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As In Business Patience Is Key In SEO

January 26th, 2012 | Posted by AjaxBlogging in Ajax Union | ajax union marketing | Article Marketing | blog promotion | Blogging for Internet Marketing | Google | Internet Marketing | internet marketing company | internet marketing strategy | search engine agency | search engine marketing | seo - (0 Comments)

A lot of people decide to get into the search engine optimization game expecting immediate results, this is misguided. It seems strange that people who have built up some important businesses would be so impatient with any process. If anyone should know something about being patient with a process it is the small business person.

Anyone who has ever decided to start a business would be silly to assume that profits and success would come easily. They know that these things take time, as do all things worth doing. The same is true of developing a web presence and making your way upwards in Google rankings. When you hire an SEO company they begin a slow but steady process that includes a wide array of services on a number of platforms. For all of those to converge and lead to some fantastic search rankings is going to take time.

As in all building national and local internet marketing is all about reputation building with both customers and the services (search engines) driving those customers to your site. As your reputation for offering valuable content on the internet grows so too will your ranks and then with that your customer base and web presence. But patience is the most important thing.

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Friends and My Search Engine Agency

January 10th, 2012 | Posted by ajaxadmin in Ajax Union | search engine agency | search engine marketing - (0 Comments)

search engine agencyThe other night I was talking with a new friend, who challenged a pedantic fact I threw out. With the help of Google I told him that I had found an answer. “From where? Wikipedia?” he asked.

“No, from a medical journal.”

“Yeah, but how do we know that this medical journal is legitimate?”

“It’s the first hit on Google!”

“Yeah but how does Google know that this journal is legitimate?”

Here I smiled. “I’m glad you asked. As a matter of fact, this is my industry, I work for an SEO company. Google used to determine legitimacy through links on the internet. But after a few years people figured it out and wound up spamming links onto forums. That’s why Google changes its algorithm every couple of years so no one manipulates it.”

“So what’s their algorithm now?”

“Well, it’s based on quality, of course. And quality often means fresh new content that’s well-written and accurate, links to other sites around the web, general popularity in terms of Twitter and Facebook, and a bunch of other factors no one except Google really knows.”

“So if I do those few things, my website will start to show up and eventually could be number one on Google?”

“Well it’s a lot of work, and it helps to have a search engine agency doing it since they have a better idea of what to do, but yeah, eventually you could be number one.”

I think I made a new friend.

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Twitter Tips for Those New to Online Marketing

December 29th, 2011 | Posted by ajaxadmin in Ajax Union - (0 Comments)

online marketingIf you’re just getting into the online marketing game, Twitter can be especially daunting. It doesn’t work like Facebook; you can’t just add people and expect to look cool. In fact it’s just the opposite — to get people to follow you, it helps if you have fewer followers. So is becoming successful at Twitter a catch-22?

Not really. The key is to keep your tweets relevant and engaging. No one cares what you had for breakfast, unless it was at the Ritz Carlton as a result of the small business conference you were invited to because you’re a leader in the internet marketing business.  Keep tweets to the point, try to be funny, and if all else fails, just retweet the headlines that you’re reading. Chances are some people aren’t up with the latest, don’t read that newspaper, and aren’t informed about it — the faster and more clever you can be about interpreting that news the better your chances of gaining followers.

Consistency is another factor. Try tweeting at least a few times a day. And if you want to quickly build a following, search for people who are in your field, in our case online marketing. Follow them, and chances are they’ll follow back. At this rate, in a few weeks you’ll feel pretty comfortable on Twitter.

 

 

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Get Internet Marketing Tips from AjaxUnion.com

December 14th, 2011 | Posted by tarae in Ajax Union | ajax union marketing | Internet Marketing | internet marketing company | internet marketing for online business | internet marketing plan | internet marketing strategy | search engine agency | seo | seo company | seo keywords - (0 Comments)

Ajax Union’s homepage got a makeover and it is looking good! The online marketing company understands the importance of keeping your website fresh, and the homepage’s new design makes AjaxUnion.com even easier to navigate and offers even more detailed information about what really goes on at the SEO company. online marketing

If you are still unsure what Ajax Union’s search engine marketing strategies may do to benefit your business, check out the Case Studies page at AjaxUnion.com. There, you will be able to examine the proof of Ajax Union’s knowledge and how it has exponentially increased internet traffic for a variety of different businesses. These companies have personally benefited from Ajax Union’s focus on internet marketing for small-to-medium size businesses.

