Tag Archive for press releases

SEO Company Woes: Help, My Business Has a Negative Review Online!

November 22, 2010 Business PR, reputation management, seo company No comments

seo company

Whoever said “There’s no such thing as bad publicity” obviously never met Yelp. Or TripAdvisor. Or any of the other customer review websites that can make or break a business and disrupt an otherwise smooth sailing online marketing campaign.

If a negative review is showing up for your company on Google, this complaint is likely costing you business, and it’s in your best interest to counter or remove it ASAP.

How? You have a couple of options:

  • Contact the consumer. If your review comes from a consumer with a specific complaint, the simplest course of action is to correct the damage at your source. Are they mad that you didn’t refund their shipping? Refund their shipping. Do they claim their product was defective? Send them a new one. Spending $20 or even $100 pleasing a customer is a worthy investment, consider dozens of customers it’s likely scaring away.
  • Consult the Powers That Be. If your review includes information that you know to be false, you can try asking the website that hosts it to remove the offending content. You might even consider taking legal action.
  • Cancel it out. Sometimes, despite your best efforts, negative publicity cannot be removed. In this case, your best course of action is to counteract the bad press by promoting a positive company image. This means a company blog, Facebook, Twitter, etc., and positive buzz on other forums and customer review sites to help push that negative feedback off the front page of Google.

Whether you’re working with an SEO company or doing your online marketing in-house, it’s important to keep tabs on your business’s reputation online. Sign up for daily Google Alerts of your company name — including variations: Ajax Union, AjaxUnion, AjaxUnion.com — to monitor the web for negative publicity.

And if you need help countering bad press, trust PR United, our business PR service, to repair your reputation online.

5 Simple Rules Search Engine Marketing Press Releases: Part 1

October 15, 2010 search engine marketing One comment

search engine marketing

In search engine marketing, creating and distributing press releases is a great way to build backlinks for your website, in addition to branding your company through direct exposure. A lot of people find press releases intimidating, but they’re actually very easy to write — no J-school required.

To get started, let’s take a look at 5 simple rules for creating SEO press releases:

1. Quote Smart

Although press releases are usually pretty formal, you can spice up your text by adding a few good quotes —shoot for the opinionated, funny, passionate, or otherwise compelling. Many PR engines grab pull-out quotes by choosing text within quotation marks, so be sure to keep your quotes in logical chunks. Don’t say:

“Our business,” Steve began, “is to be the best search engine agency in NY.”

Otherwise, you might get stuck with a pull-out quote that says only “your business.” You also want to avoid putting individual “words” in quotes in your text — if you need to use quotation marks for emphasis, use single quotes.

2. Mind Your Media

Every PR service is different, but many of them allow video and/or image attachments, in addition to inset links, possibly with keywords. For optimum business marketing, be sure to take advantage of these factors whenever possible.