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Internet marketing and social media

There are so many ways to reach out to your customers on the internet these days. It’s no longer enough to just have a website for your Williamsburg vintage clothing store, no matter how attractive it may be. Blogs, Facebook, Twitter and YouTube are just a few other platforms that are essential for smart internet marketing.

The use of Facebook and Twitter are skyrocketing. New research shows that more and more smart phone users are accessing social media sites through their mobile web browsers. With so many consumers using these sites, at all times of the day, from any location, it can really pay off to have a presence in these forums.

There’s plenty of evidence to show that Twitter and Facebook are viable sales and public relations platforms. Recently, Sony reported over £1 million in sales thanks to their successful Sony Vaio Twitter account.

Social media sites are a great place for creating a buzz about your product, which translates to more hits on your website and revenue. Think about it: in this time-poor society, consumers on the Internet are less likely to read a lengthy press release about a new product than to look at one-sentence reviews coming through their Twitter live feeds or comments by their peers on a Facebook wall.

For advice on how to grow your business on the Web, contact a smart internet marketing company today!

Get localized on your next internet marketing campaign!

You just opened a new sushi place. Good for you! You spend a fortune on internet marketing and SEO and you want to become the #1 for “sushi delivery” on various search engines. But then you realize that your sushi place is in Brooklyn and getting search results in L.A. won’t do you any good, especially if you are paying per clicks.

What I’m trying to say is that it’s actually possible to invest less and get more. Or maybe invest right in a smart internet marketing campaign. You see, instead of going for the whole shebang, domination over the world’s sushi market (unless you have really big plans…) you better go local! Focus on localized search results and go for demographic advertising which will save you time and money.

But even a national company can benefit from local search results. Many internet consumers want to know that your business is not just up in the air and actually see or visit a local branch, or at least know that it exists.

How do you achieve successful local search results? Well, like anything else that’s SEO, the first and most important thing would be keywords keywords keywords. Localize your keywords and focus on terms such as “Miami FL dentist” instead of just “dentist” (that is if you’re a dentist and work in the Miami area…) Getting your site to appear local listings like yelp.com is also a good idea.

If you want to know more about smart internet marketing, visit us today at www.AjaxUnion.com!

Internet Marketing: Facebook or Twitter?

March 3rd, 2010 | Posted by AjaxBlogging in ajax union marketing | Internet Marketing - (2 Comments)

So we all know that Twitter and Facebook are key platforms in a smart internet marketing plan that can allow you reach your target audience. But which is better?

A recent study found that, on average, users spend 32.2 minutes on Facebook, and 7.8 minutes on Twitter. Facebook US has a global traffic ranking of 2, whereas Twitter US has a ranking of 12. On this data alone, Facebook appears to have an edge.

With Facebook, you can build up a large network of fans in a relatively short amount of time. Facebook is great for building a strong following of potential clients because it allows you to post a range of interesting information, including photos, videos and links, to keep your users engaged.

Twitter, on the other hand, is better for monitoring how your business is doing in the market – by doing a search, you can easily see what people are saying about your service or product, and even your competitors. You can track increasing or declining trends, and achieve a large external reach on the Internet through streams of live tweets.

Facebook’s community “wall” feature appears to be a more popular forum for interaction than Twitter’s internal communication features. And Facebook may be more useful than Twitter for communicating with a target audience directly, as it allows you to send instant and direct messages.

The verdict? To maximize your internet marketing and presence, cover all your bases and go for a mix of social networking platforms.

The Hidden Potential of Smartphone Internet Marketing

January 22nd, 2010 | Posted by AjaxBlogging in Ajax Union | Internet Marketing | seo | smartphones - (1 Comments)

In a sense, all internet marketing is smartphone marketing, as these gadgets are “smart” enough to access the web anywhere, anytime. And just like everyone else, people on the go have to buy food, furniture, and electronics, lease their cars, find heath insurance, and more—so why not target these users as well?

Of course, some websites are more capable of tapping into smartphone potential than others. Sites and blogs designed with mobile compatibility are at the top of the food chain—nobody wants to scroll endlessly to the side to browse a page last optimized for Internet Explorer.

That being said, content is just as important. There are certain websites you just don’t want to read on a tiny smartphone screen: in-depth articles, FAQ pages, forms to fill out. Smartphoners want information as bite-sized as the iPhones and BlackBerrys they’re using to read it.

But do you know what else they want? Local listings. Mobile users check for local directions and businesses almost as often as they text—and whether it’s restaurants, movie times, or a local salon for a quick manicure, they’re going to find it on their phones.

