The SOPA blackout its coming! As I am sure you have heard, in an unprecedented move, major web institutions such as Wikipedia and Reddit will completely blackout in protest of the proposed SOPA Bill. Now, what does this mean for your online marketing? It means that the SOPA blackout will be a hugely trending news item and as such should be utilized by your company.
This blackout is a big deal; in the history of the Internet, there has never been a cohesive movement aimed to effectively shut it down for a period of time. One key strategy for search engine marketing is to identify trending topics and incorporate them into your SEO outreach. Utilizing such targeted keywords means that when someone searches a popular term, the search engine will possibly recognize your post as an applicable search result. This does not necessarily mean that you will be on the first page of Google, but it nonetheless improves your ranking and gives you a stranger Internet presence.
You should set up Google Alerts to find out what is trending; this way, you will be able to relate your content to certain trending topics. For more information on online marketing, visit the Ajax Union homepage.
Many so-called experts are already making predictions for what path online marketing which choose in the new year. Everyone seems to agree that the biggest trend for 2012 and online marketing will be smartphones and mobile marketing. In 2011 there were 5.3 billion mobile subscriptions! Mobile ad spending is predicted to jump to $20.6 billion by 2015. If that isn’t a clear indicator, maybe you should reevaluate your marketing strategy all together.
Within a few years, it’ll be rare to find anyone without a smartphone. It’s nearly impossible to even purchase a standard flip-phone anymore. (The only ones offered are those cheap pay-as-you-go models.) Users will be seeking easy to navigate websites and shopping apps. The biggest way to boost revenue this year is to create a mobile version of your site, if you haven’t already. Likewise, also considering an app development. Developing an app is a great way to reach your target audience and provide them with an easy way to access your information and products.
Almost 23% of the mobile population will turn to smartphones. Can you afford not to include them in your marketing strategies? It’s not all just about ranking on Google anymore. It’s about knowing how your key audience receives the majority of their data and tapping into that.
The Internet: many of us have heard of it, but few know what it is. The fact that you are reading this right now is a positive sign. Let’s go over some internet basics.
The internet was invented by Bill Gates and Al Gore sometime in the 1980s. Back then Gates and Gore were just two Silicon Valley nerds who communicated on calculators tied together with copper wire (called the “copperlator”). Advancement in calculator technology led to the first computer, which Gore dreamed about and then built. Some years (and a lot of copper wire) later the internet evolved into what it is today.
Today the internet is a shopping mall, a black market, a way crazy people can espouse their views, and a source of confusion and frustration for the elderly.
But what does this mean for you and your business?
Current economic trends have probably led to the closing of any shopping malls or stores in your area. If you want to sell anything you will need to utilize online marketing. Not to pressure you, but everybody is doing it. If you don’t utilize search engine marketing your business is liable to go the way of the stores that use to exist where you live.
Al Gore would be thrilled, had he lived to see this day.
Ajax Union’s homepage got a makeover and it is looking good! The online marketing company understands the importance of keeping your website fresh, and the homepage’s new design makes AjaxUnion.com even easier to navigate and offers even more detailed information about what really goes on at the SEO company.
If you are still unsure what Ajax Union’s search engine marketing strategies may do to benefit your business, check out the Case Studies page at AjaxUnion.com. There, you will be able to examine the proof of Ajax Union’s knowledge and how it has exponentially increased internet traffic for a variety of different businesses. These companies have personally benefited from Ajax Union’s focus on internet marketing for small-to-medium size businesses.
For example, in today’s market, the undeniable truth is that you need a strong Internet presence in order to survive as well as thrive. Although it may seem as easy as creating a Facebook page for your company, it is not that simple. Ajax Union provides different online marketing plans to meet your e-commerce needs and generate targeted internet trafficking. The AnewB Search Engine Marketing Plan is the most popular option, but another plan may better fit your online business goals.
Visit the homepage to get a free consultation.
If you are perplexed by search engine optimization (SEO), but realize that search engine marketing it is a vital tool for your business’ success, you need to hire internet marketing experts to create SEO benefits while you avail yourself of Google guidance.
Ajax Union upholds a better business model that includes complete transparency and flexibility and no contracts. Ajax Union’s strategy is simple and effective: become experts in your field and then use that knowledge to formulate successful SEO marketing campaigns that provide measured results.
While Ajax Union learns about your business, you should become well-versed in the world of Google SEO. In order to better understand the services you are being offered, you need to first understand basic principles, such how Google works, what SEO entails, and how Google may best serve your business. For example, the strategy used for a big business may not benefit a small business. You may not want your business to be the first result that appears when a keyword is searched, it may better suit your business needs to be listed further down on the page. Understanding online strategies may give you a clearer insight into how Ajax Union’s online marketing strategy works and why it is successful.
