There are many opinions for creating the best internet marketing strategy to get your company’s name and services out there. There are also just as many platforms to engage users and spread information about your company. With an overwhelming number of options, which one is the best? That’s a question that can only be answered by what your goals are. Do you intend to get press coverage or would you rather boost your social media presence? Is it more important for your company to utilize search engine optimization or could you spend more money on advertisements?
Here are a few tips to think about when designing and implementing your marketing strategy:
Know you audience. Discover the target demographic that is most likely to spend money on your company’s products or services. Find out their interests, dislikes, and spending habits. This will help you learn how to better pitch your company to them.
Know your enemies. Keep an eye on competing companies and see what marketing strategies they are utilizing. Is it working for them? If it is, should you consider a similar strategy? If it’s not, probably steer clear.
Know your goals. The best place to start with any internet marketing campaign is to know where you would like you company to end up. Are you looking to create a large, one-time customer base, or are you looking to create returning customers?
Know your budget. Keep in mind a realistic budget to start out with and monitor the amount of money invested against the return on investment. Decide if it is reasonable to continue with a strategy, or if it would be more beneficial to put your money elsewhere.
Bing! The search engine’s trademark sound never sounded so sweet — not to the internet marketing community, anyway. Yesterday saw the debut of the revamped Bing Webmaster Tools, revealing a three-pronged focus on crawling, indexing, and traffic.
New features include:
- The super-cool Index Explorer, which let’s you check out the Bing Index to confirm that the search engine has included all of your pages and directories.
- Submit URLS, a feature allowing users to manually suggest URLs for indexing.
- Another neat tool, Crawl Issues, which documents potential problems such as malware, redirects, and exclusions.
- Last, Block URLs, a way to submit the pages and directories you DON’T want to see in Bing search results.
Also, Bing is going to roll-out additional tools all the time. Watch your back, Google!
Now for the bad news: The main downside to Bing’s new set of tools is that they require you to first download Microsoft’s Silverlight 4, a development platform most of us would rather get to… in our own time. You can’t even watch the new Bing Webmaster Tools’ introductory video without getting Silverlight.
Overall, though, Bing Webmaster Tools is an exciting addition to the world of business marketing. We look forward to seeing new features, and otherwise reaping the benefits of the ongoing Google-Bing rivalry.
What is Ajax? A figure in Greek mythology? A household cleaner? A programming technique? Yes, yes, and yes. But at the Ajax Union marketing company, we’re mostly concerned with the latter definition.
Google Maps is a good example. Thanks to Ajax, Google’s mapping software can update its information without constant reloading. Users toggle between various routes and forms of transportation (driving, biking, walking, public transit) and see live updates on the page as the highlighted route and accompanying directions change the match the new settings.
Can you imagine how tedious Google Maps would be if you had to wait for the page to reload every time you made an adjustment? There’d be a lot more aimless drivers and walkers roaming around, that’s for sure.
A potent force in business marketing and online development, Ajax is likewise a great reminder of the internet’s vast capabilities, and how far we’ve seen it grow since the days of dialup.
One of the great things about the internet is that it makes it possible for a blogger in Cleveland to swap links with a e-commerce maverick in Tokyo. It’s global. It’s uniting.
But despite the web’s ride reach, it’s often better to target a smaller radius of customers, using a process called local internet marketing. Local marketing can help companies of all shapes and sizes, but it is particularly useful for small business advertising.
Let’s take a look at some quick steps for a successful local internet marketing campaign:
- Define your audience. While some businesses target entire states, others restrict their focus to specific cities and suburbs, and still others concentrate their efforts on select neighborhoods. Figure out how far you want to “zoom in” with your SEO campaign.
- Submit to local directories. Just like your business is listed in your local phone book, it’s important to create listings on directories online, such as Google Maps, Yahoo! Local, Superpages.com, and Bing Local.
- Create a mobile presence. As smart phones become more and more popular, it’s important to focus on internet marketing techniques that translate to those tiny mobile screens. Foursquare.com is a good place to start.
Google Caffeine, the search engine’s revamped indexing system, launched a little over a week ago — and in that time, the internet marketing community has gone from so worried to “So what?”
Instead of layers — the foundation of Google’s previous indexing technique — Google Caffeine indexes a bunch of small chunks of the web simultaneously. Before, certain layers were being updated more frequently than others. But now content will be indexed much more frequently (and evenly), allowing for results “50 percent fresher” (according to Google).
In an industry like SEO, change is usually bad. All of our methods are built around The Way Things Are, not The Way Things Might Be After Google Updates Something.
But since Google Caffeine was created to deliver “fresh” search results, we can all breathe a sigh of relief. After all, it’s one of the tenants of internet marketing — and the web in general — that pages, blogs, profiles, Twitters, and so on should be frequently updated. If we wanted static content, we’d read a book.
The bottom line — business marketing companies haven’t reported any change in rankings since the launch of Google Caffeine. It hasn’t hurt us yet, and eventually, it might even help.
It’s impossible to go toe-to-toe with Google several hours a day without developing a sense of humor. Let’s take a look at some of our favorite business marketing SEO jokes:
Person 1: Hey, this site is now ranking no. 1 in Google!
Person 2: OK, and what if you turn your personalized search off?
Q: What is the definition of SEO SPAM?
A: Site Positioning Above Mine.
Q: What does BLOG stand for?
A: A Better Listing On Google.
Q: What do blackhat SEOs eat on Thanksgiving?
A: Keyword stuffing.
Comic via dailybloggr.com.
Q: What do you call chatty psychics?
A: Social media.
Q: What do you call Zelda in lingerie?
A: Link bait.
Q: What do you call a squire at the top of the stairs?
A: A landing page.
And last, a one liner: If it weren’t for SEOs, we wouldn’t need them.
Like most careers, it’s impossible to survive in the world of internet marketing without a sense of humor. Thanks to Google for helping us find all these jokes
Top photo via verticalmeasures.com. It’s fake… but still very wise, don’t you think?