So, how does all of that fit into your internet marketing plan? For one thing, try to make a presence on bite-sized websites like Twitter and Facebook, in addition to pimping your SEO techniques to support a presence on Google Maps and other local resources.

Will Google Wave Change Internet Marketing?

With the launch of Google Wave, marketers and online businesses have been wondering…will this new application change everything for me? Will it allow me to get closer to potential customers or make them harder to find. Will it expose hidden marketing agendas that have been effective, or will it cause a new wave to opportunities?

Our verdict? We believe Google Wave will allow marketers and businesses who are doing their own marketing, to work more effectively. The pros definitely outweigh the cons. For those of you who are just hearing about Google Wave, Google Wave is “a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, and social networking.” (Source: Wikipedia)

The main reason we believe The Wave is going to change marketing of the past to a new effective future is the implementation of cloud computing. Cloud computing allows for a laptop users to use applications and programs from a hub instead of having to download it to a computer. The idea here is the ability to take “real-time” to the next level. Marketers can utilize this real-time component to interact and communicate with customers in real time.

Just imagine, releasing a email offer that immediately allows customers to engage, communicate and ask others about an offer that they also received…and even ask you questions about the offer..in real-time. Something that email has yet to do.

Learning to utilize this powerful tool now by interacting with developers and testing the product out now is imperative to the success of any marketing campaign going forward.

Want to learn more? Visit our previous post on What Exactly is Google Wave..

What Is Smart Internet Marketing

Many business that want to increase their presence online pay for some of the most ridiculous things such as temporary links, ineffective ads and spammy articles. All these may increase your online presence for a small period of time, but it’s not smart and it will fail. With more business becoming conscientious of this, professionals want to know what is smart internet marketing and how do we incorporate smart internet marketing into our online marketing plan?

Smart internet marketing is simply doing things the right way to increase your rank and visibility online by focusing on longevity. So what is smart internet marketing?

Great articles that are distributed correctly

Frequently updated company blogs that draw in readers

Strategic classified ads that are posted near your target audience

Increased presence on social networking sites that are relevant to your product

Increasing linkage using popular websites that will lead potential customers back to your website.

These are just a few examples of smart internet marketing, of course a little expertise and a lot of hard work can take your business from virtually unknown online to having a sustainable online presence.

Think Through Your Internet Marketing Plan

To create an effective Internet Marketing Plan for your business it is important to put some thought; specifically the who and what of your strategy.

So many businesses today jump on the internet bandwagon with no clear vision in mind. They start a blog, join a few social media sites, and buy some pay per click ads. All the while they have no idea who they are doing it for and why they are doing it. Those are the two most important starting points of any internet marketing campaign, but they are not the only ones. Here are a few tips on starting out on the right foot when marketing on the internet:

1. Find out who is benefiting from your marketing presence on the internet. The most obvious is customers and clients, but what about stakeholders, your competition, and product developers. Make a detailed list of who will benefit from your internet marketing initiatives.

2. Ask yourself what your customers, clients, stakeholders, and competition care about. What issues are affecting them that will make them constantly click on what you have to offer? If you are selling jewelry online as yourself what is the number one concern of your customers. It could be jewelry cleaning, replacement pieces, maybe even insurance. Figure out what your target audience wants.

3. Don’t reinvent the wheel by starting your internet marketing campaign from scratch. Find out who in your industry has successfully used the internet to boost their sales and increase their customer service scores. Once you find them, do your own case study and figure out what works and what doesn’t.

These three tips will help you pave your way to online marketing success.

Blogging For Internet Marketing

June 13th, 2008 | Posted by AjaxBlogging in Blogging for Internet Marketing | BloggingTips | Internet Marketing - (1 Comments)

Blogging is the best thing you can do for internet marketing. Fresh content daily… What else can a search engine ask for!

You need to take a few things into account when you blog for internet marketing. Here are some of the things that you can consider.

1. Think about the keywords that you want to promote via each blog post. Dont try to promote more than 2 or three keywords. A sample keyword would be like Internet Marketing , or Blog for Internet marketing.

2. Consider what networks you are going to blog on. Depening on what you want to accomplish you can choose different networks. for example you have blogger wordpress typepad xanga or you can self host your blog.

3. remember to link to places that you want to promote and use keywords that you want to push torward those promotions like business development ny That would promote business development to ajaxunion.com

More blogging for internet marketing tips coming soon. Stay tuned.

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