Google Out of China: Does it Matter Why?

Google leaving China has been so much more than just a technology story. It deals with censorship, human rights, and the role of intercontinental companies in international politics.

But don’t go comparing Google to Tank Man quite yet. The move seems to be more of a business decision than any sort of protest. In a statement initially printed on googleblog.blogspot.com, the multinational public search corporation made it clear their decision was due to being “the victims of a sophisticated cyber attack originating from China.”

Although they would later express frustrations with the Chinese governments “attempts over the last year to further limit free speech on the web… including the persistent blocking of websites such as Facebook, Twitter, YouTube, Google Docs and Blogger,” it is clear that the reasoning behind the move was simply good business, and not any sort of political message.

There was nothing new about the restrictions and censorship on Google.cn. And it wasn’t until AFTER the company was “cyber-attacked” that they decided to take action.

In fact, Google intends to keep a sales team in mainland China, just another sign that Google’s recent moves have been more about business than politics.

But the question is; Does it matter? If Google is doing the right thing, arguably for the wrong reasons, does it make it any less right? Are the ends justified regardless of the motives?

Whatever the reason for it, the facts remain: China is now Google-free.

Yahoo’s the king?

This week brings good news for the nice guys at Yahoo. Turns out that the company’s search engine gained another percent of users over Google. comScore Networks released the results of their research which shows that Yahoo usage moved upward from 16.9 percent to 17.7 percent. Google still dominates the market with 64.4% share of searches and Microsoft is a bit behind with 11.8 percent.

It’s no secret that Yahoo’s been pushing hard to gain another piece of the search pie. A new advertising campaign along with a makeover of the search results probably helped Yahoo to get that leverage over Google.

This research shows how important it is for companies to maintain steady search results in various search engines. If you’re looking for a smart internet marketing company that can take care of search business, visit www.AjaxUnion.com today.

Using Twitter Trends to Build Your Brand

Whether you’re a national name or local start-up, it’s important to keep your brand on the tips of consumer’s tongues—or at least on the tip of their cursor. Reinforcing your name and your product is relevant in every stage of the business cycle, and a cornerstone of smart internet marketing. After all, brand recognition drives web sales. If your business offers e-commerce, know that smart internet marketing is a way to drive revenue quickly and cost-effectively.

Twitter trends are an overwhelming flux of seemingly irrelevant buzzwords. Here’s a smattering of today’s top Twitter trends:

#breakuplastwords, #ihatequotes, #nowplaying, #OMGIKnowRight, #Justin Beiber.

It may be hard to believe these words are worth repeating, but this chatter could mean traffic for your website and business. How do you run with the word-flow without getting lost in a deluge of diatribe?

Four pointers for smart internet marketing through Twitter trends:

  1. Ride The Right Trends: Not every high-flying topic is going to be brand-supportive, so choose trends wisely. Know what your bottom line is, and make sure your chosen keyword won’t detract from your brand equity.
  2. Timing Is Everything: Just as today is a chance to introduce your business through exciting, new trend associations, yesterday’s buzz is just that—in the past. It’s best to stick to the day’s trends to attract as many eyes as possible.
  3. Be Creative: Engage the banter around trending topics through clever promotional copy. If you own a cleaning company and wanted to catch today’s #nowplaying trend, think about unique plugs and points of reference for your brand. A client’s home entertainment center, perhaps. You could run with this: “ #nowplaying in your living room: Clean, Calm, Collected.” Just remember to link to your service.
  4. Invent The Wheel (Or Word), If You Must: Don’t see enough opportunities to creatively spread the word? Take initiate to get new keywords trending. Who knows? Maybe you’ll start tomorrow’s top trend—and drive brand awareness through smart internet marketing while you’re at it.

Like the way this is going? Well, there’s a lot more! Visit us at www.AjaxUnion.com and learn all there is to know about smart internet marketing.

YouTube and Internet Marketing

Most people think that YouTube is the place to watch music videos, cooking demonstrations, protests, movie trailers, stand-up comedy, weird pet behavior, child prodigies playing Mozart, and other entertaining fodder. And it is. But YouTube is also an important part of any smart internet marketing plan.

YouTube content receives over 1 billion views each day, so it’s important for business owners to embrace this social media and use it to reach out to potential clients as part of their web promotion activities. With so many users accessing it, YouTube provides a hunting ground for attracting new customers with fresh, relevant and entertaining videos.

An internet marketing company can help you bring in targeted traffic to your videos from within YouTube, and from outside sources such as blogs, Facebook and Twitter, and drive that traffic back to your company website.

What are Googlenopes?

A Googlenope

Pulitzer Prize winners were announced yesterday and the Washington Post’s Gene Weingarten is one the happy happy winners. Weingarten won the feature writing prize for his truly amazing piece “Fatal Distraction” about parents who forget their children in cars.

Anyway, Weingarten is also a wonderful humorist and his super funny “Below the Beltway” column is published weekly in The WP. So we dug up some of his old work and found a very funny and unique column discussing Google searches. We all know that it’s going to be quite difficult to NOT find something online and Mr. Weingarten took an extra step and actually tried to google a phrase and come up with 0 results.

“When a phrase cannot be found on Google, I call it a Googlenope. Once a Googlenope is discovered and written about, it is no longer a Googlenope” writes Weingarten.

Finding Googlenopes is quite hard, especially when phrases like “Santa Claus nude” receive 278 hits. But eventually, the dedicated reporter managed to come up with an interesting list of Googlnopes. Here are a few:

Queen Elizabeth’s buttocks.
I was helped by the federal government.
Next, boil the toast . . .
If you take off your bra, I’m calling the cops.
Jesus loves you for your money.
Rove should just shut up and look pretty.
I believe dust mites have souls.
This lobster must have been Roman Catholic.
Plush Osama doll.
The best pork chops in Jerusalem.

