Businesses so often focus on the current generation of consumers, they forget that they need to focus on the upcoming generation of consumers; teenagers. While teens do shop on their own, they aren’t making their own income to spend as freely as adults do and often the money they are spending currently, came from mom and dad. But it is still important to look at who they are now because it will determine the kind of consumer they are when they get older.
Taking a look at how they communicate, 93% of them use email. That same percentage is also how many use their phone, counting texting and talking. 90% of them use Facebook regularly, 74% use YouTube and 47% use Skype. It is interesting to see how both email and Facebook are very close to each other, in terms of the amount of time they spend on each throughout the day.
So what does all this mean for you as a company? It means using Facebook as a way to reach the younger generation. You can do this by creating a company page and broadcasting new products, giveaways, photos and more. You might also want to look at e-mail marketing, to get in touch with those who are constantly using that as a way to communicate.