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Tag Archive for Search Engine Marketing

Is Bing SEM on the Rise?

February 12, 2013 search engine marketing No comments

Google may be the obvious powerhouse in the world of search engine marketing, but that doesn’t mean that you should limit pay-per-click advertising to just Google AdWords. In fact, Bing Ads has a few cool features that AdWords has yet to implement.

Why Bing Ads Might Be Better:

1.Quality Score Reporting – Bing Ads can show you the quality score for your keywords over time, and they even tell you metrics that help you figure out how to improve your quality score by changing your landing page, keyword relevance, and other related factors.

2. Awesome Reports – There are some great built-in reports in Bing Ads, like a report that tells you what search terms you are missing out on because of your negative keywords. You can even see a report that shows the reason you’re not getting as many impressions as you could be, whether it’s budget, rank, or even your bids.

3. Monthly Budgets – Bing Ads lets you set monthly budgets if you’d rather not calculate daily budgets for every single campaign.

So what’s the lesson here? Every company should try Bing Ads for search engine marketing at least once. You can import your campaigns from AdWords, so it’s easy to compare performance on both platforms. Who knows? Bing could be the answer to your PPC dreams.

SOPA Blackout and Online Marketing

The SOPA blackout its coming! As I am sure you have heard, in an unprecedented move, major web institutions such as Wikipedia and Reddit will completely blackout in protest of the proposed SOPA Bill. Now, what does this mean for your online marketing? It means that the SOPA blackout will be a hugely trending news item and as such should be utilized by your company.

This blackout is a big deal; in the history of the Internet, there has never been a cohesive movement aimed to effectively shut it down for a period of time. One key strategy for search engine marketing is to identify trending topics and incorporate them into your SEO outreach. Utilizing such targeted keywords means that when someone searches a popular term, the search engine will possibly recognize your post as an applicable search result. This does not necessarily mean that you will be on the first page of Google, but it nonetheless improves your ranking and gives you a stranger Internet presence.

You should set up Google Alerts to find out what is trending; this way, you will be able to relate your content to certain trending topics. For more information on online marketing, visit the Ajax Union homepage.

Twitter Tips for Those New to Online Marketing

December 29, 2011 Ajax Union No comments

If you’re just getting into the online marketing game, Twitter can be especially daunting. It doesn’t work like Facebook; you can’t just add people and expect to look cool. In fact it’s just the opposite — to get people to follow you, it helps if you have fewer followers. So is becoming successful at Twitter a catch-22?

Not really. The key is to keep your tweets relevant and engaging. No one cares what you had for breakfast, unless it was at the Ritz Carlton as a result of the small business conference you were invited to because you’re a leader in the internet marketing business. Keep tweets to the point, try to be funny, and if all else fails, just retweet the headlines that you’re reading. Chances are some people aren’t up with the latest, don’t read that newspaper, and aren’t informed about it — the faster and more clever you can be about interpreting that news the better your chances of gaining followers.

Consistency is another factor. Try tweeting at least a few times a day. And if you want to quickly build a following, search for people who are in your field, in our case online marketing. Follow them, and chances are they’ll follow back. At this rate, in a few weeks you’ll feel pretty comfortable on Twitter.

The Internet and You

December 22, 2011 Ajax Union, Business PR, Google, Google search, Internet Marketing, internet marketing company, internet marketing for online business, internet marketing plan, internet marketing strategy, internet marketing trends, marketing, online marketing, online marketing services, online marketing strategy, search engine marketing No comments

The Internet: many of us have heard of it, but few know what it is. The fact that you are reading this right now is a positive sign. Let’s go over some internet basics.

The internet was invented by Bill Gates and Al Gore sometime in the 1980s. Back then Gates and Gore were just two Silicon Valley nerds who communicated on calculators tied together with copper wire (called the “copperlator”). Advancement in calculator technology led to the first computer, which Gore dreamed about and then built. Some years (and a lot of copper wire) later the internet evolved into what it is today.

Today the internet is a shopping mall, a black market, a way crazy people can espouse their views, and a source of confusion and frustration for the elderly.

