You might think that search engine optimization is not right for your business, heck you might think marketing in general does not really matter in your field but we think there are ways even the smallest business can benefit from well executed local internet marketing.
Take for example a local hot dog stand. Sure, traditionally this is the sort of business that would be fueled solely by foot traffic. This is likely fine and chances are you can make a reasonable living in the right spot. For the ambitious among us though we may see the money making ceiling of this business and try and think of ways to expand.
One way is to build an internet following in any way you see fit. This can be through building a quirky brand identity or highlighting what makes your hot dogs superior to other frankfurters. Through targeted work of an SEO company you will find that your business will grow and what you formerly saw as a ceiling of potential was merely a stopgap on your way to bigger and better things.
Owning a business is all about your ambitions. Do not let the perception of the type of business you have stifle your ability to strive for more.
You just opened a new sushi place. Good for you! You spend a fortune on internet marketing and SEO and you want to become the #1 for “sushi delivery” on various search engines. But then you realize that your sushi place is in Brooklyn and getting search results in L.A. won’t do you any good, especially if you are paying per clicks.
What I’m trying to say is that it’s actually possible to invest less and get more. Or maybe invest right in a smart internet marketing campaign. You see, instead of going for the whole shebang, domination over the world’s sushi market (unless you have really big plans…) you better go local! Focus on localized search results and go for demographic advertising which will save you time and money.
But even a national company can benefit from local search results. Many internet consumers want to know that your business is not just up in the air and actually see or visit a local branch, or at least know that it exists.
How do you achieve successful local search results? Well, like anything else that’s SEO, the first and most important thing would be keywords keywords keywords. Localize your keywords and focus on terms such as “Miami FL dentist” instead of just “dentist” (that is if you’re a dentist and work in the Miami area…) Getting your site to appear local listings like yelp.com is also a good idea.
If you want to know more about smart internet marketing, visit us today at www.AjaxUnion.com!
Amid promos for Doritos and beer, viewers of the recent Super Bowl XLIV were surprised and largely pleased to see a television spot for something more poignant (and less edible) than such football snacks. This was Google’s daringly simple “Parisian Love” commercial, which showed video screenshots of a variety of Google searches, from “study abroad paris france” to “how to assemble a crib” — basically, a snapshot of a young person’s life as defined by their evolving online searches.
Experts have compared this ad, part of Google’s “Search On” Campaign, to many Apple commercials, as both companies appear to have mastered the sparse, no-frills form of advertising, which allows each product or service to truly speak for itself. Even more remarkable is the fact that Google’s ad was created in-house as a part of a project not intended for the Super Bowl.
Of course, in terms of smart internet marketing, ads like this only remind us — and consumers — of our society’s growing reliance on search engines. Whereas a decade ago a curious student might have picked up a travel guide or pamphlet from the admission’s office, Googling “study abroad paris france” is clearly the more modern research option.
Let’s say you’re a neurosurgeon. You want to be known as the best neurosurgeon in town, but you know there are others out there. Unfortunately, if I need an operation and google “neurosurgeon,” not only do you not come up at the top of the list, you aren’t even on the first page. Turns out your main competitor, your crosstown rival, is number one. The guy gets all the best awards, rankings, and he even comes up first on the internet!
How does he do it? Through an emerging industry called SEO (Search Engine Optimization) and smart internet marketing. You can use SEO to make sure that your name and website has more online presence, that when sick patients need your services, you are not only on the first page, but at the top of the list!
Of course, to get there takes hard work, but you know that, you’ve been working hard for years. It’s just a matter of online priority, and that’s what where we come in. So if you want to keep up with the current of ever changing technology in 2010 and throughout the decade, leave it to us! Pretty soon, you will be number one.
I know it’s kinda sleazy, but go ahead… google yourself! Really, I dare you! Come on, google your company’s name and see what comes up. What? Nothing comes up? Can’t be. Oh, your competitors come up. Well, that’s not good!
Did you ever hear about the philosophical debate “If a tree falls in the forest and it doesn’t come up on google – does it make a difference?” Hey, you can ask yourself the same question when it comes to your business too. Because when the internet is google, you have to secure yourself a place at the top, or nobody will care about you.
