If your company is known for hosting some of the best seminars in the city, or even throwing networking events that always turn out to be a smash, then something on the promotion side is getting done right. However, promoting events is no easy task, especially if your event or company doesn’t carry the weight of more well-known and established companies. How do you get started on online promotion? Three basic ways to get the word out about your company’s next event are writing a press release, posting on social media, and sending emails. Writing and distributing an optimized online press release is great for promoting an event, especially if Google picks up on it. The most well-known technique, promotion on social media lets you engage your company’s online followers and lets them be the first to know about event details. Lastly, sending out an email to a list of your company’s clients, friends, and associates is a good way to let people know about the event and to show them some appreciation. Combined with social media marketing, this can also be advantageous for word-of-mouth promotion.
With so many search engine optimization practices fading in and out, many people struggle to recognize an important player when developing an effective internet marketing strategy. The valuable practice of video marketing is great for SEO, especially if you are a smaller company looking to gain more exposure and attract a larger audience.
Why is video valuable to SEO? There are three main points for including videos as part of your long-term SEO plan. First, creating and posting videos offers the ability to optimize tags, associate keywords, and create links back to your website. Second, posting videos on websites like YouTube and Vimeo is a great way to generate a branding campaign. You can also embed those videos on your website or blog to create more relevant links. Lastly, videos can be fun and refreshing to create. They can help with figuring out the demographics your company is targeting and how to best reach them visually and interactively. A couple of great websites to create videos for your company are Anitmoto and Camtasia.
There are many opinions for creating the best internet marketing strategy to get your company’s name and services out there. There are also just as many platforms to engage users and spread information about your company. With an overwhelming number of options, which one is the best? That’s a question that can only be answered by what your goals are. Do you intend to get press coverage or would you rather boost your social media presence? Is it more important for your company to utilize search engine optimization or could you spend more money on advertisements?
Here are a few tips to think about when designing and implementing your marketing strategy:
Know you audience. Discover the target demographic that is most likely to spend money on your company’s products or services. Find out their interests, dislikes, and spending habits. This will help you learn how to better pitch your company to them.
Know your enemies. Keep an eye on competing companies and see what marketing strategies they are utilizing. Is it working for them? If it is, should you consider a similar strategy? If it’s not, probably steer clear.
Know your goals. The best place to start with any internet marketing campaign is to know where you would like you company to end up. Are you looking to create a large, one-time customer base, or are you looking to create returning customers?
Know your budget. Keep in mind a realistic budget to start out with and monitor the amount of money invested against the return on investment. Decide if it is reasonable to continue with a strategy, or if it would be more beneficial to put your money elsewhere.
Ajax Union is excited to announce that we’ve been ranked number 178 in Inc.’s top 500 fastest growing private companies in the United States. We’ve made it into a list where we are surrounded by other hundreds of other wonderful businesses and Top 500 alumni like Zappos, Pandora, and Clif Bar, to name a few. That’s some awesome companies to share this honor with.
We’ve worked hard at providing internet marketing for business who truly need it. From free webinars to customizing our plans to suit their needs, we make marketing accessible and easy to understand for all our clients. But don’t get us wrong, we have a lot of fun in our office too! It’s part of what has made us so successful; having a great core work ethic but a warm atmosphere where co-workers are also friends!
Check out an upcoming Facebook/LinkedIn seminar presented by Ajax Union on October 23, 2012!
Check out Inc. Magazine’s list online!
Whether you are on the writing or the receiving end of press release distribution, the rules and guidelines for press releases are incredibly important, especially for online marketing strategies. For instance, did you know that placing the word “embargo” with a specified date for publication on a press release is almost a definite way to have the release disregarded by reporters? Sending out press releases for business marketing is a great way to get coverage on newsworthy events happening with your company. However, sending out poorly written press releases, or sending out too few releases are also big mistakes to avoid when trying to market your business and grab a reporter’s attention.
To find out more about the dos and don’ts of press release writing and distribution, check out Inc. Magazine’s “Perfect Press Release Quiz.”