The Notion of Promotion

September 27, 2012 Uncategorized No comments

If your company is known for hosting some of the best seminars in the city, or even throwing networking events that always turn out to be a smash, then something on the promotion side is getting done right. However, promoting events is no easy task, especially if your event or company doesn’t carry the weight of more well-known and established companies. How do you get started on online promotion? Three basic ways to get the word out about your company’s next event are writing a press release, posting on social media, and sending emails. Writing and distributing an optimized online press release is great for promoting an event, especially if Google picks up on it. The most well-known technique, promotion on social media lets you engage your company’s online followers and lets them be the first to know about event details. Lastly, sending out an email to a list of your company’s clients, friends, and associates is a good way to let people know about the event and to show them some appreciation. Combined with social media marketing, this can also be advantageous for word-of-mouth promotion.

Harnessing Video for SEO

September 19, 2012 Uncategorized No comments

With so many search engine optimization practices fading in and out, many people struggle to recognize an important player when developing an effective internet marketing strategy. The valuable practice of video marketing is great for SEO, especially if you are a smaller company looking to gain more exposure and attract a larger audience.
Why is video valuable to SEO? There are three main points for including videos as part of your long-term SEO plan. First, creating and posting videos offers the ability to optimize tags, associate keywords, and create links back to your website. Second, posting videos on websites like YouTube and Vimeo is a great way to generate a branding campaign. You can also embed those videos on your website or blog to create more relevant links. Lastly, videos can be fun and refreshing to create. They can help with figuring out the demographics your company is targeting and how to best reach them visually and interactively. A couple of great websites to create videos for your company are Anitmoto and Camtasia.

Determining Marketing Strategy

September 11, 2012 Ajax Union, Internet Marketing, internet marketing strategy, marketing, marketing company No comments

There are many opinions for creating the best internet marketing strategy to get your company’s name and services out there. There are also just as many platforms to engage users and spread information about your company. With an overwhelming number of options, which one is the best? That’s a question that can only be answered by what your goals are. Do you intend to get press coverage or would you rather boost your social media presence? Is it more important for your company to utilize search engine optimization or could you spend more money on advertisements?

Here are a few tips to think about when designing and implementing your marketing strategy:

Know you audience. Discover the target demographic that is most likely to spend money on your company’s products or services. Find out their interests, dislikes, and spending habits. This will help you learn how to better pitch your company to them.

Know your enemies. Keep an eye on competing companies and see what marketing strategies they are utilizing. Is it working for them? If it is, should you consider a similar strategy? If it’s not, probably steer clear.

Know your goals. The best place to start with any internet marketing campaign is to know where you would like you company to end up. Are you looking to create a large, one-time customer base, or are you looking to create returning customers?

Know your budget. Keep in mind a realistic budget to start out with and monitor the amount of money invested against the return on investment. Decide if it is reasonable to continue with a strategy, or if it would be more beneficial to put your money elsewhere.

Introducing the Smarty Pants of Social Media

September 3, 2012 Ajax Union, Learnist, social media No comments

With personal social media profiles driven by entertainment, fact-sharing, and gossip, what chance does learning have? After all, wasn’t the internet made for laugh-out-loud funny GIFs, customized memes, and #hashtagging your favorite trends? Well…maybe there were better intentions like an endless research tool, distribution of news, and business marketing.

If you’re looking for a social media site to get your nerd on, check out Learnist. Now accepting requests to become a member and some of the first content generators of the website, the learning board works in the same manner as Pinterest. Some of the main categories include art and design, education, music, politics, food and drinks, society and sports. Users simply create boards and pin topics of interest to share with one another. Another perk of the education-infused social media website is the iPhone and iPad apps, making it easy to use on the go. There’s even an animated video that explains the basis of the social learning website and how to use Learnist.

No Shame in Being Social

August 27, 2012 Ajax Union, ajax union marketing, online marketing strategy, Social Marketing, social media, social media marketing, twitter No comments

Whether you run an SEO company or a booming e-commerce site, there’s no shame in letting people know your company can be found on Facebook and Twitter and LinkedIn…and Instagram…and Youtube…and Google+… and the list can go on and on. No matter how many social media sites your company can be located on, making sure that the receiving end of your emails and press releases are aware and can easily find you is the most important aspect. Be sure to hyperlink!

So, what difference does it make? Simply put, it’s a great way of branding across multiple platforms that can all be connected and easily referenced. Even when connecting your company’s website to social media profiles and in-house blogs, you’re creating a firm and recognizable presence for your company. As an added plus for an internet marketing aspect, this will also boost SEO efforts through the created links to your company’s website.

Ajax Union Ranks Among Inc. 500 Best – #178 in Inc 5000 for 2012

August 22, 2012 Ajax Union, ajax union marketing No comments

Ajax Union is excited to announce that we’ve been ranked number 178 in Inc.’s top 500 fastest growing private companies in the United States. We’ve made it into a list where we are surrounded by other hundreds of other wonderful businesses and Top 500 alumni like Zappos, Pandora, and Clif Bar, to name a few. That’s some awesome companies to share this honor with.

