The SOPA blackout its coming! As I am sure you have heard, in an unprecedented move, major web institutions such as Wikipedia and Reddit will completely blackout in protest of the proposed SOPA Bill. Now, what does this mean for your online marketing? It means that the SOPA blackout will be a hugely trending news item and as such should be utilized by your company.
This blackout is a big deal; in the history of the Internet, there has never been a cohesive movement aimed to effectively shut it down for a period of time. One key strategy for search engine marketing is to identify trending topics and incorporate them into your SEO outreach. Utilizing such targeted keywords means that when someone searches a popular term, the search engine will possibly recognize your post as an applicable search result. This does not necessarily mean that you will be on the first page of Google, but it nonetheless improves your ranking and gives you a stranger Internet presence.
You should set up Google Alerts to find out what is trending; this way, you will be able to relate your content to certain trending topics. For more information on online marketing, visit the Ajax Union homepage.
The Internet: many of us have heard of it, but few know what it is. The fact that you are reading this right now is a positive sign. Let’s go over some internet basics.
The internet was invented by Bill Gates and Al Gore sometime in the 1980s. Back then Gates and Gore were just two Silicon Valley nerds who communicated on calculators tied together with copper wire (called the “copperlator”). Advancement in calculator technology led to the first computer, which Gore dreamed about and then built. Some years (and a lot of copper wire) later the internet evolved into what it is today.
Today the internet is a shopping mall, a black market, a way crazy people can espouse their views, and a source of confusion and frustration for the elderly.
But what does this mean for you and your business?
Current economic trends have probably led to the closing of any shopping malls or stores in your area. If you want to sell anything you will need to utilize online marketing. Not to pressure you, but everybody is doing it. If you don’t utilize search engine marketing your business is liable to go the way of the stores that use to exist where you live.
Al Gore would be thrilled, had he lived to see this day.
You’ve got the Facebook fan page setup and the Twitter account. Every time you have a sale or a contest or just something important going on, you share it with the world. But that’s just one part of being social. You want to share, share, share. But you can’t forget to listen and interact. Ajax Union will take you pretty far in your status updating endeavors, but you have to be paying attention too. Customers might want to know when and if you’re getting a product back in stock. We’d love to answer for you, but you do know your business pretty well.
Also, be on the look out for complaints and suggestions. You might not realize a link on your site isn’t working, but the fans sure do! Social sites aren’t just about posting valuable information. It’s about getting a discussion going. It’s about listening to what your customers have to say about your business. You need to take that feedback and use it to become even more awesome at what you do. People want to know you’re listening and that they’re being heard.
Facebook and Twitter are great ways to build up some good street cred among all little people that made your business what it is today. Now that you have the social sites, start socializing!
While we spend much of our time on this blog discussing the importance of finding the best keywords and focusing your company on ensuring that each page of data includes several when it comes to the internet you simply can not beat content. Sure SEO is all about finding the best search terms and maximizing their usage but doing so in a way that seems clunky and not engaging can turn into an embarrassment for you and your company.
Google, always attempting to be ahead of web search meddling, has updated their search algorithm to ensure that online marketing companies are not generating traffic through less than stellar content. In fact if you are just overloading posts with keywords Google’s algorithm will actually actively downgrade your site. This is why as important as generating content is, quality always has to be on your mind.
A great solution is of course having actual writers generate content that is creative, dynamic and personal. This is the sort of content that is known to turn heads and hold page views on the internet. In all this ensures a mutually beneficial relationship between reader and content generator. A relationship far more likely to result in sales and positive feedback that can help fuel a business organically on the web.
Actual writers generating original content is just one of the many services offered by Ajax Union’s AnewB Plan.
Welp, the genie is out the bottle. The internet is ablaze with news of the Christina Aguilera leaked photos — the result of an alleged hacking on the starlet’s computer. Ajax Union handles situations like these, on a smaller scale, for our PR online marketing plans on a regular basis.
To remove undesired pics from Google Images, our PR staff pursues one of two plans of action:
We contact the owner of the site hosting the image and request that it be removed.
We push the image down on Google Images by uploading pics of our own with strategic file names, titles, and captions.
Sometimes, we even do both. So next time you feel yourself facing a Christina Aguilera-type debacle, remember our search engine agency. You can visit us online at www.AjaxUnion.com, or give us a call at 1-800-594-0444.
Facebook? Check. Twitter? Mmhmm. But online marketing is about more than these two biggies. Let’s take a look at five resources you might have overlooked.
