So we all know that Twitter and Facebook are key platforms in a smart internet marketing plan that can allow you reach your target audience. But which is better?
A recent study found that, on average, users spend 32.2 minutes on Facebook, and 7.8 minutes on Twitter. Facebook US has a global traffic ranking of 2, whereas Twitter US has a ranking of 12. On this data alone, Facebook appears to have an edge.
With Facebook, you can build up a large network of fans in a relatively short amount of time. Facebook is great for building a strong following of potential clients because it allows you to post a range of interesting information, including photos, videos and links, to keep your users engaged.
Twitter, on the other hand, is better for monitoring how your business is doing in the market – by doing a search, you can easily see what people are saying about your service or product, and even your competitors. You can track increasing or declining trends, and achieve a large external reach on the Internet through streams of live tweets.
Facebook’s community “wall” feature appears to be a more popular forum for interaction than Twitter’s internal communication features. And Facebook may be more useful than Twitter for communicating with a target audience directly, as it allows you to send instant and direct messages.
The verdict? To maximize your internet marketing and presence, cover all your bases and go for a mix of social networking platforms.
Amid promos for Doritos and beer, viewers of the recent Super Bowl XLIV were surprised and largely pleased to see a television spot for something more poignant (and less edible) than such football snacks. This was Google’s daringly simple “Parisian Love” commercial, which showed video screenshots of a variety of Google searches, from “study abroad paris france” to “how to assemble a crib” — basically, a snapshot of a young person’s life as defined by their evolving online searches.
Experts have compared this ad, part of Google’s “Search On” Campaign, to many Apple commercials, as both companies appear to have mastered the sparse, no-frills form of advertising, which allows each product or service to truly speak for itself. Even more remarkable is the fact that Google’s ad was created in-house as a part of a project not intended for the Super Bowl.
Of course, in terms of smart internet marketing, ads like this only remind us — and consumers — of our society’s growing reliance on search engines. Whereas a decade ago a curious student might have picked up a travel guide or pamphlet from the admission’s office, Googling “study abroad paris france” is clearly the more modern research option.
Let’s say you’re a neurosurgeon. You want to be known as the best neurosurgeon in town, but you know there are others out there. Unfortunately, if I need an operation and google “neurosurgeon,” not only do you not come up at the top of the list, you aren’t even on the first page. Turns out your main competitor, your crosstown rival, is number one. The guy gets all the best awards, rankings, and he even comes up first on the internet!
How does he do it? Through an emerging industry called SEO (Search Engine Optimization) and smart internet marketing. You can use SEO to make sure that your name and website has more online presence, that when sick patients need your services, you are not only on the first page, but at the top of the list!
Of course, to get there takes hard work, but you know that, you’ve been working hard for years. It’s just a matter of online priority, and that’s what where we come in. So if you want to keep up with the current of ever changing technology in 2010 and throughout the decade, leave it to us! Pretty soon, you will be number one.
In a sense, all internet marketing is smartphone marketing, as these gadgets are “smart” enough to access the web anywhere, anytime. And just like everyone else, people on the go have to buy food, furniture, and electronics, lease their cars, find heath insurance, and more—so why not target these users as well?
Of course, some websites are more capable of tapping into smartphone potential than others. Sites and blogs designed with mobile compatibility are at the top of the food chain—nobody wants to scroll endlessly to the side to browse a page last optimized for Internet Explorer.
That being said, content is just as important. There are certain websites you just don’t want to read on a tiny smartphone screen: in-depth articles, FAQ pages, forms to fill out. Smartphoners want information as bite-sized as the iPhones and BlackBerrys they’re using to read it.
But do you know what else they want? Local listings. Mobile users check for local directions and businesses almost as often as they text—and whether it’s restaurants, movie times, or a local salon for a quick manicure, they’re going to find it on their phones.
So, how does all of that fit into your internet marketing plan? For one thing, try to make a presence on bite-sized websites like Twitter and Facebook, in addition to pimping your SEO techniques to support a presence on Google Maps and other local resources.
