Online Marketing | Online Marketing Blog by Ajax Union

SOPA Blackout and Online Marketing

The SOPA blackout its coming! As I am sure you have heard, in an unprecedented move, major web institutions such as Wikipedia and Reddit will completely blackout in protest of the proposed SOPA Bill. Now, what does this mean for your online marketing? It means that the SOPA blackout will be a hugely trending news item and as such should be utilized by your company.

This blackout is a big deal; in the history of the Internet, there has never been a cohesive movement aimed to effectively shut it down for a period of time. One key strategy for search engine marketing is to identify trending topics and incorporate them into your SEO outreach. Utilizing such targeted keywords means that when someone searches a popular term, the search engine will possibly recognize your post as an applicable search result. This does not necessarily mean that you will be on the first page of Google, but it nonetheless improves your ranking and gives you a stranger Internet presence.

You should set up Google Alerts to find out what is trending; this way, you will be able to relate your content to certain trending topics. For more information on online marketing, visit the Ajax Union homepage.

Online Marketing, Search Engine Marketing

Online Marketing Trends for 2012: The Age of Smartphones

Many so-called experts are already making predictions for what path online marketing which choose in the new year. Everyone seems to agree that the biggest trend for 2012 and online marketing will be smartphones and mobile marketing. In 2011 there were 5.3 billion mobile subscriptions! Mobile ad spending is predicted to jump to $20.6 billion by 2015. If that isn’t a clear indicator, maybe you should reevaluate your marketing strategy all together.

Within a few years, it’ll be rare to find anyone without a smartphone. It’s nearly impossible to even purchase a standard flip-phone anymore. (The only ones offered are those cheap pay-as-you-go models.) Users will be seeking easy to navigate websites and shopping apps. The biggest way to boost revenue this year is to create a mobile version of your site, if you haven’t already. Likewise, also considering an app development. Developing an app is a great way to reach your target audience and provide them with an easy way to access your information and products.

Almost 23% of the mobile population will turn to smartphones. Can you afford not to include them in your marketing strategies? It’s not all just about ranking on Google anymore. It’s about knowing how your key audience receives the majority of their data and tapping into that.

Online Marketing

Twitter Tips for Those New to Online Marketing

December 29th, 2011 | Posted by ajaxadmin in Ajax Union - (0 Comments)

If you’re just getting into the online marketing game, Twitter can be especially daunting. It doesn’t work like Facebook; you can’t just add people and expect to look cool. In fact it’s just the opposite — to get people to follow you, it helps if you have fewer followers. So is becoming successful at Twitter a catch-22?

Not really. The key is to keep your tweets relevant and engaging. No one cares what you had for breakfast, unless it was at the Ritz Carlton as a result of the small business conference you were invited to because you’re a leader in the internet marketing business. Keep tweets to the point, try to be funny, and if all else fails, just retweet the headlines that you’re reading. Chances are some people aren’t up with the latest, don’t read that newspaper, and aren’t informed about it — the faster and more clever you can be about interpreting that news the better your chances of gaining followers.

Consistency is another factor. Try tweeting at least a few times a day. And if you want to quickly build a following, search for people who are in your field, in our case online marketing. Follow them, and chances are they’ll follow back. At this rate, in a few weeks you’ll feel pretty comfortable on Twitter.

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The Internet and You

The Internet: many of us have heard of it, but few know what it is. The fact that you are reading this right now is a positive sign. Let’s go over some internet basics.

The internet was invented by Bill Gates and Al Gore sometime in the 1980s. Back then Gates and Gore were just two Silicon Valley nerds who communicated on calculators tied together with copper wire (called the “copperlator”). Advancement in calculator technology led to the first computer, which Gore dreamed about and then built. Some years (and a lot of copper wire) later the internet evolved into what it is today.

Today the internet is a shopping mall, a black market, a way crazy people can espouse their views, and a source of confusion and frustration for the elderly.

But what does this mean for you and your business?

Current economic trends have probably led to the closing of any shopping malls or stores in your area. If you want to sell anything you will need to utilize online marketing. Not to pressure you, but everybody is doing it. If you don’t utilize search engine marketing your business is liable to go the way of the stores that use to exist where you live.

Al Gore would be thrilled, had he lived to see this day.

Online Marketing, Search Engine Marketing

Get Internet Marketing Tips from AjaxUnion.com

Ajax Union’s homepage got a makeover and it is looking good! The online marketing company understands the importance of keeping your website fresh, and the homepage’s new design makes AjaxUnion.com even easier to navigate and offers even more detailed information about what really goes on at the SEO company.

If you are still unsure what Ajax Union’s search engine marketing strategies may do to benefit your business, check out the Case Studies page at AjaxUnion.com. There, you will be able to examine the proof of Ajax Union’s knowledge and how it has exponentially increased internet traffic for a variety of different businesses. These companies have personally benefited from Ajax Union’s focus on internet marketing for small-to-medium size businesses.

For example, in today’s market, the undeniable truth is that you need a strong Internet presence in order to survive as well as thrive. Although it may seem as easy as creating a Facebook page for your company, it is not that simple. Ajax Union provides different online marketing plans to meet your e-commerce needs and generate targeted internet trafficking. The AnewB Search Engine Marketing Plan is the most popular option, but another plan may better fit your online business goals.

Visit the homepage to get a free consultation.

Internet marketing tips, Online Marketing, Search Engine Marketing, SEO Company

Learn About Online Marketing Strategies

If you are perplexed by search engine optimization (SEO), but realize that search engine marketing it is a vital tool for your business’ success, you need to hire internet marketing experts to create SEO benefits while you avail yourself of Google guidance.