For more information on Ajax Union and online marketing, visit AjaxUnion.com.
SEO strategizing takes patience.
You set your goal. You decide who you want your target audience to be. You research to discover what your competitors are currently offering them, and then, carefully, you determine the SEO strategy that will make your company more attractive to them.
This is where we talk about keywords.
Only the right keywords will open the lock you’re trying to open. You don’t want to jangle a heavy key ring, trying one key after the next to no avail, wasting time and effort, not to mention money.
As you choose your keywords, here are some points to consider:
- Do you want to use long-tail or shorter-tail keywords? (Long-tail keywords target a more specific and relevant market, with less competition than shorter-tail keywords.)
- Do your keywords accurately represent what you’re selling?
- How are the search volumes for the keywords you want to target?
Once you’ve chosen smart keywords, remember:
- You can’t just float keywords in the ether. The content that your keywords appear in will attract more search engines and internet users if it is high-quality, fresh and interesting. Even robots know spam when they see it.
- Who you hang around with reflects on you. You build a trustworthy reputation with search engines when you consistently link to relevant, quality websites.
It’s important to focus on links and keywords in your SEO and smart internet marketing strategies – but don’t forget site design in the process. Smart site design will help your website achieve good rankings in search results.
First of all, it’s important to have good, readable text on your website’s homepage; this helps a search engine find your site. A site designed entirely in Flash is not good because text in Flash files often become embedded in images, which are not read by search engines. That means a search engine won’t be able to recognize your all-important links and keywords.
You want to create a website with a logical and well-organized hierarchy – that means a home page with clear categories and sub-categories. Hierarchies are essential for websites with lots of pages and can be achieved by using breadcrumbs, HTML site maps, and logical directory and URL structures.
Make sure you give your web pages unique titles which show that your site has varied content. If you start every page with your company’s name, your site will be penalized in search results.
Finally, keep the content on your website fresh by performing regular updates. Don’t just create a site and forget about it. After a while, a search engine will pay less attention to your site and give fresher sites priority in the search rankings.
Smart internet marketing companies can provide advice on the design of your website and help you achieve better results.
We knew it wouldn’t be long before Twitter came up with a new feature…Twitter Lists. But like all new features, users have to learn how to use them effectively, and more importantly, how to use them with a Twitter account in conjunction with your internet marketing plan.
So what exactly are Twitter Lists? Basically you create a Twitter List named whatever you like, “My Fave Tweeters” for example, and you can add people to those lists and make those lists visible or invisible. For example, if you create list named “People I Should Unfollow” you probably wouldn’t want to make that lists visible, and only you would be able to see that lists.
So how exactly does this benefit you or your potential customers? This is where the creativity begins to flow. Let’s say you own an online bookstore and you are promoting a new author. You can create a Twitter List named “Friends Who Would Love John Doe’s New Book”. Once you make that lists visible, people you add to the list, which should be tweeters who have bought books from you before or are interested in books, will be notified on their homepage.
Once they see they’ve been listed, they’ll be flattered and probably check out the new book on your website.
Another cool feature is the ability to use the url of that list in your internet marketing plans. Let’s say you wanted to let other people on your website know exactly who are on the “Love John Does’ New Book” list. You can copy the url of that list and include it into your webpage for another level of interaction. Usually people just use their Twitter urls to promote Twitter, but now there are more ways to use Twitter to promote your interest and more importantly, your business.
Good or bad…SEO affects your website. If you are having problems climbing above your competition it’s time to take a close look at your website and decide if its affecting your SEO.
There are a few things that your website should NOT have:
1. Too Many Images. Images are great and they allow you to have a great looking website but search engines don’t recognize links that are mad in graphics. Text format links are much better.
2. Flash. You can use it but use it creatively. Allowing flash to be one part of your website just for eye candy is a great idea. The rest of your website should be plain text.
3. Invisible Text. Search engines hate this so don’t do it or you will be put on a black list.
4. Search Engine Vision. Oxymoron? Nope. Build your site for you users not for a search engine and the search engine will like you better. This means to leave doorway and gateway pages behind.
5. Randomly Place Keywords. Smart internet marketing
comes into play here. You picked your keywords and that’s great, but you still should put them in the right places including your Title tag.
6. Bad Links. Swapping links with a banned website is like supporting the bad neighbor with the trash in his yard. Reciprocal links are great as long as they are relevant links to good websites
Sometimes bad SEO can effect the best of us. But if you stay informed you will know what’s right and what’s wrong and you won’t have to start all over.