Online Marketing | SEO NY | Search Engine Agency | Internet Marketing

As In Business Patience Is Key In SEO

A lot of people decide to get into the search engine optimization game expecting immediate results, this is misguided. It seems strange that people who have built up some important businesses would be so impatient with any process. If anyone should know something about being patient with a process it is the small business person.

Anyone who has ever decided to start a business would be silly to assume that profits and success would come easily. They know that these things take time, as do all things worth doing. The same is true of developing a web presence and making your way upwards in Google rankings. When you hire an SEO company they begin a slow but steady process that includes a wide array of services on a number of platforms. For all of those to converge and lead to some fantastic search rankings is going to take time.

As in all building national and local internet marketing is all about reputation building with both customers and the services (search engines) driving those customers to your site. As your reputation for offering valuable content on the internet grows so too will your ranks and then with that your customer base and web presence. But patience is the most important thing.

local internet marketing, seo, SEO Company

SOPA Blackout and Online Marketing

The SOPA blackout its coming! As I am sure you have heard, in an unprecedented move, major web institutions such as Wikipedia and Reddit will completely blackout in protest of the proposed SOPA Bill. Now, what does this mean for your online marketing? It means that the SOPA blackout will be a hugely trending news item and as such should be utilized by your company.

This blackout is a big deal; in the history of the Internet, there has never been a cohesive movement aimed to effectively shut it down for a period of time. One key strategy for search engine marketing is to identify trending topics and incorporate them into your SEO outreach. Utilizing such targeted keywords means that when someone searches a popular term, the search engine will possibly recognize your post as an applicable search result. This does not necessarily mean that you will be on the first page of Google, but it nonetheless improves your ranking and gives you a stranger Internet presence.

You should set up Google Alerts to find out what is trending; this way, you will be able to relate your content to certain trending topics. For more information on online marketing, visit the Ajax Union homepage.

Online Marketing, Search Engine Marketing

Online Marketing Trends for 2012: The Age of Smartphones

Many so-called experts are already making predictions for what path online marketing which choose in the new year. Everyone seems to agree that the biggest trend for 2012 and online marketing will be smartphones and mobile marketing. In 2011 there were 5.3 billion mobile subscriptions! Mobile ad spending is predicted to jump to $20.6 billion by 2015. If that isn’t a clear indicator, maybe you should reevaluate your marketing strategy all together.

Within a few years, it’ll be rare to find anyone without a smartphone. It’s nearly impossible to even purchase a standard flip-phone anymore. (The only ones offered are those cheap pay-as-you-go models.) Users will be seeking easy to navigate websites and shopping apps. The biggest way to boost revenue this year is to create a mobile version of your site, if you haven’t already. Likewise, also considering an app development. Developing an app is a great way to reach your target audience and provide them with an easy way to access your information and products.

Almost 23% of the mobile population will turn to smartphones. Can you afford not to include them in your marketing strategies? It’s not all just about ranking on Google anymore. It’s about knowing how your key audience receives the majority of their data and tapping into that.

Online Marketing

The Internet and You

The Internet: many of us have heard of it, but few know what it is. The fact that you are reading this right now is a positive sign. Let’s go over some internet basics.

The internet was invented by Bill Gates and Al Gore sometime in the 1980s. Back then Gates and Gore were just two Silicon Valley nerds who communicated on calculators tied together with copper wire (called the “copperlator”). Advancement in calculator technology led to the first computer, which Gore dreamed about and then built. Some years (and a lot of copper wire) later the internet evolved into what it is today.

Today the internet is a shopping mall, a black market, a way crazy people can espouse their views, and a source of confusion and frustration for the elderly.

But what does this mean for you and your business?

Current economic trends have probably led to the closing of any shopping malls or stores in your area. If you want to sell anything you will need to utilize online marketing. Not to pressure you, but everybody is doing it. If you don’t utilize search engine marketing your business is liable to go the way of the stores that use to exist where you live.

Al Gore would be thrilled, had he lived to see this day.

Online Marketing, Search Engine Marketing

Get Internet Marketing Tips from AjaxUnion.com

Ajax Union’s homepage got a makeover and it is looking good! The online marketing company understands the importance of keeping your website fresh, and the homepage’s new design makes AjaxUnion.com even easier to navigate and offers even more detailed information about what really goes on at the SEO company.

If you are still unsure what Ajax Union’s search engine marketing strategies may do to benefit your business, check out the Case Studies page at AjaxUnion.com. There, you will be able to examine the proof of Ajax Union’s knowledge and how it has exponentially increased internet traffic for a variety of different businesses. These companies have personally benefited from Ajax Union’s focus on internet marketing for small-to-medium size businesses.

For example, in today’s market, the undeniable truth is that you need a strong Internet presence in order to survive as well as thrive. Although it may seem as easy as creating a Facebook page for your company, it is not that simple. Ajax Union provides different online marketing plans to meet your e-commerce needs and generate targeted internet trafficking. The AnewB Search Engine Marketing Plan is the most popular option, but another plan may better fit your online business goals.

Visit the homepage to get a free consultation.

Internet marketing tips, Online Marketing, Search Engine Marketing, SEO Company

Learn About Online Marketing Strategies

If you are perplexed by search engine optimization (SEO), but realize that search engine marketing it is a vital tool for your business’ success, you need to hire internet marketing experts to create SEO benefits while you avail yourself of Google guidance.

Ajax Union upholds a better business model that includes complete transparency and flexibility and no contracts. Ajax Union’s strategy is simple and effective: become experts in your field and then use that knowledge to formulate successful SEO marketing campaigns that provide measured results.