But what does this mean for you and your business?

Current economic trends have probably led to the closing of any shopping malls or stores in your area. If you want to sell anything you will need to utilize online marketing. Not to pressure you, but everybody is doing it. If you don’t utilize search engine marketing your business is liable to go the way of the stores that use to exist where you live.

Al Gore would be thrilled, had he lived to see this day.

Get Internet Marketing Tips from AjaxUnion.com

December 14, 2011 Ajax Union, ajax union marketing, Internet Marketing, internet marketing company, internet marketing for online business, internet marketing plan, internet marketing strategy, search engine agency, seo, seo company, seo keywords No comments

Ajax Union’s homepage got a makeover and it is looking good! The online marketing company understands the importance of keeping your website fresh, and the homepage’s new design makes AjaxUnion.com even easier to navigate and offers even more detailed information about what really goes on at the SEO company.

If you are still unsure what Ajax Union’s search engine marketing strategies may do to benefit your business, check out the Case Studies page at AjaxUnion.com. There, you will be able to examine the proof of Ajax Union’s knowledge and how it has exponentially increased internet traffic for a variety of different businesses. These companies have personally benefited from Ajax Union’s focus on internet marketing for small-to-medium size businesses.

For example, in today’s market, the undeniable truth is that you need a strong Internet presence in order to survive as well as thrive. Although it may seem as easy as creating a Facebook page for your company, it is not that simple. Ajax Union provides different online marketing plans to meet your e-commerce needs and generate targeted internet trafficking. The AnewB Search Engine Marketing Plan is the most popular option, but another plan may better fit your online business goals.

Visit the homepage to get a free consultation.

Learn About Online Marketing Strategies

December 5, 2011 Ajax Union, ajax union marketing, Google, Google search, Internet Marketing, internet marketing company, internet marketing plan, internet marketing strategy, internet marketing trends, keyword searches, keywords, online marketing services, online marketing strategy No comments

If you are perplexed by search engine optimization (SEO), but realize that search engine marketing it is a vital tool for your business’ success, you need to hire internet marketing experts to create SEO benefits while you avail yourself of Google guidance.

Ajax Union upholds a better business model that includes complete transparency and flexibility and no contracts. Ajax Union’s strategy is simple and effective: become experts in your field and then use that knowledge to formulate successful SEO marketing campaigns that provide measured results.

While Ajax Union learns about your business, you should become well-versed in the world of Google SEO. In order to better understand the services you are being offered, you need to first understand basic principles, such how Google works, what SEO entails, and how Google may best serve your business. For example, the strategy used for a big business may not benefit a small business. You may not want your business to be the first result that appears when a keyword is searched, it may better suit your business needs to be listed further down on the page. Understanding online strategies may give you a clearer insight into how Ajax Union’s online marketing strategy works and why it is successful.

For more information on Ajax Union and online marketing, visit AjaxUnion.com.

Christina Aguilera Leaked Photos: A Case for PR Online Marketing

December 9, 2010 online marketing No comments

Welp, the genie is out the bottle. The internet is ablaze with news of the Christina Aguilera leaked photos — the result of an alleged hacking on the starlet’s computer. Ajax Union handles situations like these, on a smaller scale, for our PR online marketing plans on a regular basis.

To remove undesired pics from Google Images, our PR staff pursues one of two plans of action:

We contact the owner of the site hosting the image and request that it be removed.
We push the image down on Google Images by uploading pics of our own with strategic file names, titles, and captions.

Sometimes, we even do both. So next time you feel yourself facing a Christina Aguilera-type debacle, remember our search engine agency. You can visit us online at www.AjaxUnion.com, or give us a call at 1-800-594-0444.

The DecorMyEyes Debacle: PR’s Role in Business Marketing

December 8, 2010 business marketing No comments

Even those outside of the online marketing community were waxing SEO and such last week, when The New York Times (perhaps you’ve heard of it?) published an article about DecorMyEyes, an online eyeglasses retailer based in Brooklyn with a reputation for gnarly customer service.

