Online Marketing | SEO NY | Search Engine Agency | Online Marketing | Online Marketing Blog by Ajax Union

Keywords? Why not try Keyphrases instead!

Indeed, keywords is the cocktail party term of SEO. But when people say keywords, do they actually mean you have to use only a word to describe your business? One word? Oh no. There is hardly any chance to use a single word and manage to get good SEO out of it.

Let’s say that you sell clothing. Men’s clothing. Neither “Men’s” nor “Clothing” would work as keywords on their own. They have to be used as a “Men’s Clothing” which is a keyphrase rather than a keyword.

In addition, using Shirts, Pants or Clothes as keywords won’t get you anywhere, unless you are Macy’s. That’s why you should find a narrower field, a more specific niche, like men’s cargo pants or women’s dress shirts. You’ll have less competition and more chances to get higher rankings.

If you need internet marketing help with your SEO, visit us today at www.AjaxUnion.com

Internet Marketing

Smart Internet Marketing begins with Smart Keywords. Here’s how to choose the best Keywords for your site

Keywords, keywords, what are keywords and what makes them so important? Actually, keywords are just like roads and traffic signs to your site and if your keywords look like New Jersey you’re in big trouble.

The importance of keywords is pretty simple: Use the wrong keywords and the only one that will be surfing your site is… you! But use the right keywords in your site and you’ll get huge amounts of traffic that you never thought you’d have.

You see, internet is all about searching. That’s the reason Google eliminated the address bar from its new browser. No one actually types in http://www.whatever.com. No. You just search “whatever” and you pick some result, usually from the top ten. So if your business deals with “whatever” you should make it your keyword.

But wait! It’s not that simple. There are millions and millions of sites who also use “whatever” as their keyword. So how can you maximize traffic and make sure that searchers ends up at your site?

Here’s how the magic is done: you need to manipulate the keywords and make them special. Use several variations of your keyword and you can get your fair share of traffic. For example, instead of just using “whatever” you can use “buy whatever” or “cheap whatever” or “where can I rent whatever?” so when people search that phrase, they will reach your site.

Let’s say you sell watches. Don’t make “watch” your keyword. You’ll be buried beneath millions of watch retailers and the dedicated fans of BayWatch. Try “buy watch online” or “discounted luxury watches” or “2010 brand watches” in order to get your share of the search pie.

Want to know more about smart internet marketing and how to use keywords? Log on to www.ajaxunion.com and find out how you can maximize the best display window in the world.

How To Choose Your SEO Keywords

Choosing good SEO keywords is the key to promoting your website and reaching your target audience. Why? Because is the key to smart internet marketing success when competing with other online business that also focus on your targeted audience.

Before you start writing down keywords you should think like a normal person searching online. What would someone type into Google when looking for your product or services? Keeping that in mind here are a few tips to help you go find your keywords.

Brainstorm
The first step is to brainstorm keyword ideas as they pop in your head and write them down. A good idea is to talk to other people and customers to get an idea of what they think of when looking for your product.

Use Online Tools
Keyword search tools can be used to help you think out of the box. For example, if you type in “hat” these tools will give you top search terms that include the world “hat” including “red hat” or “nba hat”. The list can go on and on.

Start Picking
After your research its time to choose some keywords by deciding which ones are going to provide you with the best return on your investment.

Analyze
Now that you’ve chosen your keywords watch your analytics carefully to decide exactly which ones are reaching your online goals and change as needed.

If you feel overwhelmed by this process, it may be time to find a professional agency or freelancer that is well versed in SEO and can provide you with everything you need the first time around so you won’t have to change it later. That’s smart internet marketing.

Should You Hire A Internet Marketing Company?

One question that should be answer before you start marketing your business online is… “Should I hire a internet marketing company?”. The benefits of hiring a internet marketing company are amazing but many people doubt making the investment because they don’t understand exactly how important hiring one can be. Enter the age of smart internet marketing which allows you to get it right the first time and start reaping the benefits today.

However, if you are still hesitant here are a few questions to ask yourself:

Question 1: How important is internet marketing to the growth and success of my company?

Things to consider: Am I in competitive market? Do I want to make sales outside of my community? Do I plan to expand?

Question 2: Do I understand how to increase my presence online through link building?

Things To Consider: Do I know how to obtain high quality inbound links? Do I know which links to avoid? Do I understand how to get search engines to pay attention to me?

Question 3: Can I optimize my website via meta-tags, title pages, product descriptions, and key word phrases?

Things to consider: Do I know how to find high value keywords that relate to my website? Do I know the best way to insert words into my meta-tags? Do I understand html, headings, and title pages?

If you cannot confidently answer these question with the expertise needed you may want to think about hiring an internet marketing agency.

What Is Smart Internet Marketing

Many business that want to increase their presence online pay for some of the most ridiculous things such as temporary links, ineffective ads and spammy articles. All these may increase your online presence for a small period of time, but it’s not smart and it will fail. With more business becoming conscientious of this, professionals want to know what is smart internet marketing and how do we incorporate smart internet marketing into our online marketing plan?

Smart internet marketing is simply doing things the right way to increase your rank and visibility online by focusing on longevity. So what is smart internet marketing?