While Ajax Union learns about your business, you should become well-versed in the world of Google SEO. In order to better understand the services you are being offered, you need to first understand basic principles, such how Google works, what SEO entails, and how Google may best serve your business. For example, the strategy used for a big business may not benefit a small business. You may not want your business to be the first result that appears when a keyword is searched, it may better suit your business needs to be listed further down on the page. Understanding online strategies may give you a clearer insight into how Ajax Union’s online marketing strategy works and why it is successful.

For more information on Ajax Union and online marketing, visit AjaxUnion.com.

internet marketing experts, Online Marketing, Search Engine Marketing

Internet Marketing News: Bing Webmaster Tools Has Arrived!

July 22nd, 2010 | Posted by sarahm in business marketing | Internet Marketing | marketing company | small business advertising - (3 Comments)

Bing! The search engine’s trademark sound never sounded so sweet — not to the internet marketing community, anyway. Yesterday saw the debut of the revamped Bing Webmaster Tools, revealing a three-pronged focus on crawling, indexing, and traffic.

New features include:

The super-cool Index Explorer, which let’s you check out the Bing Index to confirm that the search engine has included all of your pages and directories.
Submit URLS, a feature allowing users to manually suggest URLs for indexing.
Another neat tool, Crawl Issues, which documents potential problems such as malware, redirects, and exclusions.
Last, Block URLs, a way to submit the pages and directories you DON’T want to see in Bing search results.

Also, Bing is going to roll-out additional tools all the time. Watch your back, Google!

Now for the bad news: The main downside to Bing’s new set of tools is that they require you to first download Microsoft’s Silverlight 4, a development platform most of us would rather get to… in our own time. You can’t even watch the new Bing Webmaster Tools’ introductory video without getting Silverlight.

Overall, though, Bing Webmaster Tools is an exciting addition to the world of business marketing. We look forward to seeing new features, and otherwise reaping the benefits of the ongoing Google-Bing rivalry.

bing, bing seo, bing tools, Bing Webmaster Tools, business marketing, Internet Marketing, marketing company, small business advertising

Social Business Marketing – Consider the Logo

July 15th, 2010 | Posted by sarahm in business marketing | Internet Marketing | marketing company | small business advertising - (3 Comments)

When it comes to planning your business website, it’s important to remember one thing: everything. Every single detail — from font to slogan to color pallet — can help your business stand out from the crowd. Because internet marketing is about more than just SEO or PPC (or, OMG, any of the other acronyms we use). It’s about branding your site to match your business.

Today, we’re here to talk about logos. Not yours, necessarily, but the logos you can place on your blog and website to link to your Facebook or Twitter pages, or encourage readers to bookmark your content on Digg, StumbleUpon, Delicious, Reddit, etc.

The standard approach here is to include each service’s standard icon, as in the group of pictures shown above. This presents your business as in-the-know, well connected, sleek, and modern, but it is not the most creative approach. Let’s take a look at some of our favorite specialty sets — all of which are available free from their creators:

Woven Fabric icons by Dawghouse Design Studio — Perfect for clothing and fabric shops, organic food stores, maybe even garden supply retailers.

Hand Drawn Doodle icons by Spoon Graphics — Any sort of office supply company would be write right at home with these, don’t you think?

Old Bottle Crowns icons (also) by Dawghouse Design Studio — Vending machine manufacturers? Soda distributors? The business marketing possibilities are endless!

business marketing, Internet Marketing, marketing company, small business advertising, social media icons

What is Ajax? Getting to Know Your Marketing Company

What is Ajax? A figure in Greek mythology? A household cleaner? A programming technique? Yes, yes, and yes. But at the Ajax Union marketing company, we’re mostly concerned with the latter definition.

Short for Asynchronous JavaScript and XML, Ajax is a family of development methods designed to turn regular websites into online applications. With Ajax, the content and design of a website can update live without requiring new information from the server. That means no more reloading, no more hourglasses, no more pinwheels.

Google Maps is a good example. Thanks to Ajax, Google’s mapping software can update its information without constant reloading. Users toggle between various routes and forms of transportation (driving, biking, walking, public transit) and see live updates on the page as the highlighted route and accompanying directions change the match the new settings.

Can you imagine how tedious Google Maps would be if you had to wait for the page to reload every time you made an adjustment? There’d be a lot more aimless drivers and walkers roaming around, that’s for sure.

A potent force in business marketing and online development, Ajax is likewise a great reminder of the internet’s vast capabilities, and how far we’ve seen it grow since the days of dialup.

business marketing, Internet Marketing, marketing company, small business advertising, what is ajax

Small Business Advertising: Local SEO

June 28th, 2010 | Posted by sarahm in business marketing | Internet Marketing | marketing company | small business advertising - (0 Comments)

One of the great things about the internet is that it makes it possible for a blogger in Cleveland to swap links with a e-commerce maverick in Tokyo. It’s global. It’s uniting.

But despite the web’s ride reach, it’s often better to target a smaller radius of customers, using a process called local internet marketing. Local marketing can help companies of all shapes and sizes, but it is particularly useful for small business advertising.

Let’s take a look at some quick steps for a successful local internet marketing campaign:

Define your audience. While some businesses target entire states, others restrict their focus to specific cities and suburbs, and still others concentrate their efforts on select neighborhoods. Figure out how far you want to “zoom in” with your SEO campaign.
Submit to local directories. Just like your business is listed in your local phone book, it’s important to create listings on directories online, such as Google Maps, Yahoo! Local, Superpages.com, and Bing Local.
Create a mobile presence. As smart phones become more and more popular, it’s important to focus on internet marketing techniques that translate to those tiny mobile screens. Foursquare.com is a good place to start.

business marketing, Internet Marketing, marketing company, small business advertising