Throughout history, people always wanted to dominate the world! Nowadays, it’s no longer about world domination – it’s all about google domination. Yup, if you really want power, fame and fortune, you need a good strategy to dominate the world’s leading search engine – you need to rank as #1 on google.
Of course that it is our job to help your website climb on top various search engines and rank as the best in the business, but if you want to know more about SEO you might consider picking up this new book called “SEO Made Simple: Strategies For Dominating The World’s Largest Search Engine.”
It’s a handy little guide that can always help you understand what’s behind all of this SEO mumbo- jumbo and weird web lingo and teach you some interesting techniques and tricks that you can always utilize and tweak on your website. It’ll teach you all the basics and elementary stuff like link building, on-page optimization, off-page optimization, and world domination. Ah… actually, not sure about the world domination thingy.
So if you’re just launching a business or have a friend that is starting a new venture – this book will be the perfect gift! Well, this book and our services of course…
I know it’s kinda sleazy, but go ahead… google yourself! Really, I dare you! Come on, google your company’s name and see what comes up. What? Nothing comes up? Can’t be. Oh, your competitors come up. Well, that’s not good!
Did you ever hear about the philosophical debate “If a tree falls in the forest and it doesn’t come up on google – does it make a difference?” Hey, you can ask yourself the same question when it comes to your business too. Because when the internet is google, you have to secure yourself a place at the top, or nobody will care about you.
SEO is more than just a nice to have. In these days, advertising campaign is the new nice to have and SEO means just about everything. Millions of prospective customers are surfing the internet right now, and you have to make sure that when they need the services you provide, they will get to you and you alone! Not having a clear SEO roadmap is basically losing money. Every day. Every minute. Every second.
By the way, ranking high up on google is not that complicated. All you have to do is open your mind and join the internet marketing revolution.
So think about it over Christmas. Maybe you can ask Santa for a better ranking on search engines. Or maybe you can just contact Ajax Union. Because we’re much closer than the North Pole!
“Sometimes, when you search for a company or so, you won’t get the main page as a search result. For example, you search for *example-company-name* and get their FAQ page listed first. How does that happen and how can we avoid it on our own websites?”
Search marketing is all about doing what you can to bring your name and your brand in front of prospects to increase sales. People use keywords, pay-per-click, sponsored links and a myriad of other ways to move their links to the top of the SERPs (Search Engine Results Pages.) All’s fair in love and business, right?
It seems game is changing, according to the gang at Google, anyway. Google has long been known as the king of search engines by many people and they offer some great services to help anyone doing business online. Some people are taking umbrage with Google’s efforts into marketing oneself, however. Google is offering reputation management services. Google suggests if you don’t like what you find when you “Google yourself,” well, simply create some information you do like and load it up with keywords and other search engine friendly fare.
The specific phrase used on Google blog is “proactively publish information.” The blog talks about publishing blog posts with flattering photos to try to overcome negative photos or asking people to write positive reviews about your company to compensate for some that may not paint such a pretty picture. Reputation management is nothing new in search marketing- people have been doing it since the dawn of the Internet age. Somehow, Google advising it seems a bit unseemly, though, doesn’t it? Maybe they will publish some other blog posts to knock this one off the first page of the SERPs. After all, whose reputation should they be managing- yours and mine- or their own?
“We appreciate all the feedback from people who searched on our Caffeine sandbox.
Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.”
Well for all those concerned about page rank, don’t be. Matt Cutts made it clear that the objective is to change the engine under the hood but not to change the ranking philosophy.
“Caffeine is a fundamental re-architecting of how our indexing system works,” Cutts says. “It’s larger than a revamp. It’s more along the lines of a rewrite. And it’s really great. It gives us a lot more flexibility, a lot more power. The ability to index more documents. Indexing speeds – that is, how quickly you can put a document through our indexing system and make it searchable – is much much better.”