For example, in today’s market, the undeniable truth is that you need a strong Internet presence in order to survive as well as thrive. Although it may seem as easy as creating a Facebook page for your company, it is not that simple. Ajax Union provides different online marketing plans to meet your e-commerce needs and generate targeted internet trafficking. The AnewB Search Engine Marketing Plan is the most popular option, but another plan may better fit your online business goals.

Visit the homepage to get a free consultation.

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Christina Aguilera Leaked Photos: A Case for PR Online Marketing

December 9th, 2010 | Posted by AjaxBlogging in online marketing - (0 Comments)

online marketing

Welp, the genie is out the bottle. The internet is ablaze with news of the Christina Aguilera leaked photos — the result of an alleged hacking on the starlet’s computer. Ajax Union handles situations like these, on a smaller scale, for our PR online marketing plans on a regular basis.

To remove undesired pics from Google Images, our PR staff pursues one of two plans of action:

  1. We contact the owner of the site hosting the image and request that it be removed.
  2. We push the image down on Google Images by uploading pics of our own with strategic file names, titles, and captions.

Sometimes, we even do both. So next time you feel yourself facing a Christina Aguilera-type debacle, remember our search engine agency. You can visit us online at www.AjaxUnion.com, or give us a call at 1-800-594-0444.

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The DecorMyEyes Debacle: PR’s Role in Business Marketing

December 8th, 2010 | Posted by AjaxBlogging in business marketing - (0 Comments)

business marketing

Even those outside of the online marketing community were waxing SEO and such last week, when The New York Times (perhaps you’ve heard of it?) published an article about DecorMyEyes, an online eyeglasses retailer based in Brooklyn with a reputation for gnarly customer service.

Knockoff products? Sure. Fraudulent charges? Uh-huh. Threats and harassment? Yessir. And all over luxury eyewear.

Understandably, consumer review websites doth overflow with warnings and complaints re: DecorMyEyes. Bad for business, right?

Maybe not. In the article, the owner of DecorMyEyes, Vitaly Borker, explained the NYT that his company was actually benefiting from the negative press, as it was pushing his name up on Google. It’s like the SEO version of that old expression — “There’s no such thing as bad publicity.”

Like every part of the Google algorithm, whether or not the search engine factors in customer feedback into their rankings is rather mysterious, although the industry consensus is, um, probably not.

Still, Borker’s evil plan would only work for shoppers searching for keywords alone; run the company name through a search engine, and the results page practically explodes with DO NOT SHOP-aganda.

In response to the article, Google has penalized DecorMyEyes and resolved to investigate similar issues. Google reps reported the site was the exception, not the rule, in such matters. Borker was also arrested post-article, by the way, for fraud.

The moral of the story? For consumers, thou shalt Google the name of any company you’re (err, thou art) considering doing business with. And for search engine marketing folks — as usual – it’s always good to stay above board.

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Online Marketing for Google Instant Previews

November 29th, 2010 | Posted by AjaxBlogging in Uncategorized - (1 Comments)

web design

It doesn’t take a magnifying glass to see Google’s new magnifying-glass-clad feature, Google Instant Previews. In fact, the aforementioned enlargement icons are rather distinct — and distinctly game-changing to the world of online marketing. Why? At the click of a mouse, Google Instant Previews transforms the search engine experience from verbal to visual, allowing users to eye before they buy.

What does this mean for online marketing? For one thing, it means that the Creative Suite 5-wielding Mac enthusiast you’ve been hiding in your utility closet has been right all along: design matters. And with Google Instant Previews, it matters even more.

Some simple tips for improving your website’s design — and making it snapshot friendly:

  • Stick to a color palette. Pick two or three colors to brand your site, creating a vibe of visual legitimacy for your search engine audience.
  • De-clump your text. It doesn’t matter how informative your website is: searchers are turned off by large blocks of text. Make sure the preview of your website shows short, easily digestible paragraphs for your visitors to enjoy.
  • Do some housecleaning. In web design, everybody loves doohickies — from Google AdSense to social media badges. But if said thingamabobs dominate your search engine snapshot, your website will wind up looking like spam. Be mindful of this content, and push it to the bottom of the page if necessary.

