We knew it wouldn’t be long before Twitter came up with a new feature…Twitter Lists. But like all new features, users have to learn how to use them effectively, and more importantly, how to use them with a Twitter account in conjunction with your internet marketing plan.
So what exactly are Twitter Lists? Basically you create a Twitter List named whatever you like, “My Fave Tweeters” for example, and you can add people to those lists and make those lists visible or invisible. For example, if you create list named “People I Should Unfollow” you probably wouldn’t want to make that lists visible, and only you would be able to see that lists.
So how exactly does this benefit you or your potential customers? This is where the creativity begins to flow. Let’s say you own an online bookstore and you are promoting a new author. You can create a Twitter List named “Friends Who Would Love John Doe’s New Book”. Once you make that lists visible, people you add to the list, which should be tweeters who have bought books from you before or are interested in books, will be notified on their homepage.
Once they see they’ve been listed, they’ll be flattered and probably check out the new book on your website.
Another cool feature is the ability to use the url of that list in your internet marketing plans. Let’s say you wanted to let other people on your website know exactly who are on the “Love John Does’ New Book” list. You can copy the url of that list and include it into your webpage for another level of interaction. Usually people just use their Twitter urls to promote Twitter, but now there are more ways to use Twitter to promote your interest and more importantly, your business.
With the launch of Google Wave, marketers and online businesses have been wondering…will this new application change everything for me? Will it allow me to get closer to potential customers or make them harder to find. Will it expose hidden marketing agendas that have been effective, or will it cause a new wave to opportunities?
Our verdict? We believe Google Wave will allow marketers and businesses who are doing their own marketing, to work more effectively. The pros definitely outweigh the cons. For those of you who are just hearing about Google Wave, Google Wave is “a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, and social networking.” (Source: Wikipedia)
The main reason we believe The Wave is going to change marketing of the past to a new effective future is the implementation of cloud computing. Cloud computing allows for a laptop users to use applications and programs from a hub instead of having to download it to a computer. The idea here is the ability to take “real-time” to the next level. Marketers can utilize this real-time component to interact and communicate with customers in real time.
Just imagine, releasing a email offer that immediately allows customers to engage, communicate and ask others about an offer that they also received…and even ask you questions about the offer..in real-time. Something that email has yet to do.
Learning to utilize this powerful tool now by interacting with developers and testing the product out now is imperative to the success of any marketing campaign going forward.
·Include a compelling headline. “How to” headlines work great.
·You will be provided with a number of keywords. Please implement the words throughout the article and in the headline.
·We might ask you to write about “Choosing a Car Stereo” and you don’t even have a license. It’s okay to google for ideas. It’s not okay to cut & paste from other sources. Not even one sentence. If you use stuff that is already out there – make sure you launder the material well. Turn it around and use new words.
·Never repeat a sentence twice in the same article or even in a series of articles.
·You are writing for an internet audience so always keep in mind that youtube is a click away! Don’t go all New York Times and don’t use big words. Use simple, intimate style and share (or make up) your personal experience.
·Keep the paragraphs short and get to the point quickly.
·Try to maximize the use of bullets or numbers
·Although we are a marketing company, you should not try to advertise or promote any business in your writing. Keep it objective and deliver unbiased articles. When writing about Selling Gold for Cash don’t say “sell gold online, it’s better than sex.”
·But don’t be too negative as well.This is not investigative reporting so “don’t sell gold online – it’s a scam” wouldn’t work. Although you can definitely write “when selling gold online, watch out from unscrupulous businesses” and provide tips for safe transactions.
Also, please include a two sentence summary before each article and the main keywords you were using.
Keywords, keywords, what are keywords and what makes them so important? Actually, keywords are just like roads and traffic signs to your site and if your keywords look like New Jersey you’re in big trouble.
The importance of keywords is pretty simple: Use the wrong keywords and the only one that will be surfing your site is… you! But use the right keywords in your site and you’ll get huge amounts of traffic that you never thought you’d have.
You see, internet is all about searching. That’s the reason Google eliminated the address bar from its new browser. No one actually types in http://www.whatever.com. No. You just search “whatever” and you pick some result, usually from the top ten. So if your business deals with “whatever” you should make it your keyword.
But wait! It’s not that simple. There are millions and millions of sites who also use “whatever” as their keyword. So how can you maximize traffic and make sure that searchers ends up at your site?
Here’s how the magic is done: you need to manipulate the keywords and make them special. Use several variations of your keyword and you can get your fair share of traffic. For example, instead of just using “whatever” you can use “buy whatever” or “cheap whatever” or “where can I rent whatever?” so when people search that phrase, they will reach your site.
Let’s say you sell watches. Don’t make “watch” your keyword. You’ll be buried beneath millions of watch retailers and the dedicated fans of BayWatch. Try “buy watch online” or “discounted luxury watches” or “2010 brand watches” in order to get your share of the search pie.
Google Wave is a project announced by Google at the Google I/O conference on May 28, 2009 [see above video] It is a web application and computing platform designed to bring together e-mail, instant messaging, wiki, and social networking, with a strong collaborative focus, mixed with spellchecker and translator extensions, which are able to work in concert, in real-time. It is planned to be released later in 2009.
Choosing good SEO keywords is the key to promoting your website and reaching your target audience. Why? Because is the key to smart internet marketing success when competing with other online business that also focus on your targeted audience.
Before you start writing down keywords you should think like a normal person searching online. What would someone type into Google when looking for your product or services? Keeping that in mind here are a few tips to help you go find your keywords.
Brainstorm The first step is to brainstorm keyword ideas as they pop in your head and write them down. A good idea is to talk to other people and customers to get an idea of what they think of when looking for your product.
Use Online Tools Keyword search tools can be used to help you think out of the box. For example, if you type in “hat” these tools will give you top search terms that include the world “hat” including “red hat” or “nba hat”. The list can go on and on.
Start Picking After your research its time to choose some keywords by deciding which ones are going to provide you with the best return on your investment.
Analyze Now that you’ve chosen your keywords watch your analytics carefully to decide exactly which ones are reaching your online goals and change as needed.
If you feel overwhelmed by this process, it may be time to find a professional agency or freelancer that is well versed in SEO and can provide you with everything you need the first time around so you won’t have to change it later. That’s smart internet marketing.
Many companies hire internet marketing companies to set up their blogs, design their social media profiles, write a few articles and then the experience is over!
But what happens after everything is setup? How can you use smart internet marketing to promote your company blog and get readers interested in your brand? Here are 10 tips to put you on the right track.
1. Find some high ranking blogs, websites, and other sites and start exchanging links on blog roll.
2. Make sure you sign up for Google Analytics and track your web statistics
3. Submit your RSS feed and url to rss and blog directories as well as search engines
4. Comment on other blogs that are within your industry and that has an influence on their readers.
5. Post, post and post at least 3 to 5 times per week. Content is probably the number one reason a blog boost to number one.
6. Be polite by always responding to comments on your blog as well as thanking other bloggers who have linked to you. Also, always site where you got your story lead or content.
7. Don’t be afraid to interview other bloggers.
8. Use your blog to get media credentials
9. Get off the computer and network with your targeted audience. Add your blog address to your business card.
10. Promote your blog using social media networks.