Whether you run an SEO company or a booming e-commerce site, there’s no shame in letting people know your company can be found on Facebook and Twitter and LinkedIn…and Instagram…and Youtube…and Google+… and the list can go on and on. No matter how many social media sites your company can be located on, making sure that the receiving end of your emails and press releases are aware and can easily find you is the most important aspect. Be sure to hyperlink!
So, what difference does it make? Simply put, it’s a great way of branding across multiple platforms that can all be connected and easily referenced. Even when connecting your company’s website to social media profiles and in-house blogs, you’re creating a firm and recognizable presence for your company. As an added plus for an internet marketing aspect, this will also boost SEO efforts through the created links to your company’s website.