Knockoff products? Sure. Fraudulent charges? Uh-huh. Threats and harassment? Yessir. And all over luxury eyewear.

Understandably, consumer review websites doth overflow with warnings and complaints re: DecorMyEyes. Bad for business, right?

Maybe not. In the article, the owner of DecorMyEyes, Vitaly Borker, explained the NYT that his company was actually benefiting from the negative press, as it was pushing his name up on Google. It’s like the SEO version of that old expression — “There’s no such thing as bad publicity.”

Like every part of the Google algorithm, whether or not the search engine factors in customer feedback into their rankings is rather mysterious, although the industry consensus is, um, probably not.

Still, Borker’s evil plan would only work for shoppers searching for keywords alone; run the company name through a search engine, and the results page practically explodes with DO NOT SHOP-aganda.

In response to the article, Google has penalized DecorMyEyes and resolved to investigate similar issues. Google reps reported the site was the exception, not the rule, in such matters. Borker was also arrested post-article, by the way, for fraud.

The moral of the story? For consumers, thou shalt Google the name of any company you’re (err, thou art) considering doing business with. And for search engine marketing folks — as usual – it’s always good to stay above board.

Online Marketing for Google Instant Previews

November 29, 2010 Uncategorized One comment

It doesn’t take a magnifying glass to see Google’s new magnifying-glass-clad feature, Google Instant Previews. In fact, the aforementioned enlargement icons are rather distinct — and distinctly game-changing to the world of online marketing. Why? At the click of a mouse, Google Instant Previews transforms the search engine experience from verbal to visual, allowing users to eye before they buy.

What does this mean for online marketing? For one thing, it means that the Creative Suite 5-wielding Mac enthusiast you’ve been hiding in your utility closet has been right all along: design matters. And with Google Instant Previews, it matters even more.

Some simple tips for improving your website’s design — and making it snapshot friendly:

Stick to a color palette. Pick two or three colors to brand your site, creating a vibe of visual legitimacy for your search engine audience.
De-clump your text. It doesn’t matter how informative your website is: searchers are turned off by large blocks of text. Make sure the preview of your website shows short, easily digestible paragraphs for your visitors to enjoy.
Do some housecleaning. In web design, everybody loves doohickies — from Google AdSense to social media badges. But if said thingamabobs dominate your search engine snapshot, your website will wind up looking like spam. Be mindful of this content, and push it to the bottom of the page if necessary.

Need more help with web design? Check out www.ApplesCreations.com for affordable small business websites by the Ajax Union search engine agency.

SEO Company Woes: Help, My Business Has a Negative Review Online!

November 22, 2010 Business PR, reputation management, seo company No comments

Whoever said “There’s no such thing as bad publicity” obviously never met Yelp. Or TripAdvisor. Or any of the other customer review websites that can make or break a business and disrupt an otherwise smooth sailing online marketing campaign.

If a negative review is showing up for your company on Google, this complaint is likely costing you business, and it’s in your best interest to counter or remove it ASAP.

How? You have a couple of options:

Contact the consumer. If your review comes from a consumer with a specific complaint, the simplest course of action is to correct the damage at your source. Are they mad that you didn’t refund their shipping? Refund their shipping. Do they claim their product was defective? Send them a new one. Spending $20 or even $100 pleasing a customer is a worthy investment, consider dozens of customers it’s likely scaring away.
Consult the Powers That Be. If your review includes information that you know to be false, you can try asking the website that hosts it to remove the offending content. You might even consider taking legal action.
Cancel it out. Sometimes, despite your best efforts, negative publicity cannot be removed. In this case, your best course of action is to counteract the bad press by promoting a positive company image. This means a company blog, Facebook, Twitter, etc., and positive buzz on other forums and customer review sites to help push that negative feedback off the front page of Google.

Whether you’re working with an SEO company or doing your online marketing in-house, it’s important to keep tabs on your business’s reputation online. Sign up for daily Google Alerts of your company name — including variations: Ajax Union, AjaxUnion, AjaxUnion.com — to monitor the web for negative publicity.

And if you need help countering bad press, trust PR United, our business PR service, to repair your reputation online.

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