The question seems simple enough – How do search engines work? Then, once you get in to the ideas behind search engine optimization, rankings, and keywords, it can all seem a bit jumbled. Delve even further into social media optimization, keyword tracking, and internet marketing companies, and the simplest notion of how the search engines that rule your page rank actually work get a little clouded.
Breaking it down into two easy concepts, search engines work by collection and calculation. The collection part is the first step to search engine operation. Search engines gather information through links by using “crawlers” or “spiders.” The information for the billions of websites, that are interconnected documents, is housed in large datacenters.
The second aspect of how search engines work is the calculation. This step consists of finding the websites relevant to the search, separating them from the billions of stored sites, and ranking the results according to importance. Importance can be translated as the “popularity” of a website. Letting math do the work, search engines use algorithms to find the most popular websites and rank them according to various factors, including links, keywords, and traffic. Thus, creating the premise behind an SEO company, to utilize search engine algorithms and formulas and help client websites compete in page rankings.
Generally, utilizing internet marketing and Search Engine Optimization to boost your website’s ranking is great for climbing up the search engine pages and making your online presence stronger. Fostering higher rankings also makes your business website more visible to users and drives site traffic. But what happens when keywords start to hurt your progress and your website slips down the search engine page?
Using keyword tracking software, like RankZen, you can keep track of which keywords are helping, which ones aren’t doing anything, and which ones are actually hurting your chances of making it to the coveted number one spot. To get rid of the keywords hurting your online marketing efforts, research alternative keywords that seem to be tracking fairly well and replace the bad with the good. Sometimes keywords that are dragging down search engine rankings are being used too often within the website content, or are not customized enough for the website content. SERP tracking tools to keep tabs on more than just your own website and keywords are available with various levels of subscriptions, depending on how much you would like to track.
Choosing keywords for your business is important, but you don’t want to just pick a vast amount that doesn’t allow you to focus properly. You don’t want to pull keywords from everything you sell, or break up your services into too many different keywords. You want to have a focused list so that you can work on building around each without spreading yourself out thin.
One great way to get a hold on keywords is to include your local area within it. If you are a tax lawyer in New Jersey, you might want to include “New Jersey” in a couple of keywords. It may be hard to rank against all the other tax layers in the nation with a generic keyword, but you’ll probably rank higher and find more of the clients you are looking for if you include your locality.
You never want to keyword stuff, of course. Especially with the newest updates to Google, that will be caught right away and seen as “black hat SEO” which can get you, among other things, de-indexed from Google.
Always keep keywords in mind, constantly track how they are performing and always consider changes and improvements!
Using keywords in text on social media sites, in text on throughout your website, and especially in blogging can be a difficult thing to do in a comfortable way. You want to keep keywords focused while offering content that feels natural to a customer and does not read like it was written by a robot. It is very easy to drop awkward localized keywords into sentences in ways that seems uncomfortable.
Finding a way to use your keywords effectively in your content is difficult for many businesses to do on their own. The strength of an SEO company is that they have teams of people focused on working out the right keywords and then blending them seamlessly into the content of your website.
Building a sentence around words that incorporate both a product or service and a location can be difficult. You want to fit the words in cleanly without adding conjunctions that might cloud up the phrases in search engine terms. To manage this process in a way that serves the customer’s interest while also serving the SEO needs of the company, an online marketing company hires writers focused on smart uses of your keywords.
Putting the management of these keywords in the hands and minds of actual writers is a great way to keep your business website relevant to your customers.
When it comes to setting up your keywords, you need to think local. What is that your business does? Do you fix cars, sell insurance, offer some kind of help in law? Who are the people you want to attract? Locals. You want people in your immediate area that you can help with your services. So when you are looking to market online, you need to focus on the community.
So you want keywords about fixing cars. If your keywords are broad, you are competing with thousands upon thousands of other auto shops in the nation. But if your keywords include the specific city or state that your business is in, this changes your search results immensely. Because when someone wants their car fixed, they need a place next door, not 5 states over. So they’ll search for their town or city. And when they do, your company will come up, because you knew how to take on local internet marketing and choose the right keywords.
It’s all about targeting specifically when it comes to internet marketing. Choose your keywords, be specific and don’t stray from them. You’ll be up in the search engine ranks sooner than you think!
If you are perplexed by search engine optimization (SEO), but realize that search engine marketing it is a vital tool for your business’ success, you need to hire internet marketing experts to create SEO benefits while you avail yourself of Google guidance.
Ajax Union upholds a better business model that includes complete transparency and flexibility and no contracts. Ajax Union’s strategy is simple and effective: become experts in your field and then use that knowledge to formulate successful SEO marketing campaigns that provide measured results.
