We knew it wouldn’t be long before Twitter came up with a new feature…Twitter Lists. But like all new features, users have to learn how to use them effectively, and more importantly, how to use them with a Twitter account in conjunction with your internet marketing plan.

So what exactly are Twitter Lists? Basically you create a Twitter List named whatever you like, “My Fave Tweeters” for example, and you can add people to those lists and make those lists visible or invisible. For example, if you create list named “People I Should Unfollow” you probably wouldn’t want to make that lists visible, and only you would be able to see that lists.

So how exactly does this benefit you or your potential customers? This is where the creativity begins to flow. Let’s say you own an online bookstore and you are promoting a new author. You can create a Twitter List named “Friends Who Would Love John Doe’s New Book”. Once you make that lists visible, people you add to the list, which should be tweeters who have bought books from you before or are interested in books, will be notified on their homepage.

Once they see they’ve been listed, they’ll be flattered and probably check out the new book on your website.

Another cool feature is the ability to use the url of that list in your internet marketing plans. Let’s say you wanted to let other people on your website know exactly who are on the “Love John Does’ New Book” list. You can copy the url of that list and include it into your webpage for another level of interaction. Usually people just use their Twitter urls to promote Twitter, but now there are more ways to use Twitter to promote your interest and more importantly, your business.