We’ve worked hard at providing internet marketing for business who truly need it. From free webinars to customizing our plans to suit their needs, we make marketing accessible and easy to understand for all our clients. But don’t get us wrong, we have a lot of fun in our office too! It’s part of what has made us so successful; having a great core work ethic but a warm atmosphere where co-workers are also friends!

We are honored to be given such a high recognition, especially ranking as number 12 in New York City, and are looking forward to an even more successful future. We will continue to provide the best internet marketing strategies and services available enabling businesses to succeed online.

Check out an upcoming Facebook/LinkedIn seminar presented by Ajax Union on October 23, 2012!

Check out Inc. Magazine’s list online!

Test Your Press Release Knowledge

August 20, 2012 Business PR, Press Release Writing No comments

Whether you are on the writing or the receiving end of press release distribution, the rules and guidelines for press releases are incredibly important, especially for online marketing strategies. For instance, did you know that placing the word “embargo” with a specified date for publication on a press release is almost a definite way to have the release disregarded by reporters? Sending out press releases for business marketing is a great way to get coverage on newsworthy events happening with your company. However, sending out poorly written press releases, or sending out too few releases are also big mistakes to avoid when trying to market your business and grab a reporter’s attention.

To find out more about the dos and don’ts of press release writing and distribution, check out Inc. Magazine’s “Perfect Press Release Quiz.”

The Value of Video

August 17, 2012 Ajax Union, ajax union marketing, social media, social media marketing, video marketing, vimeo, Youtube No comments

The ways in which people consume information is constantly evolving, especially as the internet becomes more accessible and more mobile. Nearly anywhere with service, a smartphone or tablet is capable of downloading and playing a video from YouTube or Vimeo. So, what does this mean for internet marketing strategies? It means that business marketing must get more visual and more mobile as well.

Utilizing websites such as YouTube and Vimeo to broadcast information about your company is a great way to stimulate and captivate potential or returning clients. In addition to posting on social websites, having a video section as part of your company’s website allows people to get a better feel for what your service or products you are offering. Videos can be formal, promotional, and informational to appease the more rigorous and professional marketing aspects. Or, videos can be creative and original to showcase the kind of talent you have working at your company. This partially depends on the image of your company and how you would like to brand yourself to others. When planning an online marketing strategy, three aspects to think about are campaign, content, and call to action. Either way, video marketing is a valuable asset that is not disappearing any time soon.

Tweet Your Way to Better Writing

August 16, 2012 online marketing strategy, social media marketing, tweets, twitter No comments

When Twitter first began, the idea that 140 characters was all you had to work with for effectively communicating with your followers seemed almost too far-fetched to catch on. Luckily, the micro-blogging social media site has proven that not only can messages be simple and short, they can be just as informative, provocative, motivational, etc… The list of what a tweet can be is never-ending, and the ways in which Twitter has created better writers and more effective communicators is quite an accomplishment.  When putting together an online marketing strategy, integrating Twitter has become extremely important. Below are three ways Twitter raises the bar on quick and direct communication.

Vocabulary – Finding just the right amount of descriptiveness in a shorter or more unique word can make or break whether your tweet is attention grabbing.

Crafting – The type of information you are tweeting determines how you will craft that message to make it stand out above the rest. Using various techniques and angles to hook the follower makes you more creative when pumping out those tweets.

Editing – The limited space provided by only allowing 140 characters, which includes spaces, numbers, and symbols, forces you to be selective with your words and information. Writing more concisely for twitter makes you an overall better writer for long-form pieces as well.

As part of your internet marketing strategy, Twitter plays a great role for communicating and keeping your business an industry relevant resource.

The Benefits of Blogging

August 15, 2012 Blogging for Internet Marketing, BloggingTips, marketing, online marketing, online marketing strategy, Uncategorized No comments

 

What is the importance of a blog for your online marketing strategy? There are several reasons to create and host a blog for your business. Aside from SEO, when utilized correctly hosting a blog can help boost your rankings, but it can also create an informed fan base for your business too. Here are three reasons a blog is beneficial to you and your business.

- Blogs that are updated regularly with fresh content can be utilized to create links to your business website. They can also be used to create keyword-rich content. Producing new content through a blog is beneficial to you website, which may not need to have content changed quite as often.

- Maintaining a blog allows you to casually inform potential customers and clients of new products or services, up-and-coming industry trends, and promotional sales and giveaways.

- Linking your business blog to your website is a must, and linking your blog to your social media outlets is a just as important. Creating social media links makes it easier for your followers on Facebook and Twitter to read the fresh content produced on your blog and keep informed about your business and industry.

Lastly, creating a blog as part of an online marketing strategy is simple enough and there are a variety of  blog hosting websites that make the setup and maintenance even easier.

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