Archive for Social Marketing

No Shame in Being Social

August 27, 2012 Ajax Union, ajax union marketing, online marketing strategy, Social Marketing, social media, social media marketing, twitter No comments

Whether you run an SEO company or a booming e-commerce site, there’s no shame in letting people know your company can be found on Facebook and Twitter and LinkedIn…and Instagram…and Youtube…and Google+… and the list can go on and on. No matter how many social media sites your company can be located on, making sure that the receiving end of your emails and press releases are aware and can easily find you is the most important aspect. Be sure to hyperlink!

So, what difference does it make? Simply put, it’s a great way of branding across multiple platforms that can all be connected and easily referenced. Even when connecting your company’s website to social media profiles and in-house blogs, you’re creating a firm and recognizable presence for your company. As an added plus for an internet marketing aspect, this will also boost SEO efforts through the created links to your company’s website.

Learning More About Social Media

July 9, 2012 marketing, Social Marketing, social media, social media marketing, social media trends No comments

internet marketing agencyYou feel fairly confident about your skills using Facebook, Twitter, Pinterest, LinkedIn, etc. But in just a few months that could all evaporate. We’re all well aware that Facebook likes to change their interface about 3-4 times a year by manipulating the layout and such. Facebook isn’t the only social media outlet to constantly improve their design and function. The whole concept of social media is to create platforms that are user-friendly. How can you stay up-to-date and brush up your skills?

  1. Read blogs: A quick search will lead you to hundreds of blogs that focus primarily on social media. Sign up for an RSS feed. You will be informed every day on changing social media news.
  2. Attend webinars: Never leave the comfort of your desk as you learn valuable information. There are both paid and free webinars.
  3. Sign up for newsletters: If you don’t mind receiving daily or weekly newsletters, you can get a crash course with well written articles. Check out SmartBrief and SocialFresh.
  4. Look at trending topics: Every so often the trending topics on Twitter are about relevant news and not Justin Bieber’s new haircut.
  5. Receive training: People serious about educating themselves on online marketing should sign up for a training program. There are courses available both online and off.

Musing on Social Media

June 27, 2012 Facebook, Social Marketing, social media, social media marketing, twitter No comments

social mediaWhen social media came into being, it was a way in which people were able to connect with one another and stay connected.  Each social media outlet – e.g. Twitter & Facebook – created its own unique community and culture of millions of people; as a business, you want to tap into as much of these communities as possible.  You do this by having strong a Public Relations presence in either, or better yet both, social media platforms.  But there are things you need to understand about how to properly use social media to boost your customer base.  Here are but a few things you need to know:

  • Use social media to connect with and engage current and prospective customers intelligently.
  • Become, and stay, compelling to your audience.
  • Do not post too often or use social media only as a another way to market your products or services, otherwise they will leave very quickly.
  • You have to ask yourself, what does it take to grab the attention of your community and keep them there?  Understand that and how to use that information with social media and your consumer base will grow.

These are but a few tidbits on how PR and social media go hand-in-hand.  For more information, visit a marketing agency today.

Search Engine Agency More Valuable Than Facebook Ads?

May 21, 2012 Ajax Union, ajax union marketing, Facebook, Facebook Marketing, marketing, Social Marketing No comments

General Motors last week stopped running Facebook ads, finding them ineffective and prohibitively expensive. This discovery might shock a lot of folks who assume the sort of pay-per-click model is the best way to get your business some traffic on the web. In fact, the use of an online marketing company focused on advancing your search engine optimization seems even more valuable in light of GM’s revelation.

The company specifically said that Facebook’s free business pages with their “likes” and ability to reach customers directly are in fact “enough.” Of course using those pages effectively to drive traffic, and in turn business, back to your business’s actual website is what folks like us at Ajax Union are truly great at.

Steering people from a Facebook page into action is one of the things that a skilled social networking team does. There are tricks you can do on your own like contests and coupons, but allowing the professionals to take the reins will have immediate and positive affects on your company’s standing on the web.

If you have found yourself unhappy with pay-per-clicks and digital banner advertisements then perhaps you need to change your online marketing strategy by hiring a search engine agency. Perhaps it’s time for you to hire Ajax Union.

Social Media Marketing

February 20, 2009 Social Marketing No comments

Tweet Your Way to More Customers

November 11, 2008 gurus, marketing, search, Social Marketing, social media, social media marketing, tweets, twitter, twitterers, web 2.0 No comments

Twitter is a free social networking and micro-blogging service which allows users to read other users updates, called tweets. Remember that PowerPoint course you took that discussed how less bullet points is actually more? Well, the same theory applies to Twitter. It’s a phenomenal way to attain more customers with fewer words and that means effective free online marketing!

But before you start tweeting there are some Twitter etiquette points that every business should practice.

1. Make sure your Twitter Profile reflects your business
Twitter has background customization options that allow you to add your business logo or color schemes to your Twitter background. The objective is to make sure your brand is identifiable across all of your social media venues. Additionally, your business blog or website URL should always be present on your Twitter page. Customers click on that link to uncover precisely who you are and if following you will be advantageous to their online experience.

2. Make Twitter known on your business blog
Your Twitter feed, a list of all your recent Twitter updates, should be present on your blog. Many customers will go to a business blog to get a better sense of the products you offer or learn more about the face of your company. This is your one chance to make a great connection! If a customer sees your Twitter feed and he or she has a Twitter account most likely they will choose to follow you; and if they don’t have a Twitter account curiosity will set in. Now you can send immediate information on coupons, company initiatives, and any other company news directly to customers.

3. Word of Mouth is still important
When attending networking events spread the word about you Twitter account and encourage possible partners to get involved. Additionally, your business card is still the most important networking tool you can use to leverage your business. Use this powerful tool to advertise your Twitter profile by adding a link to your business card right next to you email. You’d be surprised how great of a conversation starter that is to potential clients and partners.

So what are you waiting for? Tweet yourself to new customers today

Too Many Friends on Facebook?

April 4, 2008 Facebook, Social Marketing No comments

Did you ever wonder what the limit of friends was on facebook?

I just found out its a tad under 5k

Here is a error i got when i tried to join someone that has 4997 friends.