Need more help with web design? Check out www.ApplesCreations.com for affordable small business websites by the Ajax Union search engine agency.

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SEO Company Woes: Help, My Business Has a Negative Review Online!

November 22nd, 2010 | Posted by AjaxBlogging in Business PR | reputation management | seo company - (0 Comments)

seo company

Whoever said “There’s no such thing as bad publicity” obviously never met Yelp. Or TripAdvisor. Or any of the other customer review websites that can make or break a business and disrupt an otherwise smooth sailing online marketing campaign.

If a negative review is showing up for your company on Google, this complaint is likely costing you business, and it’s in your best interest to counter or remove it ASAP.

How? You have a couple of options:

  • Contact the consumer. If your review comes from a consumer with a specific complaint, the simplest course of action is to correct the damage at your source. Are they mad that you didn’t refund their shipping? Refund their shipping. Do they claim their product was defective? Send them a new one. Spending $20 or even $100 pleasing a customer is a worthy investment, consider dozens of customers it’s likely scaring away.
  • Consult the Powers That Be. If your review includes information that you know to be false, you can try asking the website that hosts it to remove the offending content. You might even consider taking legal action.
  • Cancel it out. Sometimes, despite your best efforts, negative publicity cannot be removed. In this case, your best course of action is to counteract the bad press by promoting a positive company image. This means a company blog, Facebook, Twitter, etc., and positive buzz on other forums and customer review sites to help push that negative feedback off the front page of Google.

Whether you’re working with an SEO company or doing your online marketing in-house, it’s important to keep tabs on your business’s reputation online. Sign up for daily Google Alerts of your company name — including variations: Ajax Union, AjaxUnion, AjaxUnion.com — to monitor the web for negative publicity.

And if you need help countering bad press, trust PR United, our business PR service, to repair your reputation online.

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5 Online Marketing Networks You Forgot to Join

November 19th, 2010 | Posted by AjaxBlogging in online marketing | seo - (0 Comments)

online marketing

Facebook? Check. Twitter? Mmhmm. But online marketing is about more than these two biggies. Let’s take a look at five resources you might have overlooked.

  1. FFFFOUND! — It’s like social bookmarking, but with images! Our SEO company loves FFFFOUND! — in part because it’s so fun to type, but also because it allows you to promote your company logo and other relevant images online.
  2. DISQUS — A popular tool used by CNN, MTV, and similar, DISQUS allows you to add suped-up commenting to WordPress, Tumblr, Blogger, and many other platforms, and integrate the aforementioned with other social networks, and the rest of the DISQUS community.
  3. Vimeo — It’s no Youtube, that’s for sure, but Vimeo isn’t exactly small potatoes either. If your company has a lot of videos, you should promote them wherever you can!
  4. Gather — This site makes it easy to share blog posts, photos, and videos online to its growing audience. Worth giving a spin, eh?
  5. Mixx — The other other other white meat — or, um, social bookmarking outlet. Mixx offers all the standard stuff, and it’s another chance to reserve your company name online and create a profile.

Ever wish someone would create all of these profiles for you? Our SEO company will — it’s part of the standard setup on our off page SEO program, the AnewB Plan.

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Search Engine Marketing News: Ads Are The New Sponsored Links

November 18th, 2010 | Posted by AjaxBlogging in PPC | search engine marketing - (0 Comments)

search engine marketing

Done any Googling lately? If so, you might have noticed a subtle change amid your search results — the Pay-Per-Click search engine marketing advertisements, normally known as “Sponsored Listings,” are now labeled as “Ads.”

It’s short, it’s punchy, it’s vaguely hip. But what will the new “Ads” label mean for PPC advertising? Good things, apparently. Search Engine Agency reported that CTR (Click Through Rates) have jumped 11.4% since the switch. Nice.

Why would “Ads” inspire more clicks than “Sponsored Listings”? It’s hard to define exactly, but “Ads” just sounds better. The word “sponsored” has always had awkward connotations — as in, “And now a word from our sponsors…” — and we’re glad to see Google moving in a different direction.

Want to get started with search engine advertising? Ajax Union offers full-service Google AdWords management with no long-term contracts. To find out more, call us at 800-594-0444.

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