While Ajax Union learns about your business, you should become well-versed in the world of Google SEO. In order to better understand the services you are being offered, you need to first understand basic principles, such how Google works, what SEO entails, and how Google may best serve your business. For example, the strategy used for a big business may not benefit a small business. You may not want your business to be the first result that appears when a keyword is searched, it may better suit your business needs to be listed further down on the page. Understanding online strategies may give you a clearer insight into how Ajax Union’s online marketing strategy works and why it is successful.
For more information on Ajax Union and online marketing, visit AjaxUnion.com.
Search Engine Optimization(SEO) is a useful tool for any business. It gets your name ranked in Google so that traffic to your site increases. As you build an online presence it only makes sense that you keep track of it. You can use tools like Alexa and the Google toolbar to check on your current ranking. If you’re running a blog you should also notice which posts generate the most traffic and see where they rank and what keywords were used to get it there. If you’re in need of keywords to help advertise business, look toward Google Adwords.
Also, add your site to search engine indexes. Search engines use crawlers (sometimes referred to as spiders) to browse for pages. Basically if you’re generating good content, rankings, and linking the amount of times your site is crawled will increase. Overall this will help you. It’s a way of creating faster searches and up-to-date data.
However, keywords are your best friends when you want to get search engine’s attention. titles, content, links, and image names can all include keywords. Just be sure that you use them wisely. They must be appropriate and they must be used effectively. Too many will get your material labeled as spam, too little won’t get your page noticed. Also, link internally to pages with keywords or relevant text. The more you link to your own site, the more traffic each page will get.
Other good practices are to add image descriptions, avoid flash and other media that isn’t used by every format. Link to associates. Having an alliance will boost both of your reputations. When you’ve build yourself a cornerstone and these foundations it’s time to keep traffic going through social media sites, like Twitter. Good luck!
SEO strategizing takes patience.
You set your goal. You decide who you want your target audience to be. You research to discover what your competitors are currently offering them, and then, carefully, you determine the SEO strategy that will make your company more attractive to them.
This is where we talk about keywords.
Only the right keywords will open the lock you’re trying to open. You don’t want to jangle a heavy key ring, trying one key after the next to no avail, wasting time and effort, not to mention money.
As you choose your keywords, here are some points to consider:
- Do you want to use long-tail or shorter-tail keywords? (Long-tail keywords target a more specific and relevant market, with less competition than shorter-tail keywords.)
- Do your keywords accurately represent what you’re selling?
- How are the search volumes for the keywords you want to target?
Once you’ve chosen smart keywords, remember:
- You can’t just float keywords in the ether. The content that your keywords appear in will attract more search engines and internet users if it is high-quality, fresh and interesting. Even robots know spam when they see it.
- Who you hang around with reflects on you. You build a trustworthy reputation with search engines when you consistently link to relevant, quality websites.
If you want to have more of an online presence, there are certain ways to intimidate Google into putting you on the first page of keyword searches.
First, you show up at the Google center with a briefcase full of money and a sub machine gun…haha…I’m just kidding. The best way to make Google your buddy is by networking with Ajax Union first.
We work with you to optimize your site through blogging, social bookmarking, classifieds and articles. Essentially, we create fresh, new content to put out there on the internet so that when people are looking for what you do, your company has the most to say about it. Of course, this ain’t easy; if it were, you wouldn’t be looking for help. But it is effective. Isolating certain keywords to focus on can shepherd your audience towards your business specifically.
The result is that eventually, your Google ranking for those keywords will improve. While it doesn’t happen overnight, it is a sure way of being able to be found on the internet. And eventually you won’t even need to give people your website, just say “Google it,” and tell them to look for you at the top of the list.
Keywords, keywords, what are keywords and what makes them so important? Actually, keywords are just like roads and traffic signs to your site and if your keywords look like New Jersey you’re in big trouble.
The importance of keywords is pretty simple: Use the wrong keywords and the only one that will be surfing your site is… you! But use the right keywords in your site and you’ll get huge amounts of traffic that you never thought you’d have.
You see, internet is all about searching. That’s the reason Google eliminated the address bar from its new browser. No one actually types in http://www.whatever.com. No. You just search “whatever” and you pick some result, usually from the top ten. So if your business deals with “whatever” you should make it your keyword.
But wait! It’s not that simple. There are millions and millions of sites who also use “whatever” as their keyword. So how can you maximize traffic and make sure that searchers ends up at your site?
Here’s how the magic is done: you need to manipulate the keywords and make them special. Use several variations of your keyword and you can get your fair share of traffic. For example, instead of just using “whatever” you can use “buy whatever” or “cheap whatever” or “where can I rent whatever?” so when people search that phrase, they will reach your site.
Let’s say you sell watches. Don’t make “watch” your keyword. You’ll be buried beneath millions of watch retailers and the dedicated fans of BayWatch. Try “buy watch online” or “discounted luxury watches” or “2010 brand watches” in order to get your share of the search pie.
Want to know more about smart internet marketing and how to use keywords? Log on to www.ajaxunion.com and find out how you can maximize the best display window in the world.