the followers of those who enter the promotion.