Like with other forms of marketing, Internet marketing has its own rules and codes of conduct on what a person is allowed to do to market themselves on the Internet. Search engines use a very complex and strict set of algorithms and rules that look at each website and decide whether or not the site is following the rules. If not, they can be thrown to bottom of the list, or worse, can be de-listed entirely. To assist you in your efforts to become the next big thing on the Internet, here is a list of DOs and DON’Ts of Search Engine Optimization:
- DO use keywords associated with your services and/or products to increase your page ranking.
- DON’T keyword stuff; meaning do not put too many keywords into a single webpage (2-3 is enough per 100 words) or search engines will lower your ranking.
- DO link to specific pages on your website. If you run a blog – and you should – mention certain products/services and link to those specific pages.
- DON’T link to the wrong pages; be sure to check if your links are working properly.
These are but a number of SEO tips to keep in mind but if you want more in-depth information, contact an Internet marketing company.
When businesses think about online marketing, the goal in mind is to increase traffic online. But what about offline? It may seem rare, but people still interact and converse with people outside the web. Businesses should attract just as much buzz for offline chatter. Research shows that in 15% of conversations about products and 23% about services, someone references the Internet as a source.
Keep in mind you cannot measure how effective an online campaign is. Many get caught up in clicks, conversation rates, and re-tweets. But offline, word of mouth still has an impact. How can you increase offline buzz? Start by creating content that is worthy of conversation. People talk about content that is funny, surprising, or exciting. They only share what they deem is worthy of being shared.
Not everything in life boils down to location. Timing is also a key factor. Post content when people are most likely to be online. On weekdays, that time is between 8 a.m. and 10 a.m. Content should be easy and useful to find. In such a fast paced, media driven world, people want to access information as quickly as possible. Lastly, design your site with brand advocates in mind –the people who return to your site regularly.
As a domain owner, one day you are going to eventually be interested in featured guest bloggers. Guest bloggers breathe some new life into your site. People get used to your writing and they might love it, but it doesn’t hurt to get some fresh opinions ion there to stir up discussion, sharing of the posts, and debate. That’s just as useful for getting attention to your site as anything else for internet marketing. But when you select guest bloggers you have to be picky, and you should follow the same strict quality control for when you submit requests for guest blogging on other people’s sites.
The first thing you should always be wary of is proper grammar in the outreach email. If they took the time to look over their work they should be able to find all potential errors and fix them before hitting “Send.” Also, if the grammar is poor then it’s a sign the content, too, will need heavy editing.
All emails requesting an opportunity to guest blog should acknowledge these few things:
- That the writer requesting the opportunity is familiar with the blog and its format, either by mentioning a specific post or an overall aspect of the blog.
- Have a list of potential topics to cover and suggestions. You don’t go for an interview empty-handed, so don’t request permission to work for a site without some material in the form of examples or abstracts.
- What the writer can offer the site owner in return. Favors are always appreciated.
These will help you get the most out of guest blogging and help you with your online presence and overall internet marketing strategy.
Simply put, it is yet another way for a business and/or a website to advertise themselves and whatever services/products they offer. Of course, there are other routes a business can go to advertise, namely TV and ads in newspapers. But the thing about marketing online is that you will be reaching a wider and more diverse audience than you would if you were to go the more traditional route. Pretty much everyone has a computer and spends a lot of time on the Internet; also, with the almost exponentially increase of smartphone users you will be able to reach them while they are out and about.
Internet marketing is more flexible than advertising either on TV or in newspapers. With Internet ads, you can change them on the fly to optimize the audience you are hoping to reach or to update customers on new developments with your products and services. That is not even remotely possible with traditional methods of marketing. Once the TV spot is run or the ad is run that is it; it is out in the open now and you cannot take it back. You get a lot more out of internet marketing with about the same budget plus the added flexibility.
For more information, contact an online marketing company today.
Businesses so often focus on the current generation of consumers, they forget that they need to focus on the upcoming generation of consumers; teenagers. While teens do shop on their own, they aren’t making their own income to spend as freely as adults do and often the money they are spending currently, came from mom and dad. But it is still important to look at who they are now because it will determine the kind of consumer they are when they get older.
Taking a look at how they communicate, 93% of them use email. That same percentage is also how many use their phone, counting texting and talking. 90% of them use Facebook regularly, 74% use YouTube and 47% use Skype. It is interesting to see how both email and Facebook are very close to each other, in terms of the amount of time they spend on each throughout the day.
So what does all this mean for you as a company? It means using Facebook as a way to reach the younger generation. You can do this by creating a company page and broadcasting new products, giveaways, photos and more. You might also want to look at e-mail marketing, to get in touch with those who are constantly using that as a way to communicate.
By now every business should have a Facebook page. But do you know about all the clever tips and tricks to not only make your page better, but to increase your social reach? Here are some helpful hints to make the most out of Facebook.
- Target posts by location and language. Is your business international? Do you want to only target a specific part of the country? Before you upload a post, click the “Public” icon and select “Target by: Location/Language.”
- Highlight particular posts to the top of your profile. You can pin a post by clicking the “Pencil” icon and select “Pin to Top.” It will stay at the top for a week or until you pin another post. You can also unpin a post from the top as well by clicking the same “Pencil”.
- Reposition photos to make your timeline more visibly attractive. Just click the “Pencil” icon and click the “Reposition Photo” option.
- Share other pages on your timeline. Sharing is caring! If you see another page you feel your fans will enjoy, share them by hitting the “Cog” icon on the top-right.
- Create polls to engage fans. To create, click on “Event,” and then “Milestone+” in the status box on the top-left of your profile. Choose “Question.” Choose from either open-ended questions or provide answers for your fans to choose from.
Making your company one of the highest ranking for a variety of keywords is not going to happen over night. What’s more, the ever evolving nature of Google and other search engine’s guidelines for making a site rank higher means that the focus is less and less simply based on linked keywords.
These days content comes first and giving information that is engaging and relevant to a person browsing the web is going to help you more than all the keywords in the world.
Obviously this is a plot that develops over time. Writing the best article in history is not going to immediately change your rankings but by simply keeping your SEO company informed of relevant developments in your business you can become a force to be reckoned with.
Keeping the writers at your internet marketing agency informed can help make the content on your sites far more relevant to readers. As those readers show up search engines recognize you more and more. The writers at a company like Ajax Union are versatile and able to stretch information into compelling blog posts but the more guidance they receive the better the content they generate. The better the content writers are generating the better it works for you.