FFFFOUND! — It’s like social bookmarking, but with images! Our SEO company loves FFFFOUND! — in part because it’s so fun to type, but also because it allows you to promote your company logo and other relevant images online.
DISQUS — A popular tool used by CNN, MTV, and similar, DISQUS allows you to add suped-up commenting to WordPress, Tumblr, Blogger, and many other platforms, and integrate the aforementioned with other social networks, and the rest of the DISQUS community.
Vimeo — It’s no Youtube, that’s for sure, but Vimeo isn’t exactly small potatoes either. If your company has a lot of videos, you should promote them wherever you can!
Gather — This site makes it easy to share blog posts, photos, and videos online to its growing audience. Worth giving a spin, eh?
Mixx — The other other other white meat — or, um, social bookmarking outlet. Mixx offers all the standard stuff, and it’s another chance to reserve your company name online and create a profile.
Ever wish someone would create all of these profiles for you? Our SEO company will — it’s part of the standard setup on our off page SEO program, the AnewB Plan.
At the Ajax Union internet marketing company, we’re always on the lookout for new SEO tools. One of our new favorites is a site called Pagemodo — a neat, free service that allows you to create a cool Facebook welcome tab without any fancy HTML knowledge.
Pagemodo offers many of its service for free, with three tiered pay services for more greater utility. The site allows you to incorporate custom text (including links), photos, and videos (with the $19/month pro subscription) onto your tabs, with the option of including content that only appears to Facebook fans — great for promotional codes, instructional videos, etc.
Why do we bring this up? Welcome tabs matter. They help your page stand out from the gazillions of others like it, and allow you to — tactfully — remind and/or implore visitors to fan your page. If you have HTML skills, we encourage you to create your own pages. If not, Pagemodo is a great alternative for search engine marketing.
Kind of like a website’s meta description, the summary of your press release is likely to in search results pages, so it better be compelling. For the best search engine marketing, be sure to include the SEO keywords you’re targeting.
4. Choose Your Topics Wisely
Although press releases have changed a lot over the years, their purpose remains the same: to communicate news to journalists and other readers. Thus, your press release topic should be somewhat newsy in nature. Talk about a recent or upcoming event, seasonal products, industry news, etc.
5. Choose the right PR services.
All PR sites are not created equal. When browsing various distribution sites, think about:
The price. There are a variety of free sites available, but some of the pay-sites are worth the money.
The turnaround time. Is your press release going to be posted immediately, or will you have to wait one or more days to see it? Some sites are worth the wait, others are not.
The perks. Can you place keyword links in your PR text? How about images and video? On some sites, you can.
The distribution radius. Looking to get on Google News? You can. Certain PR sites distribute to Google, Yahoo, Bing, and other important networks. You just need to know where to look.
I’m still learning how to make Pages fancy for search engine marketing… and now there’s another promotional tool on the Facebook horizon: Facebook Groups.
This new feature is different from the ‘book’s Groups of yore (home to countless intellectual Soda vs. Pop debates for budding collegians). In fact, those groups are getting phased out — the existing ones will stick around, but you can’t launch any more of your pro-pop propaganda. Because, listen, it’s pronounced soda.
Explained in the video above, Facebook groups are like mini networks for the different types of people in your life: coworkers, family members, friends from school, friends from home… They’re accomplishing what friend lists were supposed to, but in a way that’s more intuitive and less tedious.
As of now, it’s unclear what Facebook groups will mean to social online marketing. There’s an email digest component, so this could represent an emerging branch of email marketing. But only time — and Zuckerberg – will tell.
Video online marketing is a great way to promote your biz online. Think about it: When Google finds videos relevant to searches, it displays them before the standard list of links on results pages. That’s some prime SEO real estate.
That being said, video marketing is not without its Shakespearean dilemmas. Should you upload your videos to Youtube, or host them on your own domain?
That is the question.
Youtube has its perks. The #3 most visited site on the web (quoth Alexa), the ‘tube offers a wide audience, even if it’s mostly Gen Y-ers. Plus, uploading your vid on Youtube gets it automatically indexed by Google.
The drawback? When searchers click on your Youtube videos on Google, they’ll be taken to that video’s Youtube page. This path is less likely to lead them to your website, although it can be useful for brand awareness.
If you host the videos yourself, searchers will be directed to your site proper. Since they’re not on Youtube, you’ll have to make sure your vids get indexed by submitting them to Google with a video sitemap. You’ll also miss out on some community interaction, but that’s more important for some businesses than others.