If you’re just getting into the online marketing game, Twitter can be especially daunting. It doesn’t work like Facebook; you can’t just add people and expect to look cool. In fact it’s just the opposite — to get people to follow you, it helps if you have fewer followers. So is becoming successful at Twitter a catch-22?
Not really. The key is to keep your tweets relevant and engaging. No one cares what you had for breakfast, unless it was at the Ritz Carlton as a result of the small business conference you were invited to because you’re a leader in the internet marketing business. Keep tweets to the point, try to be funny, and if all else fails, just retweet the headlines that you’re reading. Chances are some people aren’t up with the latest, don’t read that newspaper, and aren’t informed about it — the faster and more clever you can be about interpreting that news the better your chances of gaining followers.
Consistency is another factor. Try tweeting at least a few times a day. And if you want to quickly build a following, search for people who are in your field, in our case online marketing. Follow them, and chances are they’ll follow back. At this rate, in a few weeks you’ll feel pretty comfortable on Twitter.