No business marketing campaign is complete without a LinkedIn account, or linking that LinkedIn account to a Twitter profile. But LinkedIn is about to up the live status ante with a forthcoming feature called Signal.
News of Signal broke today at the TechCrunch Disrupt conference, when LinkedIn CEO Jeff Weiner described the new service. Featuring live tweets and trending topics, Signal will allow those business-savvy LinkedIn users to filter their Twitter stream into easily digestible chunks. Users can filter tweets by network, industry, company, date, region, school, and hash tag.
Excited? We are.
Currently, we like to use LinkedIn Answers to respond to search engine marketing questions, particularly of the B2B variety. We also use Groups to expand our network and interact with users. But Signal could be a game-changer. It’s currently in limited beta, and we can’t wait to get our hands dirty.
Links are super important. In fact, they generally carry much more weight than on page search engine marketing.
Meta tags are super important. They might seem old school, but they still work.
Different sites require different online marketing techniques. Effective SEO campaigns are often full of trial and error.
Search engine content is a turn off. When you write for search engines, it shows. You should keep keywords and such in mind when creating blogs and articles, but always put your human audience at the forefront.
Exact match domains are gold. When you search for “homes,” Patel points out, homes.com is always going to win, even though realtor.com has three times as many links.
The bad guys usually get caught. Black hat SEOers (Patel included) are often caught by search engines and banned. Is it worth it? We think not.
SEO is a long-term project. Although certain SEO efforts can show results rather quickly, ranking for more powerful keywords can take months.
What do you think of this list?
To us, realities #5 and #7 are the harshest: It’s frustrating to discover that your perfect domain was bought up in 500 BC (or, you know, the year 2000). And although we know that a good search engine marketing campaign is worth the wait, it can be hard to convey this info to the unenlightened.
There are a lot of different ways to promote websites and blogs, but blog communities are among the least appreciated search engine marketing tools in the industry. Which is silly, because they’re awesome.
In fact, the best ranked blog communities factor into the Google search algorithm, so listing your blog can help improve your website’s performance on this and other engines. Plus, every blog listing is automatically indexed on Google. Not bad.
Accessible via your Yahoo! account, MyBlogLog accepts both blogs and regular websites, allowing you to create a page for each with a custom URL, title, and description, and a fancy screenshot. For a sample page, check out this one we made for Ajax Union Online Marketing.
Another great service, NetworkedBlogged runs through another of our favorite tools, Facebook. NB let’s you score your own URL (sample here) after submitting and verifying your blog. It’ll also automatically feed your blog to Facebook and Twitter. (But these days, who doesn’t?)
This site is pretty neat as well, although your submitted blogs must undergo a reviewing process, so there’s none of that instant gratification we love so much in the online marketing community. You still get a profile though, like this one.
Currently the front page story on Mashable.com, the popular online marketing resource (and super-fun time-waster) Twitter has users reeling from an unexpected security problem that popped up this morning.
The unfortunate hoverers fell victim to pop up windows, redirects, and confusing color blocks. And yes, a lot of the offending sites were literally offending. (Read: porn.)
As if an SEO company like us needed another reason to use Tweetdeck…
Webmasters spend a lot of time worrying about duplicate content. But for many domains, onsite search engine marketing can resolve this problem easily. All you have to do is add canonical URLs.
Although sometimes created to manipulate the results of search engines, duplicate content often occurs when a website’s CMS creates multiple URLs for the same project.
For example, a site might have pages called: /product.php?object=toaster, /product.php?object=toaster&cat=appliances — both featuring identical or nearly identical content. There might even be additional pages with tracking and session IDs tacked on.
Although Google does its best to consolidate these muliple URLs into a single result, it might miss some, thus diluting your website’s presence. That’s where canonical URLs come in.
Using canonical URLs, webmasters can now specify which URL Google should list in the event of duplicate content. It’s as easy as one line of code, placed within the <head> section of the duplicate pages:
Online marketing mavens, take note, the word is out that Bing and Facebook are negotiating a major game change. If all goes according to plan, Facebook will grant Bing access to their coveted “Like” data, allowing the search engine to incorporate said info on results pages.
It’s unclear as of yet whether Google might also be privy to such an arrangement. Right now, both Bing and Google have access to Facebook public status updates, but the latter might be moving in a different direction.
Google’s been keeping busy with in-the-works project Google Me, intended to socialize the engine’s preexisting features. This probably won’t involve any new services (like a Facebook competitor, as has been rumored) but rather feature targeted integration the likes of Google Buzz.
Only time will tell how this news will affect the business of business marketing. But hey, at least it’s interesting.
If you’re at all involved in the search engine marketing biz, chances are you’ve heard about the newly launched Google Instant, which provides live query predictions and results as users are typing.
SEO-ers reacted to this news in usual way — we sounded our “Change is bad!” alarms and braced ourselves for the inevitable collapse of our industry. But now that Google Instant is old news (read: one week old), most have come to realize that, although this technology may alter certain online marketing techniques, the changes will not be earth-shattering. They might even be good.
To us, Google Instant gets a big thumbs up, if only because it inspired this awesome video by Urlesque.
Every good SEO company has a few tricks up its sleeve to help businesses with their online marketing. Learning these trade tips can be a valuable way to increase traffic to your site. However, while every company wants an optimized site, there are some naughty tricks that cheat the system that you should avoid at all costs. Don’t be a cheapskate, earn your rank the good ol’ fashioned way! Stay away from:
1. Webpage Flooding – Using script that instantly creates 100s of pages with keyword stuffed content. Google will find you and punish you.
2. Invisible Text – Placing white keyword loaded text on a white background. Your visitors can’t see it, but search engines can. Bad!
3. Cloaking – Showing one page to your visitors and another to the Googlebot…classic Dr. Jekyll and Mr. Hyde.
4. Keyword Stuffing – Come on, you’ve gotta earn it! Google wants to read a natural page and rank it according to its own merits, not one with overloaded keyword gibberish.
Don’t be the bad guy, play fair and earn your ranking with real content and honesty. It’s worth it to practice ethical online marketing!
Search engine marketing has evolved beyond conventional blogging and on-site linking to include social networking on services like Facebook and Twitter. Let’s take a look at some tips for creating a successful Facebook page for your business:
1. Design: Your Facebook page might not look like much when you first create it, but trust us — it can. Major companies like Starbucks and Skittles have set a standard among businesses by creating visually stunning designs. To truly excell here, you’ll probably need the help of professional graphic designer, but here are a few tips to get you started:
Use the FBML Facebook app to design new tabs using a combination of images, text, and links. Remember, this is also an opportunity for SEO!
Change your page’s default tab to one of your new tabs, as these will look better than the default wall tab.
2. Interaction: It’s called social networking for a reason, so start being social! Host contests, ask questions, friend new users — do whatever it takes to get people interested in your page.
Follow this advice, and you’ll be well on your way to business marketing with a Facebook page for your company.