There are many opinions for creating the best internet marketing strategy to get your company’s name and services out there. There are also just as many platforms to engage users and spread information about your company. With an overwhelming number of options, which one is the best? That’s a question that can only be answered by what your goals are. Do you intend to get press coverage or would you rather boost your social media presence? Is it more important for your company to utilize search engine optimization or could you spend more money on advertisements?
Here are a few tips to think about when designing and implementing your marketing strategy:
Know you audience. Discover the target demographic that is most likely to spend money on your company’s products or services. Find out their interests, dislikes, and spending habits. This will help you learn how to better pitch your company to them.
Know your enemies. Keep an eye on competing companies and see what marketing strategies they are utilizing. Is it working for them? If it is, should you consider a similar strategy? If it’s not, probably steer clear.
Know your goals. The best place to start with any internet marketing campaign is to know where you would like you company to end up. Are you looking to create a large, one-time customer base, or are you looking to create returning customers?
Know your budget. Keep in mind a realistic budget to start out with and monitor the amount of money invested against the return on investment. Decide if it is reasonable to continue with a strategy, or if it would be more beneficial to put your money elsewhere.
Any online marketing company will tell you that e-mail marketing is a viable option for many businesses. For any online retailer, it’s not a maybe; it’s a must. Some are afraid that e-mail marketing is dead. People’s inbox are far too cluttered to check everything they receive and most will delete your e-mail anyway. Yes, some people are of that mindset. But if you give people a reason to sign up for your e-mail, it won’t end up immediately in the trash. Customers expect exclusive deals and news, an opportunity to take advantage of products before anyone else.
But even if you’re all for this great marketing expedition, you have to do it correctly and that means creating emails that are mobile friendly. More than 40% of consumers now check their emails on mobile devices, as well as in tablet form such as on the iPad. Emails should be optimized for both the PC and mobile markets. That means reducing the amount of content and images in the email and making it interactive. Consumers need a reason to either click links right away or to remind themselves to read further when on their computer. Of course the better option is keeping them engaged while still on their phone. Add mobile surveys, ask for merch feedback, etc. With the help of the right SEO company, you can reach a wider mobile audience.
Simply put, it is yet another way for a business and/or a website to advertise themselves and whatever services/products they offer. Of course, there are other routes a business can go to advertise, namely TV and ads in newspapers. But the thing about marketing online is that you will be reaching a wider and more diverse audience than you would if you were to go the more traditional route. Pretty much everyone has a computer and spends a lot of time on the Internet; also, with the almost exponentially increase of smartphone users you will be able to reach them while they are out and about.
Internet marketing is more flexible than advertising either on TV or in newspapers. With Internet ads, you can change them on the fly to optimize the audience you are hoping to reach or to update customers on new developments with your products and services. That is not even remotely possible with traditional methods of marketing. Once the TV spot is run or the ad is run that is it; it is out in the open now and you cannot take it back. You get a lot more out of internet marketing with about the same budget plus the added flexibility.
For more information, contact an online marketing company today.
The interaction of online material is fascinating. You can almost think of online content like stars in a galaxy. Some burn slow and dim, some burn bright very quickly and fade fast, and others burn bright and can still be seen light years after their cycle. It all has to do with their composition and their surroundings. Now, in terms of SEO, what does this mean?
Well, for one, have you every found a site with valuable information but it just doesn’t rank? Or a site that hits the hot spot fast in Google but quickly falls down below the fold after the first day or so? This could be because of the way the links and the network interact with the post. For example, you can get a site to rank well temporarily simply by sharing it strongly with social networks and media sites, and by getting conversation started. If it’s shared by influential people it can get higher ranks for a limited time.
However, it won’t stay there for long unless there are authoritative links. Keywords can be used many ways. You need external links and links to root domains. Sometimes partial match is more effective than exact match queries now, and a lot has to do with content rather than anchor text. Overall, relevance is important, but it must still feel natural, not keyword stuffed or forced. Branding and authority to links also configures in, sometimes more so than absolute relevance.
Essentially, your SEO content should be written as if you know what you’re talking about and you must appear to have a viable amount of authority and clout.
Hello, all you beautiful SEO fans, Ajax Union has some exciting news! We have entered Chase and LivingSocial’s Mission: Small Business. The project is part of their commitment to provide outstanding support to small businesses nationally.
