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The Internet and You

The Internet: many of us have heard of it, but few know what it is. The fact that you are reading this right now is a positive sign. Let’s go over some internet basics.

The internet was invented by Bill Gates and Al Gore sometime in the 1980s. Back then Gates and Gore were just two Silicon Valley nerds who communicated on calculators tied together with copper wire (called the “copperlator”). Advancement in calculator technology led to the first computer, which Gore dreamed about and then built. Some years (and a lot of copper wire) later the internet evolved into what it is today.

Today the internet is a shopping mall, a black market, a way crazy people can espouse their views, and a source of confusion and frustration for the elderly.

But what does this mean for you and your business?

Current economic trends have probably led to the closing of any shopping malls or stores in your area. If you want to sell anything you will need to utilize online marketing. Not to pressure you, but everybody is doing it. If you don’t utilize search engine marketing your business is liable to go the way of the stores that use to exist where you live.

Al Gore would be thrilled, had he lived to see this day.

Online Marketing, Search Engine Marketing

Learn About Online Marketing Strategies

If you are perplexed by search engine optimization (SEO), but realize that search engine marketing it is a vital tool for your business’ success, you need to hire internet marketing experts to create SEO benefits while you avail yourself of Google guidance.

Ajax Union upholds a better business model that includes complete transparency and flexibility and no contracts. Ajax Union’s strategy is simple and effective: become experts in your field and then use that knowledge to formulate successful SEO marketing campaigns that provide measured results.

While Ajax Union learns about your business, you should become well-versed in the world of Google SEO. In order to better understand the services you are being offered, you need to first understand basic principles, such how Google works, what SEO entails, and how Google may best serve your business. For example, the strategy used for a big business may not benefit a small business. You may not want your business to be the first result that appears when a keyword is searched, it may better suit your business needs to be listed further down on the page. Understanding online strategies may give you a clearer insight into how Ajax Union’s online marketing strategy works and why it is successful.

For more information on Ajax Union and online marketing, visit AjaxUnion.com.

internet marketing experts, Online Marketing, Search Engine Marketing

Combine Keywords With Quality Content

While we spend much of our time on this blog discussing the importance of finding the best keywords and focusing your company on ensuring that each page of data includes several when it comes to the internet you simply can not beat content. Sure SEO is all about finding the best search terms and maximizing their usage but doing so in a way that seems clunky and not engaging can turn into an embarrassment for you and your company.

Google, always attempting to be ahead of web search meddling, has updated their search algorithm to ensure that online marketing companies are not generating traffic through less than stellar content. In fact if you are just overloading posts with keywords Google’s algorithm will actually actively downgrade your site. This is why as important as generating content is, quality always has to be on your mind.

A great solution is of course having actual writers generate content that is creative, dynamic and personal. This is the sort of content that is known to turn heads and hold page views on the internet. In all this ensures a mutually beneficial relationship between reader and content generator. A relationship far more likely to result in sales and positive feedback that can help fuel a business organically on the web.

Actual writers generating original content is just one of the many services offered by Ajax Union’s AnewB Plan.

keywords, Online Marketing, seo

Maximize Your SEO Efforts

Search Engine Optimization(SEO) is a useful tool for any business. It gets your name ranked in Google so that traffic to your site increases. As you build an online presence it only makes sense that you keep track of it. You can use tools like Alexa and the Google toolbar to check on your current ranking. If you’re running a blog you should also notice which posts generate the most traffic and see where they rank and what keywords were used to get it there. If you’re in need of keywords to help advertise business, look toward Google Adwords.

Also, add your site to search engine indexes. Search engines use crawlers (sometimes referred to as spiders) to browse for pages. Basically if you’re generating good content, rankings, and linking the amount of times your site is crawled will increase. Overall this will help you. It’s a way of creating faster searches and up-to-date data.

However, keywords are your best friends when you want to get search engine’s attention. titles, content, links, and image names can all include keywords. Just be sure that you use them wisely. They must be appropriate and they must be used effectively. Too many will get your material labeled as spam, too little won’t get your page noticed. Also, link internally to pages with keywords or relevant text. The more you link to your own site, the more traffic each page will get.

