It used to be, just a few short years ago, that article writing was saved mainly for print publications. This was based on the notion that the internet age had too short attention spans to read anything 400 words and above. With the advent of sites like About.com and other long form “how-to” sites, the article has made the jump from print to the internet world, and it’s a great way to help promote your business and positively influence your SEO.
Take a topic that is relevant to your business, a topic people are curious about, and write a short how to, tutorial, or explanation. Make these articles about 400 words or more. If you’re a baking supply store, write about how you should measure ingredients by weight instead of by their volume (oz. vs cup.) Don’t include the name of your business, your website, or any links. Use your keywords liberally but don’t force them.
Choosing keywords for your business is important, but you don’t want to just pick a vast amount that doesn’t allow you to focus properly. You don’t want to pull keywords from everything you sell, or break up your services into too many different keywords. You want to have a focused list so that you can work on building around each without spreading yourself out thin.
One great way to get a hold on keywords is to include your local area within it. If you are a tax lawyer in New Jersey, you might want to include “New Jersey” in a couple of keywords. It may be hard to rank against all the other tax layers in the nation with a generic keyword, but you’ll probably rank higher and find more of the clients you are looking for if you include your locality.
You never want to keyword stuff, of course. Especially with the newest updates to Google, that will be caught right away and seen as “black hat SEO” which can get you, among other things, de-indexed from Google.
Always keep keywords in mind, constantly track how they are performing and always consider changes and improvements!
People have been asking this question for over two years. “Is the blog tour dead?” To answer this we first need to know what a blog tour is. Basically, a person such as an author, celebrity, or business professional seeks out other high traffic and quality blogs to either do guest posts or an interview. It’s like a book store tour only you never have to leave your sofa.
The answer to “is it dead?” is: absolutely not. This comes with the caveat that you know your audience and you know your niche. You need to have a list of blogs that are getting high traffic that would be interested in your topic. If you’re a financial expert you don’t want to be interviewed on a baking blog and chances are they’d turn you down anyway.
The blogs you choose need to have a following, good quality content, a high SEO ranking, and something else: you. You need to bring something to the table. This is for all intents and purposes a partnership. You have to have something to offer the readers of that blog. If you just rehash old information or do it in a boring way, no one is going to want to host your blog tour.
Do your research, have something to say, and know where to go and you can have a successful blog tour.
The interaction of online material is fascinating. You can almost think of online content like stars in a galaxy. Some burn slow and dim, some burn bright very quickly and fade fast, and others burn bright and can still be seen light years after their cycle. It all has to do with their composition and their surroundings. Now, in terms of SEO, what does this mean?
Well, for one, have you every found a site with valuable information but it just doesn’t rank? Or a site that hits the hot spot fast in Google but quickly falls down below the fold after the first day or so? This could be because of the way the links and the network interact with the post. For example, you can get a site to rank well temporarily simply by sharing it strongly with social networks and media sites, and by getting conversation started. If it’s shared by influential people it can get higher ranks for a limited time.
However, it won’t stay there for long unless there are authoritative links. Keywords can be used many ways. You need external links and links to root domains. Sometimes partial match is more effective than exact match queries now, and a lot has to do with content rather than anchor text. Overall, relevance is important, but it must still feel natural, not keyword stuffed or forced. Branding and authority to links also configures in, sometimes more so than absolute relevance.
Essentially, your SEO content should be written as if you know what you’re talking about and you must appear to have a viable amount of authority and clout.