Google may be the obvious powerhouse in the world of search engine marketing, but that doesn’t mean that you should limit pay-per-click advertising to just Google AdWords. In fact, Bing Ads has a few cool features that AdWords has yet to implement.
Why Bing Ads Might Be Better:
1.Quality Score Reporting – Bing Ads can show you the quality score for your keywords over time, and they even tell you metrics that help you figure out how to improve your quality score by changing your landing page, keyword relevance, and other related factors.
2. Awesome Reports – There are some great built-in reports in Bing Ads, like a report that tells you what search terms you are missing out on because of your negative keywords. You can even see a report that shows the reason you’re not getting as many impressions as you could be, whether it’s budget, rank, or even your bids.
3. Monthly Budgets – Bing Ads lets you set monthly budgets if you’d rather not calculate daily budgets for every single campaign.
So what’s the lesson here? Every company should try Bing Ads for search engine marketing at least once. You can import your campaigns from AdWords, so it’s easy to compare performance on both platforms. Who knows? Bing could be the answer to your PPC dreams.