Google has announced via it’s haloed king, Matt Cutts, that it has has tweaked it’s search results algorithm for long-tail search results. Relevant “quality content” is king. Don’t believe it, listen to the king. Fast forward to 1:38!
Archive for Google blog
Google leaving China has been so much more than just a technology story. It deals with censorship, human rights, and the role of intercontinental companies in international politics.
But don’t go comparing Google to Tank Man quite yet. The move seems to be more of a business decision than any sort of protest. In a statement initially printed on googleblog.blogspot.com, the multinational public search corporation made it clear their decision was due to being “the victims of a sophisticated cyber attack originating from China.”
Although they would later express frustrations with the Chinese governments “attempts over the last year to further limit free speech on the web… including the persistent blocking of websites such as Facebook, Twitter, YouTube, Google Docs and Blogger,” it is clear that the reasoning behind the move was simply good business, and not any sort of political message.
There was nothing new about the restrictions and censorship on Google.cn. And it wasn’t until AFTER the company was “cyber-attacked” that they decided to take action.
In fact, Google intends to keep a sales team in mainland China, just another sign that Google’s recent moves have been more about business than politics.
But the question is; Does it matter? If Google is doing the right thing, arguably for the wrong reasons, does it make it any less right? Are the ends justified regardless of the motives?
Whatever the reason for it, the facts remain: China is now Google-free.
Search marketing is all about doing what you can to bring your name and your brand in front of prospects to increase sales. People use keywords, pay-per-click, sponsored links and a myriad of other ways to move their links to the top of the SERPs (Search Engine Results Pages.) All’s fair in love and business, right?
It seems game is changing, according to the gang at Google, anyway. Google has long been known as the king of search engines by many people and they offer some great services to help anyone doing business online. Some people are taking umbrage with Google’s efforts into marketing oneself, however. Google is offering reputation management services. Google suggests if you don’t like what you find when you “Google yourself,” well, simply create some information you do like and load it up with keywords and other search engine friendly fare.
The specific phrase used on Google blog is “proactively publish information.” The blog talks about publishing blog posts with flattering photos to try to overcome negative photos or asking people to write positive reviews about your company to compensate for some that may not paint such a pretty picture. Reputation management is nothing new in search marketing- people have been doing it since the dawn of the Internet age. Somehow, Google advising it seems a bit unseemly, though, doesn’t it? Maybe they will publish some other blog posts to knock this one off the first page of the SERPs. After all, whose reputation should they be managing- yours and mine- or their own?