Other good practices are to add image descriptions, avoid flash and other media that isn’t used by every format. Link to associates. Having an alliance will boost both of your reputations. When you’ve build yourself a cornerstone and these foundations it’s time to keep traffic going through social media sites, like Twitter. Good luck!

Google, search engine optimization, twitter

May-Day for some A Day for others!

July 23rd, 2010 | Posted by AjaxBlogging in Google blog | Google search | Matt Cutts | online marketing - (0 Comments)

Google has announced via it’s haloed king, Matt Cutts, that it has has tweaked it’s search results algorithm for long-tail search results. Relevant “quality content” is king. Don’t believe it, listen to the king. Fast forward to 1:38!

Matt Cutts – How to rank for Keywords!

What are Googlenopes?

April 13th, 2010 | Posted by AjaxBlogging in Ajax Union | Google | Google search - (2 Comments)

A Googlenope

Pulitzer Prize winners were announced yesterday and the Washington Post’s Gene Weingarten is one the happy happy winners. Weingarten won the feature writing prize for his truly amazing piece “Fatal Distraction” about parents who forget their children in cars.

Anyway, Weingarten is also a wonderful humorist and his super funny “Below the Beltway” column is published weekly in The WP. So we dug up some of his old work and found a very funny and unique column discussing Google searches. We all know that it’s going to be quite difficult to NOT find something online and Mr. Weingarten took an extra step and actually tried to google a phrase and come up with 0 results.

“When a phrase cannot be found on Google, I call it a Googlenope. Once a Googlenope is discovered and written about, it is no longer a Googlenope” writes Weingarten.

Finding Googlenopes is quite hard, especially when phrases like “Santa Claus nude” receive 278 hits. But eventually, the dedicated reporter managed to come up with an interesting list of Googlnopes. Here are a few:

Queen Elizabeth’s buttocks.
I was helped by the federal government.
Next, boil the toast . . .
If you take off your bra, I’m calling the cops.
Jesus loves you for your money.
Rove should just shut up and look pretty.
I believe dust mites have souls.
This lobster must have been Roman Catholic.
Plush Osama doll.
The best pork chops in Jerusalem.

And if you thought that googling any name will bring at least facebook, myspace or linkedin results, Weingarten found these people to be Googlenopes:

Tiffani Suarez.
Antwaan Rothschild.
Rajneesh Roosevelt III.
Billy Bob Nussbaum.
Mohammed Ciccolini.
Moishe Goebbels.

Wait, and what about:

Please accept these underpants as collateral . . .
I owe my life to unprotected sex.
Thor adjusted his mascara.
Nelson Mandela is a doo-doo head.
Supercalifragilisticexpialidocious-esque.
My grandchildren are so ugly.
The Iraqi Regis Philbin.
Hey, this tastes like aardvark.
Hot cheese sundae.
Cancer, heart disease and zits.
“I’m Stephen Hawking and I’m a Capricorn.”
Pizza with Condoleezza.
Man-boob implants.
Acid klezmer band.
Cancer of the bellybutton.
The yodeling librarian.
Insufficient cellulite.

Of course that these are no longer Googlenopes and they appear online, but this little venture turned out to be a fun past time. Try to come up with your Googlenopes and if you feel that your business is a Googlenope, well… then you should come to us and we’ll help you with your internet marketing.

Congrats to Weingarten!

googlenope, Internet Marketing

Get Google on Your Good Side

March 29th, 2010 | Posted by AjaxBlogging in Google search | keyword searches | keywords - (1 Comments)

If you want to have more of an online presence, there are certain ways to intimidate Google into putting you on the first page of keyword searches.

First, you show up at the Google center with a briefcase full of money and a sub machine gun…haha…I’m just kidding. The best way to make Google your buddy is by networking with Ajax Union first.

We work with you to optimize your site through blogging, social bookmarking, classifieds and articles. Essentially, we create fresh, new content to put out there on the internet so that when people are looking for what you do, your company has the most to say about it. Of course, this ain’t easy; if it were, you wouldn’t be looking for help. But it is effective. Isolating certain keywords to focus on can shepherd your audience towards your business specifically.

The result is that eventually, your Google ranking for those keywords will improve. While it doesn’t happen overnight, it is a sure way of being able to be found on the internet. And eventually you won’t even need to give people your website, just say “Google it,” and tell them to look for you at the top of the list.