Through their sponsorship, 12 lucky winners get a $250,000 grant to help their small business to expand on their goals and continue to provide quality work. But we cannot do this alone, we need your support. What you do when you visit the project’s website, www.missionsmallbusiness.com, is click on the Support button. You will be asked to log in, then search for the business (that’d be us, Ajax Union). You click vote and voila! We are one step closer to our goals.
So help us out and show your commitment to SEO and Internet marketing today. With your support we can continue to provide you as fellow small and local businesses with our best efforts and expertise.
Ever notice how newspapers use titles to capture readers? They are specific, direct, and sometimes clever. People forget that common practice in the writing field translates to beneficial internet marketing strategies. You should be doing the same thing with online writing, except with the knowledge that you’re grabbing the attention of search engines as well as readers. Therefore your blog must have more than valuable content, it must be well labeled.
Google works in such a way now, especially with Penguin updates, that it will check to see if your blog content matches your title and first paragraph. It will check websites to see if headers are relevant to the page information. Basically, don’t write titles and headers that veer off topic just to keyword stuff them. It is always best to follow good writing practice and select the most appropriate titles for your posts and on-page content. This isn’t just for marketing solutions, this is overall smart writing.
Also, after mentioning keywords in the previous paragraph– use the same keywords, or at least related keywords to those used in the title, throughout the blog posts. Post titles should also be used as the URL of the post. When Google and other search engines scan the page, it will find that the URL matches the title, and that the content is relevant to the title. This will give you an edge in the rankings.
Consider your title the first impression that the world wide web gets of your material. You want to leave a good impression, don’t you?
Outfitting a business’s web presence with a wide array of keywords meant to be picked up by search engines is the primary charge of any SEO company, and on it’s own merits these sort of measures can in and of themselves drive some traffic towards a well made site. The next part of the equation though is where the real value in your service begins to come together.
Building a voice for your company around it’s web presence takes an understanding of what you are selling but also who you are selling to. The key behind a web ad campaign is to find yourself a niche and be as engaged as possible with that group of people. While it is impossible to guarantee content that will engage taking the Tim to attempt to make something that reads in a meaningful way and drives interest closer to your company and it’s workings should always be the goal. As the content develops you will see people naturally getting more engaged with it. As that process occurs your online marketing company will become better at finding the things that most engage your customers. This process can take a lot of time but a good company like Ajax Union will take that time and use it wisely.
As a small business you need not only to provide an online resource for consumers that explains who you are and what you do, but you also need a reputation that boosts your visibility and reputation. There are simple ways to do this and you can even get an internet marketing agency to assist you.
One big thing you can do is add social networking sites to your website and blog. Facebook, Twitter, Tumblr, RSS, do whatever it takes to get subscribers. The more you have people following you, the better you will look. And always be active. Respond to comments and concerns as best as possible. Offer discounts and other special privileges for members and followers. People appreciate getting recognized online.
Also, optimize your site for traffic. With an internet marketing agency you can get better SEO results and site flow. Target keywords, keep fresh content, and make it easy for visitors to contact you. You should leave at least an email and phone number for any questions, orders, and customer service.
It also doesn’t hurt to get your name noticed by local news and events pages– being listed as a good place to go nearby helps. And you can even have a page on your site dedicated to times you were noted in newspapers, magazines, and at local events. Self-promote in a sense. Take out ads and try to stay active, then present it online too.
These are some simple tactics to help your small business grow.
It may be relatively easy to get yourself up on the internet and start a business, but where do you go from there? Sometimes it’s not as easy as just reaching out through your friends on Facebook. You can’t just be a blip on the internet landscape, you need to make yourself a presence, build up a reputation that people are talking about.
Internet advertising services lets you rest your brain while the professionals take care of everything else. You know that you need a Facebook business page, you want a Twitter account, and you’d like to have some P.R. pushed on the internet but you aren’t sure how to go about doing any of these things on your own. Sometimes, it’s better off you don’t. You want to start off strong and keep going strong and having a company who can teach you how to do both is a better way to get your foot in the door than trying to figure it all out by yourself.
It’s not just about having business marketing taken care of for you, but also learning yourself along the way. The more involved you get in the process, the more you’ll have a handle on exactly how all your blogs and social media outlets are benefiting your company.