Ajax Union upholds a better business model that includes complete transparency and flexibility and no contracts. Ajax Union’s strategy is simple and effective: become experts in your field and then use that knowledge to formulate successful SEO marketing campaigns that provide measured results.

While Ajax Union learns about your business, you should become well-versed in the world of Google SEO. In order to better understand the services you are being offered, you need to first understand basic principles, such how Google works, what SEO entails, and how Google may best serve your business. For example, the strategy used for a big business may not benefit a small business. You may not want your business to be the first result that appears when a keyword is searched, it may better suit your business needs to be listed further down on the page. Understanding online strategies may give you a clearer insight into how Ajax Union’s online marketing strategy works and why it is successful.

For more information on Ajax Union and online marketing, visit AjaxUnion.com.

internet marketing experts, Online Marketing, Search Engine Marketing

Lifting the Veil of Online Marketing

August 31st, 2011 | Posted by EricM in Uncategorized - (0 Comments)

Many small business owners feel that e-commerce is a battle among giants, when in actuality it is the small businesses which power the motor of e-commerce. There is no business too new or too small to become involved in Online Marketing. With a bit of information, and a bit of capital, any business can have success marketing online. The biggest misconception in the business world is that a business cannot benefit from being online.

The name of the game for any business marketing itself online is exposure. Start a blog to get information about yourself out there. Make sure your blog contains keywords to make it easy for customers to find you. These are the exact same thing the large Internet Marketing Companies are doing, and you can do them too, as a small business owner. You can blog about any aspect of your business; you just have to do something!

Once small business owners demystify online marketing they tend to have everything they need at their fingertips and can’t wait to hop right in. Ajax Union can help business big and small with SEO, SEM, Blogging, and other online marketing tools that yield results, fast!

Internet Marketing Companies, Online Marketing

Combine Keywords With Quality Content

While we spend much of our time on this blog discussing the importance of finding the best keywords and focusing your company on ensuring that each page of data includes several when it comes to the internet you simply can not beat content. Sure SEO is all about finding the best search terms and maximizing their usage but doing so in a way that seems clunky and not engaging can turn into an embarrassment for you and your company.

Google, always attempting to be ahead of web search meddling, has updated their search algorithm to ensure that online marketing companies are not generating traffic through less than stellar content. In fact if you are just overloading posts with keywords Google’s algorithm will actually actively downgrade your site. This is why as important as generating content is, quality always has to be on your mind.

A great solution is of course having actual writers generate content that is creative, dynamic and personal. This is the sort of content that is known to turn heads and hold page views on the internet. In all this ensures a mutually beneficial relationship between reader and content generator. A relationship far more likely to result in sales and positive feedback that can help fuel a business organically on the web.

Actual writers generating original content is just one of the many services offered by Ajax Union’s AnewB Plan.

keywords, Online Marketing, seo

Christina Aguilera Leaked Photos: A Case for PR Online Marketing

December 9th, 2010 | Posted by AjaxBlogging in online marketing - (0 Comments)

Welp, the genie is out the bottle. The internet is ablaze with news of the Christina Aguilera leaked photos — the result of an alleged hacking on the starlet’s computer. Ajax Union handles situations like these, on a smaller scale, for our PR online marketing plans on a regular basis.

To remove undesired pics from Google Images, our PR staff pursues one of two plans of action:

We contact the owner of the site hosting the image and request that it be removed.
We push the image down on Google Images by uploading pics of our own with strategic file names, titles, and captions.

Sometimes, we even do both. So next time you feel yourself facing a Christina Aguilera-type debacle, remember our search engine agency. You can visit us online at www.AjaxUnion.com, or give us a call at 1-800-594-0444.

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The DecorMyEyes Debacle: PR’s Role in Business Marketing

December 8th, 2010 | Posted by AjaxBlogging in business marketing - (0 Comments)

Even those outside of the online marketing community were waxing SEO and such last week, when The New York Times (perhaps you’ve heard of it?) published an article about DecorMyEyes, an online eyeglasses retailer based in Brooklyn with a reputation for gnarly customer service.

Knockoff products? Sure. Fraudulent charges? Uh-huh. Threats and harassment? Yessir. And all over luxury eyewear.

Understandably, consumer review websites doth overflow with warnings and complaints re: DecorMyEyes. Bad for business, right?

Maybe not. In the article, the owner of DecorMyEyes, Vitaly Borker, explained the NYT that his company was actually benefiting from the negative press, as it was pushing his name up on Google. It’s like the SEO version of that old expression — “There’s no such thing as bad publicity.”

Like every part of the Google algorithm, whether or not the search engine factors in customer feedback into their rankings is rather mysterious, although the industry consensus is, um, probably not.

Still, Borker’s evil plan would only work for shoppers searching for keywords alone; run the company name through a search engine, and the results page practically explodes with DO NOT SHOP-aganda.

In response to the article, Google has penalized DecorMyEyes and resolved to investigate similar issues. Google reps reported the site was the exception, not the rule, in such matters. Borker was also arrested post-article, by the way, for fraud.

The moral of the story? For consumers, thou shalt Google the name of any company you’re (err, thou art) considering doing business with. And for search engine marketing folks — as usual – it’s always good to stay above board.

business marketing, DecorMyEyes, Internet Advertising Services, Internet Marketing Company, Online Marketing, Search Engine Agency, Search Engine Marketing, SEO Company, SEO NY, Vitaly Borker