SEO is more than just a nice to have. In these days, advertising campaign is the new nice to have and SEO means just about everything. Millions of prospective customers are surfing the internet right now, and you have to make sure that when they need the services you provide, they will get to you and you alone! Not having a clear SEO roadmap is basically losing money. Every day. Every minute. Every second.
By the way, ranking high up on google is not that complicated. All you have to do is open your mind and join the internet marketing revolution.
So think about it over Christmas. Maybe you can ask Santa for a better ranking on search engines. Or maybe you can just contact Ajax Union. Because we’re much closer than the North Pole!
Happy New Year from the Ajax Union team!
Search marketing is all about doing what you can to bring your name and your brand in front of prospects to increase sales. People use keywords, pay-per-click, sponsored links and a myriad of other ways to move their links to the top of the SERPs (Search Engine Results Pages.) All’s fair in love and business, right?
It seems game is changing, according to the gang at Google, anyway. Google has long been known as the king of search engines by many people and they offer some great services to help anyone doing business online. Some people are taking umbrage with Google’s efforts into marketing oneself, however. Google is offering reputation management services. Google suggests if you don’t like what you find when you “Google yourself,” well, simply create some information you do like and load it up with keywords and other search engine friendly fare.
The specific phrase used on Google blog is “proactively publish information.” The blog talks about publishing blog posts with flattering photos to try to overcome negative photos or asking people to write positive reviews about your company to compensate for some that may not paint such a pretty picture. Reputation management is nothing new in search marketing- people have been doing it since the dawn of the Internet age. Somehow, Google advising it seems a bit unseemly, though, doesn’t it? Maybe they will publish some other blog posts to knock this one off the first page of the SERPs. After all, whose reputation should they be managing- yours and mine- or their own?
We knew it wouldn’t be long before Twitter came up with a new feature…Twitter Lists. But like all new features, users have to learn how to use them effectively, and more importantly, how to use them with a Twitter account in conjunction with your internet marketing plan.
So what exactly are Twitter Lists? Basically you create a Twitter List named whatever you like, “My Fave Tweeters” for example, and you can add people to those lists and make those lists visible or invisible. For example, if you create list named “People I Should Unfollow” you probably wouldn’t want to make that lists visible, and only you would be able to see that lists.
So how exactly does this benefit you or your potential customers? This is where the creativity begins to flow. Let’s say you own an online bookstore and you are promoting a new author. You can create a Twitter List named “Friends Who Would Love John Doe’s New Book”. Once you make that lists visible, people you add to the list, which should be tweeters who have bought books from you before or are interested in books, will be notified on their homepage.
Once they see they’ve been listed, they’ll be flattered and probably check out the new book on your website.
Another cool feature is the ability to use the url of that list in your internet marketing plans. Let’s say you wanted to let other people on your website know exactly who are on the “Love John Does’ New Book” list. You can copy the url of that list and include it into your webpage for another level of interaction. Usually people just use their Twitter urls to promote Twitter, but now there are more ways to use Twitter to promote your interest and more importantly, your business.
Keywords, keywords, what are keywords and what makes them so important? Actually, keywords are just like roads and traffic signs to your site and if your keywords look like New Jersey you’re in big trouble.
The importance of keywords is pretty simple: Use the wrong keywords and the only one that will be surfing your site is… you! But use the right keywords in your site and you’ll get huge amounts of traffic that you never thought you’d have.
You see, internet is all about searching. That’s the reason Google eliminated the address bar from its new browser. No one actually types in http://www.whatever.com. No. You just search “whatever” and you pick some result, usually from the top ten. So if your business deals with “whatever” you should make it your keyword.
But wait! It’s not that simple. There are millions and millions of sites who also use “whatever” as their keyword. So how can you maximize traffic and make sure that searchers ends up at your site?
Here’s how the magic is done: you need to manipulate the keywords and make them special. Use several variations of your keyword and you can get your fair share of traffic. For example, instead of just using “whatever” you can use “buy whatever” or “cheap whatever” or “where can I rent whatever?” so when people search that phrase, they will reach your site.
Let’s say you sell watches. Don’t make “watch” your keyword. You’ll be buried beneath millions of watch retailers and the dedicated fans of BayWatch. Try “buy watch online” or “discounted luxury watches” or “2010 brand watches” in order to get your share of the search pie.
Want to know more about smart internet marketing and how to use keywords? Log on to www.ajaxunion.com and find out how you can maximize the best display window in the world.