If you’re just getting into the online marketing game, Twitter can be especially daunting. It doesn’t work like Facebook; you can’t just add people and expect to look cool. In fact it’s just the opposite — to get people to follow you, it helps if you have fewer followers. So is becoming successful at Twitter a catch-22?
Not really. The key is to keep your tweets relevant and engaging. No one cares what you had for breakfast, unless it was at the Ritz Carlton as a result of the small business conference you were invited to because you’re a leader in the internet marketing business. Keep tweets to the point, try to be funny, and if all else fails, just retweet the headlines that you’re reading. Chances are some people aren’t up with the latest, don’t read that newspaper, and aren’t informed about it — the faster and more clever you can be about interpreting that news the better your chances of gaining followers.
Consistency is another factor. Try tweeting at least a few times a day. And if you want to quickly build a following, search for people who are in your field, in our case online marketing. Follow them, and chances are they’ll follow back. At this rate, in a few weeks you’ll feel pretty comfortable on Twitter.
If you are perplexed by search engine optimization (SEO), but realize that search engine marketing it is a vital tool for your business’ success, you need to hire internet marketing experts to create SEO benefits while you avail yourself of Google guidance.
Ajax Union upholds a better business model that includes complete transparency and flexibility and no contracts. Ajax Union’s strategy is simple and effective: become experts in your field and then use that knowledge to formulate successful SEO marketing campaigns that provide measured results.
While Ajax Union learns about your business, you should become well-versed in the world of Google SEO. In order to better understand the services you are being offered, you need to first understand basic principles, such how Google works, what SEO entails, and how Google may best serve your business. For example, the strategy used for a big business may not benefit a small business. You may not want your business to be the first result that appears when a keyword is searched, it may better suit your business needs to be listed further down on the page. Understanding online strategies may give you a clearer insight into how Ajax Union’s online marketing strategy works and why it is successful.
For more information on Ajax Union and online marketing, visit AjaxUnion.com.