Reputation management is no joke considering the amount of damage that can be done online with just one little post or a scathing review. However, cleaning up a bad reputation can be a little more tedious for an online marketing strategy, but have no fear because it can be done. Fortunately, there are a variety of ways to boost your positive reputation through online marketing strategies and social media. One way is to ask for reviews on some of the popular review sites, such as Yelp! and Google+. Ask for endorsements from new satisfied customers, but also reach out to former customers that you know were satisfied with your services. A second way to boost reputation management is to cater your online marketing strategy to include online public relations. Write press releases that are optimized for search engines, but also inform readers of exciting and newsworthy happenings at your company. This will help with SEO efforts, but it will also give you a chance to give your company an online makeover and separate yourself from previous negative reviews.
Tag Archive for Online Marketing
Whether you are on the writing or the receiving end of press release distribution, the rules and guidelines for press releases are incredibly important, especially for online marketing strategies. For instance, did you know that placing the word “embargo” with a specified date for publication on a press release is almost a definite way to have the release disregarded by reporters? Sending out press releases for business marketing is a great way to get coverage on newsworthy events happening with your company. However, sending out poorly written press releases, or sending out too few releases are also big mistakes to avoid when trying to market your business and grab a reporter’s attention.
To find out more about the dos and don’ts of press release writing and distribution, check out Inc. Magazine’s “Perfect Press Release Quiz.”
The importance of Search Engine Optimization and boosting your Google ranking to help promote your business is becoming more publicly aware as we progress further into the technological age. Business owners and entrepreneurs are seeking help from internet marketing companies to give their business the best branding and reviews possible online. For many consumers choosing to shop from home, the reviews of an e-commerce company on websites like www.ResellerRatings.com are, in many cases, the determining factor for gaining new and returning customers. Negative reviews are too often the tell-tale sign that a company might not be as prosperous as they would like to be.
When relying on e-commerce as your livelihood, why leave it in the words and ratings of others? A great option for boosting your company’s product offerings and website in search engines, SEO content on your e-commerce site can make the boost happen. With higher rankings on Google, higher traffic to your website undoubtedly opens more opportunities to build-up that new customer base. SEO and internet marketing can help in other off-site ways too. Using social media and blogging to reach out to consumers can also bring new and returning customers to the website.
So, when e-commerce is your business, make it an internet marketing expert’s business to help you climb the search engine ranks.
When businesses think about online marketing, the goal in mind is to increase traffic online. But what about offline? It may seem rare, but people still interact and converse with people outside the web. Businesses should attract just as much buzz for offline chatter. Research shows that in 15% of conversations about products and 23% about services, someone references the Internet as a source.
Keep in mind you cannot measure how effective an online campaign is. Many get caught up in clicks, conversation rates, and re-tweets. But offline, word of mouth still has an impact. How can you increase offline buzz? Start by creating content that is worthy of conversation. People talk about content that is funny, surprising, or exciting. They only share what they deem is worthy of being shared.
Not everything in life boils down to location. Timing is also a key factor. Post content when people are most likely to be online. On weekdays, that time is between 8 a.m. and 10 a.m. Content should be easy and useful to find. In such a fast paced, media driven world, people want to access information as quickly as possible. Lastly, design your site with brand advocates in mind –the people who return to your site regularly.
It used to be, just a few short years ago, that article writing was saved mainly for print publications. This was based on the notion that the internet age had too short attention spans to read anything 400 words and above. With the advent of sites like About.com and other long form “how-to” sites, the article has made the jump from print to the internet world, and it’s a great way to help promote your business and positively influence your SEO.
Take a topic that is relevant to your business, a topic people are curious about, and write a short how to, tutorial, or explanation. Make these articles about 400 words or more. If you’re a baking supply store, write about how you should measure ingredients by weight instead of by their volume (oz. vs cup.) Don’t include the name of your business, your website, or any links. Use your keywords liberally but don’t force them.
Often when it comes to online marketing, you hear a lot about how duplicate content can hurt you, rather than help. And you might feel like you need to be worried and constantly on top of avoiding it. But it’s actually much easier to manage than you may think. It takes less real concentration and more just understanding where your content is coming from.
So, you write up a description for a page of your website. It has to do with the kind of products you sell and the deals you offer. While that information is perfect as it is and it sounds like a good idea to just copy and paste it on to other pages or even your about page of your blog, it can really hurt you. So what you’ll want to do is take that information and give it a twist. Write it up in a new light, see what you can do to make the content more unique.
It is also important that you never directly copy information from other websites when writing about certain topics. Attributing a quote is just fine, but it’ll be bad for your reputation if it looks like your blogging content is plagiarized.