A couple blog posts ago, we shared some “Dos and DON’Ts”of SEO and marketing that you should keep in mind when thinking about how to make yourself know on the Internet. Here are some more points to keep in mind when optimizing your website:
- DO create a blog and write on it often. This is an easy and excellent platform to inform customers about your products as well as reach out to them via comments.
- DON’T only focus your SEO efforts on Google. While Google is indeed the big dog of the search engine world, it is not the only one. Search engines like Yahoo, Bing, and Internet Explorer are also places that you want to rank high for. Four is better than just one, right?
- DO use social media like Twitter and Facebook to further advertise yourself as well as interact with your customers. These are powerful tools that millions of people are using; imagine if you can tap into just a fraction of that many people.
- DON’T plagiarize content from other sites. This is unlawful and actually violates the rules set by search engines.
Doing SEO is a very complex undertaking so if you have any questions regarding that, contact an Internet marketing company today.
Simply put, it is yet another way for a business and/or a website to advertise themselves and whatever services/products they offer. Of course, there are other routes a business can go to advertise, namely TV and ads in newspapers. But the thing about marketing online is that you will be reaching a wider and more diverse audience than you would if you were to go the more traditional route. Pretty much everyone has a computer and spends a lot of time on the Internet; also, with the almost exponentially increase of smartphone users you will be able to reach them while they are out and about.
Internet marketing is more flexible than advertising either on TV or in newspapers. With Internet ads, you can change them on the fly to optimize the audience you are hoping to reach or to update customers on new developments with your products and services. That is not even remotely possible with traditional methods of marketing. Once the TV spot is run or the ad is run that is it; it is out in the open now and you cannot take it back. You get a lot more out of internet marketing with about the same budget plus the added flexibility.
For more information, contact an online marketing company today.
Hello, all you beautiful SEO fans, Ajax Union has some exciting news! We have entered Chase and LivingSocial’s Mission: Small Business. The project is part of their commitment to provide outstanding support to small businesses nationally.
Through their sponsorship, 12 lucky winners get a $250,000 grant to help their small business to expand on their goals and continue to provide quality work. But we cannot do this alone, we need your support. What you do when you visit the project’s website, www.missionsmallbusiness.com, is click on the Support button. You will be asked to log in, then search for the business (that’d be us, Ajax Union). You click vote and voila! We are one step closer to our goals.
So help us out and show your commitment to SEO and Internet marketing today. With your support we can continue to provide you as fellow small and local businesses with our best efforts and expertise.
Outfitting a business’s web presence with a wide array of keywords meant to be picked up by search engines is the primary charge of any SEO company, and on it’s own merits these sort of measures can in and of themselves drive some traffic towards a well made site. The next part of the equation though is where the real value in your service begins to come together.
Building a voice for your company around it’s web presence takes an understanding of what you are selling but also who you are selling to. The key behind a web ad campaign is to find yourself a niche and be as engaged as possible with that group of people. While it is impossible to guarantee content that will engage taking the Tim to attempt to make something that reads in a meaningful way and drives interest closer to your company and it’s workings should always be the goal. As the content develops you will see people naturally getting more engaged with it. As that process occurs your online marketing company will become better at finding the things that most engage your customers. This process can take a lot of time but a good company like Ajax Union will take that time and use it wisely.
As a small business you need not only to provide an online resource for consumers that explains who you are and what you do, but you also need a reputation that boosts your visibility and reputation. There are simple ways to do this and you can even get an internet marketing agency to assist you.
One big thing you can do is add social networking sites to your website and blog. Facebook, Twitter, Tumblr, RSS, do whatever it takes to get subscribers. The more you have people following you, the better you will look. And always be active. Respond to comments and concerns as best as possible. Offer discounts and other special privileges for members and followers. People appreciate getting recognized online.
Also, optimize your site for traffic. With an internet marketing agency you can get better SEO results and site flow. Target keywords, keep fresh content, and make it easy for visitors to contact you. You should leave at least an email and phone number for any questions, orders, and customer service.
It also doesn’t hurt to get your name noticed by local news and events pages– being listed as a good place to go nearby helps. And you can even have a page on your site dedicated to times you were noted in newspapers, magazines, and at local events. Self-promote in a sense. Take out ads and try to stay active, then present it online too.
These are some simple tactics to help your small business grow.
You might think that search engine optimization is not right for your business, heck you might think marketing in general does not really matter in your field but we think there are ways even the smallest business can benefit from well executed local internet marketing.
Take for example a local hot dog stand. Sure, traditionally this is the sort of business that would be fueled solely by foot traffic. This is likely fine and chances are you can make a reasonable living in the right spot. For the ambitious among us though we may see the money making ceiling of this business and try and think of ways to expand.
One way is to build an internet following in any way you see fit. This can be through building a quirky brand identity or highlighting what makes your hot dogs superior to other frankfurters. Through targeted work of an SEO company you will find that your business will grow and what you formerly saw as a ceiling of potential was merely a stopgap on your way to bigger and better things.
Owning a business is all about your ambitions. Do not let the perception of the type of business you have stifle your ability to strive for more.
The internet is a large, meta-physical space. They don’t call it the World Wide Web for nothing. Many businesses think that they should not be spending money building a presence on the World Wide Web when they only operate in one small physical realm. This is where local internet marketing comes in.
Since privacy, as a concept and practice, no longer exists the internet knows where you are at all times. It tracks your every move. Every time you pick up your phone, check your email, or buy something the internet stores this information. Why do you think those ads on your computer have an eerie relevance? This is scary yes, but it is also marketing gold. You can use this information to target only customers in your area. That way you don’t need to waste money boosting your presence on the World Wide Web you can stake out your own little corner.
World domination is a hard thing to pull off, but local rule is a lot more manageable. You should stick your flag in your corner of the web before someone else beats you to it. Use an online marketing company that offers local solutions. The internet is like the American west of old, virgin, lawless and just waiting to be claimed.
A lot of people decide to get into the search engine optimization game expecting immediate results, this is misguided. It seems strange that people who have built up some important businesses would be so impatient with any process. If anyone should know something about being patient with a process it is the small business person.
Anyone who has ever decided to start a business would be silly to assume that profits and success would come easily. They know that these things take time, as do all things worth doing. The same is true of developing a web presence and making your way upwards in Google rankings. When you hire an SEO company they begin a slow but steady process that includes a wide array of services on a number of platforms. For all of those to converge and lead to some fantastic search rankings is going to take time.
As in all building national and local internet marketing is all about reputation building with both customers and the services (search engines) driving those customers to your site. As your reputation for offering valuable content on the internet grows so too will your ranks and then with that your customer base and web presence. But patience is the most important thing.