And if you thought that googling any name will bring at least facebook, myspace or linkedin results, Weingarten found these people to be Googlenopes:

Tiffani Suarez.
Antwaan Rothschild.
Rajneesh Roosevelt III.
Billy Bob Nussbaum.
Mohammed Ciccolini.
Moishe Goebbels.

Wait, and what about:

Please accept these underpants as collateral . . .
I owe my life to unprotected sex.
Thor adjusted his mascara.
Nelson Mandela is a doo-doo head.
Supercalifragilisticexpialidocious-esque.
My grandchildren are so ugly.
The Iraqi Regis Philbin.
Hey, this tastes like aardvark.
Hot cheese sundae.
Cancer, heart disease and zits.
“I’m Stephen Hawking and I’m a Capricorn.”
Pizza with Condoleezza.
Man-boob implants.
Acid klezmer band.
Cancer of the bellybutton.
The yodeling librarian.
Insufficient cellulite.

Of course that these are no longer Googlenopes and they appear online, but this little venture turned out to be a fun past time. Try to come up with your Googlenopes and if you feel that your business is a Googlenope, well… then you should come to us and we’ll help you with your internet marketing.

Congrats to Weingarten!

Google’s Opt Out Feature…

It’s hard to imagine living our lives without using at least one of Google’s services. But even Google enthusiasts raise questions regarding the way that the search engine giant deals with privacy issues.

Even though it may seem that you are surfing the internet in the privacy of your own home, there’s always some computer program that follows. Sounds crazy? Maybe. And if not, well, you can stop using Google. Or can you?

The Onion News Network has the full story.

Get Google on Your Good Side


If you want to have more of an online presence, there are certain ways to intimidate Google into putting you on the first page of keyword searches.

First, you show up at the Google center with a briefcase full of money and a sub machine gun…haha…I’m just kidding. The best way to make Google your buddy is by networking with Ajax Union first.

We work with you to optimize your site through blogging, social bookmarking, classifieds and articles. Essentially, we create fresh, new content to put out there on the internet so that when people are looking for what you do, your company has the most to say about it. Of course, this ain’t easy; if it were, you wouldn’t be looking for help. But it is effective. Isolating certain keywords to focus on can shepherd your audience towards your business specifically.

The result is that eventually, your Google ranking for those keywords will improve. While it doesn’t happen overnight, it is a sure way of being able to be found on the internet. And eventually you won’t even need to give people your website, just say “Google it,” and tell them to look for you at the top of the list.

Smart design means smart internet marketing


It’s important to focus on links and keywords in your SEO and smart internet marketing strategies – but don’t forget site design in the process. Smart site design will help your website achieve good rankings in search results.

First of all, it’s important to have good, readable text on your website’s homepage; this helps a search engine find your site. A site designed entirely in Flash is not good because text in Flash files often become embedded in images, which are not read by search engines. That means a search engine won’t be able to recognize your all-important links and keywords.

You want to create a website with a logical and well-organized hierarchy – that means a home page with clear categories and sub-categories. Hierarchies are essential for websites with lots of pages and can be achieved by using breadcrumbs, HTML site maps, and logical directory and URL structures.

Make sure you give your web pages unique titles which show that your site has varied content. If you start every page with your company’s name, your site will be penalized in search results.

Finally, keep the content on your website fresh by performing regular updates. Don’t just create a site and forget about it. After a while, a search engine will pay less attention to your site and give fresher sites priority in the search rankings.

Smart internet marketing companies can provide advice on the design of your website and help you achieve better results.

Internet marketing and social media


There are so many ways to reach out to your customers on the internet these days. It’s no longer enough to just have a website for your Williamsburg vintage clothing store, no matter how attractive it may be. Blogs, Facebook, Twitter and YouTube are just a few other platforms that are essential for smart internet marketing.

The use of Facebook and Twitter are skyrocketing. New research shows that more and more smart phone users are accessing social media sites through their mobile web browsers. With so many consumers using these sites, at all times of the day, from any location, it can really pay off to have a presence in these forums.

There’s plenty of evidence to show that Twitter and Facebook are viable sales and public relations platforms. Recently, Sony reported over £1 million in sales thanks to their successful Sony Vaio Twitter account.

Social media sites are a great place for creating a buzz about your product, which translates to more hits on your website and revenue. Think about it: in this time-poor society, consumers on the Internet are less likely to read a lengthy press release about a new product than to look at one-sentence reviews coming through their Twitter live feeds or comments by their peers on a Facebook wall.

For advice on how to grow your business on the Web, contact a smart internet marketing company today!

Get localized on your next internet marketing campaign!


You just opened a new sushi place. Good for you! You spend a fortune on internet marketing and SEO and you want to become the #1 for “sushi delivery” on various search engines. But then you realize that your sushi place is in Brooklyn and getting search results in L.A. won’t do you any good, especially if you are paying per clicks.

What I’m trying to say is that it’s actually possible to invest less and get more. Or maybe invest right in a smart internet marketing campaign. You see, instead of going for the whole shebang, domination over the world’s sushi market (unless you have really big plans…) you better go local! Focus on localized search results and go for demographic advertising which will save you time and money.

But even a national company can benefit from local search results. Many internet consumers want to know that your business is not just up in the air and actually see or visit a local branch, or at least know that it exists.

How do you achieve successful local search results? Well, like anything else that’s SEO, the first and most important thing would be keywords keywords keywords. Localize your keywords and focus on terms such as “Miami FL dentist” instead of just “dentist” (that is if you’re a dentist and work in the Miami area…) Getting your site to appear local listings like yelp.com is also a good idea.

If you want to know more about smart internet marketing, visit us today at www.AjaxUnion.com!