Great articles that are distributed correctly

Frequently updated company blogs that draw in readers

Strategic classified ads that are posted near your target audience

Increased presence on social networking sites that are relevant to your product

Increasing linkage using popular websites that will lead potential customers back to your website.

These are just a few examples of smart internet marketing, of course a little expertise and a lot of hard work can take your business from virtually unknown online to having a sustainable online presence.

5 Tips for Successful Online Holiday Marketing

December 1st, 2008 | Posted by AjaxBlogging in holiday marketing | online marketing | online marketing for the holidays | online marketing strategy - (1 Comments)

Online holiday marketing can be intimidating especially if you do not know what you are doing or what your company’s holiday goals are this season. In order to make sure you have your holiday hat on straight here are a few tips on how to leverage your online presence this season.

1. Create a Holiday Gift Guide
Holiday Gift Guides are a great way to get new customers to take a look at your product. If you are not creating one yourself, and you should, then contact those who are and get your products on the list. If your business focuses on services, create a company gift card and use that as a great product offering this holiday.

2. Use Your Company Blog
Placing your holiday products, discounts, coupons, or offerings on your blog is important. First, write consecutive posts about what your company is offering and secondly make sure it is viewable on the sidebar of your company blog so users can easily find out what’s going on.

3. Contact Your Affiliates
If have an affiliate program then offer your affiliates additional holiday bonuses or gifts for directing traffic to your site. Reward the year’s top affiliates with a shout-out on your company blog or additional incentives to get them excited about what your company has to offer.

4. Leverage Social Networking
Get on your Facebook, Twitter, and MySpace accounts and network your heart out. Let everyone know what’s new this holiday season and make sure to thank everyone who has supported you throughout the year.

5. Give It Away
Contact blogs that are related to your product or services and offer to give their readers a chance to win a coveted product or service that you offer.

Remember, the holidays don’t have to be a scary time of the year, use it to increase clients, consumers, and brand awareness.

Happy Holidays!

The Power of an Email Signature

Like online social media marketing, email signatures are powerful, free of charge, and can bring in more clients and customers than you could imagine, if done correctly. Nancy E Schwartz, who helps nonprofits succeed through effective marketing and communications, made an interesting point about email signatures:

If your organization has 30 employees, each of whom sends 15 emails daily outside the organization, then (assuming 250 business days) that’s 112,500 business cards or ads distributed annually, at no cost. If you have 100 employees, that’s 375,000 cards or ads annually.

So what exactly is an email signature? An email signature is a block of text mechanically added to the bottom of an email message, article, or forum post. It usually has five elements including your name, your professional title/position, your company’s name, your phone number, and your company website url.

This is an example of a basic and appropriate email signature that provides all the details needed to direct potential clients and customers to your website…

Jane Doe
VP of Marketing
Ajax Union
p. 1-555-123-4567 ext 890
www.ajaxunion.com

However, for different businesses, and this depends on your needs, there are some other elements that can be added to spruce up your email signature including a blog feed, links to your social media spaces, images, and tag lines. For example:

A great resource to get your email signature is MyBlogLog where you can log in and go to edit you profile. You’ll notice a new Email Signature tab and just fill in the details and hit get code. The instructions will help you the rest of the way.

Remember, sometimes less is more. You can always opt to leave out your fax number, email address, business address, and alternate phone numbers.

What’s Your Online Marketing Footprint?

With so many options on the World Wide Web including social media websites, blogs, search engine optimization techniques, social media optimization techniques, and much more, how do you determine your online marketing strategy is effective?

I call this your “online marketing footprint”. It’s just like your carbon footprint but it helps you take a look at all of your online venues and not only put them into perspective, but also decide which ones are right for your business.

So how do you assess your online marketing footprint?

Step One: Analyze
In order to analyze your online marketing footprint the best thing to do is go through all your social media venues and blogs and ask yourself a few questions.

Is this online footprint in line with my business goals and objectives?
Is this online footprint bringing lucrative leads to my website, blog, or profiles?
Am I just taking up space or am I actually interacting users and potential customers as well providing relevant resources?

Step Two: Condense
Using your analysis from step one, determine which online footprints needs to be abandoned. Every online user has jumped on a new social media site and created a profile only to find that they never go back. It’s okay to delete your account and move on. If you can’t delete your account, email the site organizer or web manager and ask for them to delete it for you

Why not just abandon ship? Well, it’s important to not look “sporadic” online. Remember, strategy and planning are important characteristics of great business people and looking sporadic and unorganized on line is just as bad as looking that way in the boardroom.

Step Three: Equalize
Now it’s time to really research and find what additional footprints you are missing that could be beneficial to your online marketing plan. Every business person with an online marketing plan should have a strong presence on what I call MTF; Myspace, Twitter, and Facebook. If video is an important part of your outreach then a channel on YouTube is also important.

Finally, there are the small gold mines that you have to research and determine if it’s right for you. It may be a forum, a social media site, or someone else’s blog, whatever it is remember to assess the benefits first and it works for you go for it.

So what are you waiting for? Increase your online marketing effectiveness by Analyzing, Condensing and Equalizing your online footprint.