Done any Googling lately? If so, you might have noticed a subtle change amid your search results — the Pay-Per-Click search engine marketing advertisements, normally known as “Sponsored Listings,” are now labeled as “Ads.”
It’s short, it’s punchy, it’s vaguely hip. But what will the new “Ads” label mean for PPC advertising? Good things, apparently. Search Engine Agency reported that CTR (Click Through Rates) have jumped 11.4% since the switch. Nice.
Why would “Ads” inspire more clicks than “Sponsored Listings”? It’s hard to define exactly, but “Ads” just sounds better. The word “sponsored” has always had awkward connotations — as in, “And now a word from our sponsors…” — and we’re glad to see Google moving in a different direction.
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